50 Ways To Increase Social Media Engagement

social engagement

What is social media engagement and how can you increase it?

Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from their target audience.

It may come in the form of likes, shares, comments, tags, retweets, replies, mentions, follows, favourites, repins, clicks, upvotes, +1s, views, listens, or any number of forms that haven’t been invented yet.

But what engagement represents is a two-way dialogue between brands and customers. One of the reasons it matters so much is because it plays a crucial role in the calculation of Facebook’s Edgerank algorithm, and ultimately determines what percentage of your audience is viewing your content.

If you’re sharing content on social media networks, do your customers appreciate it and engage with it in one of the ways above? And how can you get more of it? That is what most marketers are asking today.

My primary rule of engagement is: If you want to increase engagement, be engaged. Like most people, social media users don’t care how much you know, until they know how much you care. Start by giving before you expect to receive.

That said, there are lots of things you can do to increase engagement, starting now. In this article, I cover 50 ways to increase social media engagement.

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Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI

Small Businesses, Here Are 7 Steps To Increase Facebook Ad ROI

Are you a small business just beginning to explore the world of Facebook marketing?

If you have been having trouble trying to get a decent Return-On-Investment (ROI) on Facebook, you’re not the only one. New research states that 59% of small businesses struggle to prove Facebook ROI.

This is not exactly surprising, considering that it’s not exactly the easiest thing in the world to measure ROI on Facebook.

In this article, I outline a step-by-step path to how small businesses can boost their Facebook ad ROI.

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Blog Marketing Tips: Join A Community To Promote Your Blog

Join A Community To Promote Your Blog

One way of building links to your blog is by reaching out to other bloggers who write about the same topics and requesting them to link to you. Joining a blog community is a good start to your blogger outreach program.

If you join a blogging community, you will find that users just like you have created communities for people with common interests.

There are blog communities for just about any subject, and if you find that there isn’t a community for the subject, you can create one. These communities are an ideal place to promote your blog.

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Why Use Social Media To Promote Your Business?

Promote Your Business

Is your business stalling at creating a social media presence?

Does the specter of having to deal with customers’ complaints and bad reviews online make your company dread the social media sphere?

Do you still believe you can grow your business without social media? I was surprised to know that there are still people who do. Well, luckily there are very few business people who think that way today.

In this article, I cover four reasons why you need social media for your business.

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