Learn what it takes to become a famous influencer or social media star by learning these habits of successful social influencers.
Millions of consumers trust social influencers. According to the latest influencer marketing statistics, the influencer market reached a record high of $13.8 billion in 2021 and was anticipated to reach a staggering $16.4 billion in 2022.
As a result, the number of influencer management companies offering influencer marketing services grew by 26% in 2021, and more businesses are creating an influencer strategy to reach their audiences.
There’s no better time to consider becoming a social media influencer and leverage the influencer market to build a business, especially if you’re willing to do what it takes to build a large, engaged social following as part of your personal brand platform.
- What is a social influencer?
- How can social influence affect behavior?
- Are social media influencers good role models?
- How can social media influence the marketing of a product?
- 7 habits of successful social influencers
- #1. Social influencers have a clear message & vision
- #2. Social influencers are passionate content creators
- #3. Social influencers are willing to learn new skills
- #4. Social influencers are willing to adapt & grow
- #5. Social influencers listen to their audience
- #6. Social influencers network & build relationships
- #7. Social influencers learn how to monetize
- Social media content creation tips
A social influencer is a person who has the power to influence the purchasing decisions of others because of their authority, knowledge, position, or relationship.
How does social influence shape you as a person and affect behavior? Social influence is a powerful force that can shape our opinions, beliefs, and behavior. It can affect what we do, how we feel, and how we think.
Social influence can come from family, friends, the media, and other people in our lives. It can be positive or negative, intentional or unintentional. It works in a manner similar to peer pressure and can have a big impact on behavior.
For example, if we see someone else doing something we might think that it’s okay to do it ourselves. Or, if we see someone being treated badly, we might think that it’s okay to treat others that way too.
The important thing to remember is that we always have a choice in how we respond to social influence. We can choose to resist it or go along with it.
We can also choose to use our own social influence to positively impact those around us. Ultimately, how social influence shapes you as a person is up to you.
Not always. However, no one’s perfect, and social influencers are human just like the rest of us. But, when you live in the public eye, every mistake you make tends to get magnified and becomes part of your image and brand as a social media influencer.
Are social media influencers harmful to society? Not necessarily. There have been influencers since the dawn of civilization, and while they can sway public opinion, they often do so in a good way.
Today, social media networks are taking steps toward removing influencers who spread messages that could prove harmful. But ultimately, how each of us chooses to be influenced by an idea, a person, or a message is up to us.
Social media can be a powerful tool to influence the marketing of a product. By creating and sharing content that is relevant to the product, social media influencers can help to raise awareness and interest in it.
In addition, social media can be used to build relationships with potential customers, which can ultimately lead to increased sales.
One of the primary reasons influencer marketing campaigns are becoming more popular with marketers is that, compared to just 38% of consumers who trust brands, 61% of consumers trust influencers’ recommendations, and influencer-generated content performs better and generates more engagement.
In general, social influencers can be categorized by their niche, their audience, or the platforms that they’re most active on. Here are some types of influencers, based on where and with whom they build their communities:
- Amazon influencer
- Instagram influencers
- TikTok influencer
- YouTube influencer
- LinkedIn influencers
- Facebook influencers
- Twitter influencers
- Writer influencers
- Travel influencer
- Food influencers
- Mom influencers
- Lifestyle influencer
- Tech influencers
- Business influencers
- Finance influencer
Each of these social influencers specializes in one or more preferred social media platforms or targets a specific audience, which allows them to craft their social content and message to sell products and services more effectively.
The most successful social media influencers have certain habits that help them stand out from the crowd. These habits have helped them build a large and engaged following that is eager to see what they will do next.
#1. Social influencers have a clear message & vision
Successful social influencers have a clear message that they want to convey and the ambition to reach a large number of people with their message.
Having a clear message and vision as a social influencer is important in order to connect with the right audience and create a lasting impact. For instance:
- As a travel influencer, you could educate your audience on sustainable travel trends and show them how to travel more responsibly.
- As a fashion influencer, you could promote the message of sustainability, by choosing to feature sustainable brands and traditional crafts in your content.
- As a makeup influencer or beauty influencer, you could choose to promote only cruelty-free, natural, and vegan products to a discerning audience.
- As a gaming video creator, you can show your audience that games can be both fun and educational and that they can learn new skills through gaming.
Whatever your niche, audience, or platform, having a clear and concise message is essential in order to get your point across effectively.
Your message should be something that you’re passionate about and that you believe in strongly. It should resonate with your audience so they can connect with you on a personal level.
In addition to having a message, it is also important to have a clear vision as a social influencer. This means having a goal or purpose that you’re working towards.
It could be something as simple as wanting to inspire others to be their best selves, create a better life, or make a difference in the world.
Whatever your goal, having a strong vision of what you want to achieve will help you stay focused and motivated in your work as a social media influencer.
#2. Social influencers are passionate content creators
Social media influencers are skilled and passionate content creators who are always creating new and interesting content. For instance, to keep their audience engaged, Instagram influencers usually post anywhere from once a week to twice a day.
In order to become an excellent content creator, you must first find your niche and focus on creating engaging social media posts that appeal to your target audience.
Don’t be afraid to experiment with different social media content formats and styles to see what works best for you and your audience.
Learn how to create different types of content, from SEO-optimized blog content to short video content and podcasts. Keep your content fresh and interesting by regularly brainstorming new ideas and perspectives.
Use social media schedulers to schedule your posts to go out at consistent intervals, because being consistent with your posts is more important than creating a lot of new content.
In this Social Media Content Strategy course, you’ll learn how to create and implement a powerful social media content strategy and create social media content with “thumb-stopping power”.
You’ll also learn how to define your social media content strategy with a strong mission statement and content pillars, execute your strategy, and measure and optimize your results to guarantee success.
#3. Social influencers are willing to learn new skills
The best influencers are always willing to learn new skills because they know they need to keep up with advances in technology, and rapid changes on the internet, in order to reach new audiences.
For instance, TikTok or Instagram content creators and video creators on YouTube may have to learn writing skills or outsource blog writing in order to get their blog posts ranked on search engines.
On the other hand, a writer or blogger may need to learn how to become a short video creator and create engaging videos that connect with their viewers.
In order to become an excellent content creator who consistently produces new and engaging content, you must be willing to invest some time and effort in learning social media content creation skills and put in the practice and effort to excel at it.
#4. Social influencers are willing to adapt & grow
The top influencers in the world are always looking for ways to improve their online presence. They know that they need to keep up with changes and become active on new social networks.
Social influencers also know that they may have to make changes in their business model and adapt in order to stay competitive and attract better opportunities to monetize their community.
For instance, a few years ago, bloggers and writer influencers were preferred over their ability to create high-ranking blog content, and while they are still doing well, video creators are the highest-paid influencers today.
So, it’s important to change with time and adopt new forms of content creation if you want to appeal to sponsors and brands and continue to make money as a social influencer.
#5. Social influencers listen to their audience
The top social media influencers are very responsive to their followers. They know that the key to being responsive to your followers on social media is to be engaged with them.
Social influencers grow their following by having a deep understanding of their audience’s pain points and posting content that appeals to their follower’s needs.
They also engage with their followers, respond to comments quickly, and consider their audience’s feedback when creating new content. This means replying to their comments and messages, as well as liking and sharing their content.
By doing this, you show that you are interested in what they have to say and that you value their opinion. In turn, your followers will be more likely to interact with you and continue following you.
Social influencers use social listening tools to get alerts on topics and find social media content ideas that their audience is interested in.
#6. Social influencers network & build relationships
The best social media influencers build relationships with other influencers and with influencer marketing companies because they understand the value of relationship-building.
Building a large network of like-minded people can allow you to work with other influencers, learn from them, cross-promote each other’s products and services, and even collaborate to create new content or products and services for your audiences.
The best way to connect with other influencers is to send them a private message on the platform they are most active on, but you can also send them a well-written email, or attend online and offline events, such as influencer marketing conferences.
For instance, if you want to meet other travel influencers and brands, you can attend travel conferences or exhibitions and network with them to build relationships.
Often, being in the right place at the right time can open you up to opportunities that you would never have gotten access to.
#7. Social influencers learn how to monetize
Successful influencers learn how to monetize their community by selling products or services that are related to their message. So, how do social influencers make money?
The most common way for social influencers to make money is through sponsored posts. A brand will pay the influencer to promote its product or service on its social media channels.
The payment can be a one-time fee, or it can be a commission based on how well the post performs. For example, an influencer might get paid $500 for a sponsored post, or they might get paid 10% of all sales generated from the post.
Other ways social influencers can make money include affiliate marketing, selling products and services, and creating and selling online courses.
For instance, a writer influencer who has a high-traffic blog can use any of these blogging ideas that make money to monetize their blogs and make a very good living as a social influencer.
Many social influencers also leverage their social media content creator skills to become freelance content creators or start a content creator company.
In this Udemy course on How to Build a Business as a Social Media Influencer, you’ll learn how to build a successful social media influencer business with as little as 2,500 followers.
You’ll also learn how to put a monetary value on your social media following and connect with brands that want to hire you to promote sponsored content, so you can earn revenue from your social media following.
Adopt these habits of successful social influencers and you’ll soon grow your own social influence, followers, and income.
Social media content creation tips
- Free social media tutorials, social media tools & schedulers
- Influencer marketing tools for influencer outreach
- Social media content ideas for engaging social media posts
- 50 social media engagement ideas to boost key social media metrics
- How to get followers on Twitter: 8 effective Twitter marketing tricks
- Earn money from blogs: 10 blogging ideas that make money
- How to start an affiliate marketing business
- How to become a food blogger & start a recipe blog
- How to learn travel writing & become a travel blogger
- How to learn wildlife photography & become a wildlife photographer
- Learn how to create a killer personal brand step-by-step
- Kaye Putnam on how to use the 12 Jungian brand archetypes
© 2022, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. She is also the author of Devi2Diva, a book on emotional self-care for women. In her spare time, she writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.