7 Qualities To Look For When Hiring A Social Media Consultant

Hiring a Social Media Consultant

Are you looking to hire a social media consultant for your business, but are not sure what to look for?

When hiring a social media consultant, do qualifications matter? Or do you just focus on results? Will hiring a Facebook expert work better than hiring someone with more general knowledge?

In this article, I outline 7 qualities to look for when hiring a social media consultant. 

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10 Lessons I Learned From Getting 10,307 Linkedin Followers

LinkedIn Publishing Dashboard

Have you wondered how to get your article seen on LinkedIn Pulse?

Would you like to grow your follower base on LinkedIn?

In this article I discuss what I learned about LinkedIn Publishing while growing my followers to over 10,000.

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50 Ways To Increase Social Media Engagement

social engagement

What is social media engagement and how can you increase it?

Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from their target audience.

It may come in the form of likes, shares, comments, tags, retweets, replies, mentions, follows, favourites, repins, clicks, upvotes, +1s, views, listens, or any number of forms that haven’t been invented yet.

But what engagement represents is a two-way dialogue between brands and customers. One of the reasons it matters so much is because it plays a crucial role in the calculation of Facebook’s Edgerank algorithm, and ultimately determines what percentage of your audience is viewing your content.

If you’re sharing content on social media networks, do your customers appreciate it and engage with it in one of the ways above? And how can you get more of it? That is what most marketers are asking today.

My primary rule of engagement is: If you want to increase engagement, be engaged. Like most people, social media users don’t care how much you know, until they know how much you care. Start by giving before you expect to receive.

That said, there are lots of things you can do to increase engagement, starting now. In this article, I cover 50 ways to increase social media engagement.

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Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI

Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI

Are you a small business just beginning to explore the world of Facebook marketing?

If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI.

This is not exactly surprising, considering that it’s not exactly the easiest thing in the world to measure ROI on Facebook.

In this article, I outline a step-by-step path to how small businesses can boost their Facebook ad ROI.

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