7 Steps To Leverage Your Content And Boost Website Traffic

leverage content boost traffic

So now you’ve got your website up and running and you need to move the needle on those traffic stats. What steps can you follow to make sure you start getting traffic and ensure it increases in a consistent manner?

If you’ve followed these best practices to give your new business website a head start, you will have understood how important it is to consistently publish new content on your website. Here are seven steps to leverage your content to bring in new website visitors.

1. Publish a Blog

The best way to publish new content regularly on your website is with a blog. Blogs are natural search engine magnets and help your content get better rankings in search engines. They are easy to optimize and update. Follow these tips on how to optimize your blog for search engines and you’ll be off to a great start.

2. Research Your Keywords

Find long-tail keywords you can rank for easily and create content around them. It goes without saying that the content you create must be related to the theme of your blog and must interest the audience you want to attract. It’s no use attracting traffic to your website if it’s not the kind of traffic that will further your business goals.

3. Address Your Prospect’s Problems

Write lots of evergreen content – that is, content that is always relevant to your audience, no matter how old it is. Make sure that your content addresses your prospect’s problems and pain points. Content that is useful, answers common queries and offers solutions that makes people’s lives easier is always in demand, and will get traffic for years to come.

4. Boost Your Social Shares

Social shares are a huge ranking factor for search engines in 2015. The more shares your blog posts get, the better they will rank. Remember to share every one of your posts on your own social profiles.

You can increase your social shares using Facebook’s Promoted Posts option that allows you to boost your post for a budget that you set. You can also give your evergreen content a new lease of life using a WordPress plugin called Revive Old Post. It will allow you to boost your social shares for the same content again and again.

5. Syndicate Your Blog Posts

Syndicate your content to sites like Business2Community, that have a massive audience, and will share your blog with their community of readers and subscribers. This will help your content reach many more people than you could otherwise reach from your own blog, especially when you’re just starting out.

Don’t forget to link back to your blog in every post, so that you get backlinks as well as potential traffic, from your syndicated post. Also repost your blog content on LinkedIn. It will help build a following and boost your credibility among your LinkedIn community.

6. Guest Blog

Find other blogs that cater to the audience you’re looking to attract. Make sure these guest blogs have a large number of subscribers and will give you a link back to your blog. Be selective about guest blogging, though, because it is one of the content marketing strategies that has been overused and abused by bloggers and Google does not view it as favourably as it used to.

7. Post Consistently

Don’t get discouraged if your posts don’t get as many shares as other blogs in your niche. It takes time and consistency to build traffic using content marketing. If you target your keywords well and get a high-ranking for many of those keywords in Google and other search engines, you will definitely get traffic from search engines, even if you don’t get a lot of social traffic.

Post quality content on a consistent basis and leverage your content using the content strategy above, and you’ll get high rankings for many of your long-tail keywords and boost your website traffic for years to come.

© Priya Florence Shah

This One Trick Helps Me Repost Evergreen Blog Content Without Lifting A Finger

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Have you ever asked yourself how you can get more visits for old, evergreen content posted on your blog? I have! I mean, who has the time to dig deep into their blog archives all the time, to repost old articles and give them a new life on social media?

I knew that someone else had surely asked themselves the same question at some point and come up with a solution for it, hopefully using a WordPress plugin. This is true for mostly anything you can think of doing on your blog – someone has thought of it before and created a WordPress plugin for it.

So, I did some digging and found this awesome plugin called Revive Old Post (Formerly Tweet Old Post). It comes in both, a free and pro version, and allows you “to share about your old posts on Twitter, Facebook, Linkedin to get more hits for them and keep them alive.”

From the title of this article, I bet you thought that you wouldn’t have to lift a finger to do this, right? Well, you’ll see why that’s mostly true, because all you really have to do is to install and setup the plugin and it’ll do what it says, without you having to lift a finger afterward.

So here are the steps you need to follow to revive your old posts.

1. Install the Revive Old Post plugin

This is very simple to do. All you have to do is go into your Plugin area, click on the Add New button, search for “Revive Old Post” and press the install button. As simple as that.

2. Manage Your Settings

When you go to your dashboard and click on the new Revive Old Post link, this is what you’ll see.

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As you can see, I have the free version of this plugin and have set it up to post to my Twitter account. The free version will also allow you post to your Facebook page but that’s a little more complicated to set up, because you have to do it from the Facebook Developer interface.

Once you add your Twitter account to this plugin, click on the General Settings option in order to fine tune your post settings.

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Here you can set the minimum interval between posts (the default is 8 hours), the minimum age of the post to be eligible for sharing (the minimum is 15 days, but you can extend that if you wish).

You can also decide if you want to allow a post to be shared more than once and whether to enable Google Analytics Tracking (definitely tick this box, you’ll see why later).

You can also decide to exclude entire categories from being posted. I suggest you take this seriously, because not all of your posts may be evergreen and some may be very outdated (especially if you’ve been publishing your blog for many years).

Also, you may want to exclude posts about specific or time-bound events, so if you have a category titled News or Events, you may want to exclude that entirely.

If you want to exclude specific posts, click on the Exclude Posts link in the dashboard. You’ll be taken to a page where you can select posts that you want to exclude from being reposted.

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Another little tweak that you can make is to include hashtags in your tweets. You can do this by going to the main settings and clicking on Post Format. Here, choose the option to include hashtags in your autoposts. Also make sure you always include a link in your posts (otherwise it kind of defeats the purpose, doesn’t it?).

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There are other options you can choose to modify here, if you wish, but I chose the default settings because they suited me fine.

3. Check Your Google Analytics

The part that I love best about this plugin is that, if you select the Google Analytics option (as you should), it will append a bit of Google UTM tracking code to the end of your URL, like this:

http://www.blogbrandz.com/tips/blogging-help-bypass-google-algorithm-changes/?utm_source=ReviveOldPost&utm_medium=social&utm_campaign=ReviveOldPost

And if you check your Google Analytics dashboard, go to the Campaigns link and check All Campaigns, you’ll see exactly how many visitors have come to your site as a result of the Revive Old Post Plugin. The numbers below reflect just a few weeks of using the plugin on my blog.

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Once you have completed these steps, you’re done! That’s how simple it is to setup this plugin. Now you can sit back and let it work its magic for you, reviving your evergreen blog posts and giving them a new lease of life.

So did you install this plugin and try it out? How did it work out for you? Do share your experience in the comments below.

© Priya Florence Shah

10 Tips To Get First-Rate Ideas For Blog Content

blog content ideas

We’ve all been there. Bloggers with writer’s block. Having no idea what to put down for our next post. Wondering how to keep up with the next deadline, even if we’re the ones who set it.

I have gone through these phases quite a lot. But I usually manage to pull myself out of that funk by doing one of the things below. So here are 10 ways to eliminate writer’s block and get ideas for your blog.

1. Read… a lot

There’s no way around this one. If you want to create great content, you have to read… a lot. Don’t only read things you usually read. Get out of your comfort zone and read books, novels, non-fiction, anything that grabs your eye. Reading in a multi-disciplinary fashion can spark your creativity like nothing else.

2. Watch a movie

Movies are stories translated into a visual format on the screen. A good movie can take you to places you would never otherwise explore, and give you insights that you would never have access to. I love watching movies and find that they often get my creative juices flowing.

3. Listen to music

Good music has the effect of putting you into a creative zone, a relaxed state from where your best ideas can come. Make a playlist, or more than one, of your favourite musicians and songs and listen to it when you’re doing something like cooking or working out.

4. Explore nature

I can’t tell you how many times I have read this advice before, but it’s worked beautifully for me. I find that I am most inspired by beautiful landscapes, natural settings and just some fresh air. Travelling and vacations are some of my most creative periods.

5. Get away from your devices

Devices can be distracting to the point of killing all your creativity. For your creative juices to flow, you need some downtime. You need to let your mind wander where it will and focus on something other than emails and text messages. You need to daydream, and you can’t do that when you’re staring at a mobile screen.

6. Meditate

Meditation can put you in the perfect creative state of mind, called the Alpha state. I know it has worked for me in the past, especially when I used to practice a form of meditation called the Silva Method, created by Jose Silva. It’s pretty similar to the Indian yoga asana called Shavasana, which creates a deep sense of relaxation. You can learn more about the Silva Method and practice it here.

7. Play with your kids

One of my best articles, To Be a Champion, Become a Child, was written while watching my daughter play. It inspired me to see how kids think and react and it made me want to share my observations with others.

8. Embrace boredom

Sometimes great ideas come from just sitting and watching the world go by. If Newton hadn’t been sitting under a tree, would he have noticed the apple dropping to the ground? I’m only half kidding when I state that boredom is necessary for creativity to emerge. Remember when, as kids, you came up with some very creative games to play when you were bored? Boredom forces our minds to work harder and work out solutions that we would never have thought of otherwise.

9. Interview your readers

Often we end up creating content about things that WE want to write about. But your blog readers may be looking for other information that you’re missing out on because you can’t see beyond the tip of your nose. So, interview your readers. Have them fill out a survey and ask them about their most pressing concerns. It will give you a surfeit of ideas to draw from when creating your next post.

10. Check your blog analytics

This tip worked amazingly well for me when I saw a phrase that visitors were searching for in my blog analytics. I decided to jump on the opportunity by writing a quick post on it. It not only got me a new client, but the post also got syndicated on Monster.com. How’s that for inspiration?

You’d be amazed at the kinds of things that you can use to jumpstart your creativity and get rid of writer’s block. I hope the 10 suggestions above will help you do just that.

How Can I Grow My Small Business Online?

small business owner

I see a lot of people asking the question “How Can I Grow My Small Business Online?” I assume that most of those asking this question are small business owners, entrepreneurs or professionals planning to start their own business.

But before you know if your business idea is viable and whether you can market it online, you need to first find out if people are searching for your products or services. Because if they aren’t, you might not have a viable business idea in the first place, and you don’t want to start a business that is destined to fail.

1. Test It Out

The beauty of the internet is that it can help you find out, in a matter of seconds, whether you have a viable business idea or not. Of course, if your idea is totally revolutionary, and has no competition, go for it. At the very least you will fail fast.

If your idea is not so new, but fills a need that you believe people have, then you need to ask yourself whether people want what you have to offer. And then test it out using Google keyword tools.

If you already have a business and want to find out how to grow it online, here is what you need to do. Go to Google Adwords and create a free account. Then type in the keyword that prospects would use to search for your products or services online.

If your keyword turns up a substantial number of search queries, that means there are a large number of people looking for your products or services online and it makes sense to grow your business online.

If there are very few search queries, the online route may not be the best way to grow your business and you might get better results with other methods. However, most businesses can benefit from an online presence nowadays, so here’s how to go about creating one.

2. Generate Leads

If you don’t yet have a website or a blog (or both), you can still start growing your business with advertisements. Google Ads might be a good start, followed by Facebook ads, especially if you’re a B2C business.

Include a phone number in your ads to generate leads, until you have a website to send people to. Test out different ads and different headlines. Create special offers, discounts or giveaways in your ads.

Collect the emails and phone numbers of your leads and put them into an Excel file that you can use to import into your CRM, so you can follow up with prospects who don’t take the bait immediately.

At the same time, hire someone to create your online presence so you can get onto the job of creating your online community.

3. Create a community

Following up with prospects means you have to give them good reasons to keep in touch with you. The most effective way of doing this is by creating content. And where do you post this content?

On the places below:

  • Website + Blog
  • Social Media Profiles
  • Newsletter

Use your CRM to add your prospects to your mailing list. Invite them to connect with you on your social media profiles. Publish a regular blog and send out updates as part of a newsletter. And follow these 7 best practices to give your new business website a head start.

That way, even if prospects don’t convert into customers at your first contact with them, you can still stay top-of-mind with your content. It can take up to seven contacts with a prospect for them to convert into a customer. Having many points of contact can only increase your chances of success.

The steps above will give you the best chance of growing your small business online. Focus on adding value to the lives of your customers and your business will surely succeed.

© Priya Florence Shah

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