Learn About Real Estate Blogging at 24adp

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In case you were not aware, 24adp is the first digital marketing conference exclusive to Pune. An initiative of the Pune Digital Marketers group, it is happening for the first time in Pune on the 6th (Saturday) and 7th (Sunday) of June 2015.

Who should attend?

The conference is for marketers, decision makers, entrepreneurs and anyone who wants to understand how digital marketing can help them meet their business goals and objectives.

Why Real Estate Blogging?

Pune is one of the the top real estate destinations in India, and with hundreds of developers vying for their share of the real estate pie, Pune’s real estate industry hopes to see a lot more business in 2015.

Ads and hoardings for real estate are seen all over the city, and being a hub for the IT and related industries ensures that real estate in Pune remains a much desired commodity.

At Blog Brandz, we have worked with our real estate clients for years, helping them establish thought-leadership and branding via real estate blogging – as a part of our overall marketing strategy.

I will be speaking on Real Estate Blogging at a parallel session on 6th June (Saturday) at 11.30 am. So if you work in the real estate industry – as a marketer, developer or are a real estate agent, you might want to attend this session where I will be discussing how we use blogs as one of the marketing tools to promote our real estate clients.

You can read more about 24adp and register at http://www.24adp.com

How To Do A Social Media Marketing (SMM) Audit

Do you need to audit your social media marketing strategy before starting out? This checklist from Sprout Social can help your brand create a new social media marketing strategy, or if you already have a set strategy, it can serve as a good way to audit your current system or to inspire new ideas.

How many of these strategies can you check off the list?

Pune Business People, Here’s Why You Should Attend 24adp

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A couple of days ago I met a potential client who was very well informed about digital marketing and wanted an expert opinion on some of the tactics he had implemented on his website and blog. I found it refreshing to discuss digital marketing with someone who had obviously done his homework.

Whenever I work with a client who is knowledgeable about digital marketing, it is not only a pleasure, but also leads to more effective marketing strategies as both of us are on the same page.

This is why I believe that, if you are a business person or entrepreneur in Pune, you must have at least a basic knowledge of digital marketing (DM) in order to understand how to best implement it in your organization.

An initiative of the Pune Digital Marketers group, 24adp is the first digital marketing conference exclusive to Pune. I would advise all business persons and startups that intend to use DM in their marketing mix to attend these sessions. For a small investment, you will learn how to apply DM principles and strategies to growing your business.

Digital marketing or social media conferences usually happen in Mumbai, Bengaluru, Delhi and Hyderabad. This one is happening for the first time in Pune. The conference aims at educating and engaging all those who seek to understand the endless benefits of digital marketing.

If you’re a Digital Marketer, Decision Maker, Marketing Head or Entrepreneur, this is where you should be on the the 6th (Saturday) and 7th (Sunday) of June 2015.

Each day will have speaker sessions and panels that will give the insights of some of the prominent digital marketers. The outcome will be an event stretched across two days with each day 12 hour session of insightful and engaging conversations based on knowledge sharing.

Another reason why I recommend this conference is because I will be speaking on Real Estate Blogging at one of the parallel sessions on 6th June (Saturday) at 11.30 am. So if you work in the real estate industry – as a marketer, developer or are a real estate agent, you might want to attend this session where I will be discussing how I use blogs as marketing tool to promote my real estate clients.

You can read more about 24adp and register at http://www.24adp.com/

My 3 Favorite Social Media Management Tools

I used to resist using social media management tools because I have seen many resources come and go over the last 10 years online and I don’t like to get dependent on them.

Social Media Management Tools

However, these are three – paid and free – social media management tools that I do use consistently and recommend to those who want to grow their presence online.

HootSuite

I am not online every minute of the day, so I like to use a scheduler for some of my social media updates, especially the ones I do for clients. It publishes your media, your blogs, all your content to your social channels, ensuring your audience sees it at the time when you want it to go out.

This is one of the few tools for which I use the paid version. What I like about it is that it is easy to use, shortens my URLs and provides some neat stats about my social media channels and clickthroughs also.

It also has a nifty Android app that I can use to access my social media feeds when I’m away from the office.

Free Online Photo Editor

I love this little tool. It’s a free online application that makes it really easy to create an attractive image out of quotes (no Photoshop required).

With visuals becoming an important form of social media content, I use this tool often to help me create visual quotes and boost likes and engagement.

Sometimes I also use Pablo (by Buffer), but this is the most flexible by far, and allows me to do a number of things I can’t do with Pablo.

Twitonomy

I use the paid version of this tool to create detailed reports for my clients. The analytics it provides on Retweets and Favourites are pretty awesome and it helps me keep track of which content is performing best on my clients’ Twitter accounts.

© Priya Florence Shah

Facebook Organic Reach: What Should Brands Do?

This is a Guest Post by Arpana S 

“Facebook organic reach is DEAD!”

If you are a Facebook/social media marketer, you’ve probably heard this a THOUSAND TIMES over.

As the social media strategist at SuperBaby, I had the same problem.

Each day, it was getting more and more difficult to get a good reach for posts on our Facebook page. But, IS IT REALLY DEAD?

Take a look at this:

In Feb, we had almost 50k fans. But, look at the reach.

JUST 832. This was terrible!

No matter what, we were NEVER able to cross a reach of 2500-3000.

Water birth
Then one day, in March, SOMETHING MAJOR HAPPENED.

I’ll tell you about this big change, but first let me take you through the course of this article.

So, here’s what I’m going to tell you in this article:

A. Address your problem
B. The BIG CHANGE
C. Tips for you to increase organic reach
D. Mistakes that you should AVOID

A. THE BIGGEST PROBLEM

I’m sure that a lot of Small Business Owners (SBO’s) face this same problem. Not just SBO’s, almost EVERYONE who owns a Facebook page goes through this.

FB CHANGE
THE FACEBOOK ALGORITHM IS CONSTANTLY CHANGING.

In February, Locowise analysed 500 pages. Here’s what they found:

Average reach = Approximately 7% of total likes

That means,
If your fans = 30k,
Average reach = Just 2,100

This is sad.

B. The Big Change

So, here’s what happened.

On Mar 16th, we got an organic reach of 58,752.

the big change

WOW!

That’s almost a 3000% increase compared to our previous reach of 2000.

Not just for this post, but afterward, I was easily able to increase the organic reach of almost every post.

I’m going to give you some TIPS that you can follow to get SIMILAR RESULTS.

C. Eight Tips To Increase Organic Reach Of Your Facebook Page

1. Share motivational quotes and posts:

• Connect and relate to your audience with these.
• Quotes get the most engagement.

2. Share your blog posts via links:

Locowise broke down their analysis as follows:

Links: 18%
Text Updates: 9%
Videos: 9%
Photos: 7%

This shows that right now, links are the best way to get more reach.

3. Use Hashtags:

Hashtags
4. Share things that will be helpful:

The more helpful the content, the more the engagement.

5. Be interactive:

Conduct contests, polls and surveys.

6. Use your cover photo to talk about your brand

Brands such as Nutella are MASTERS at this.

nutella

7. Post what people want. NOT what YOU THINK they want.

• Be data driven.
• Don’t assume.
• Do your research and see what people want.
• Share a post or two about that.

8. Use Facebook Insights:

• Analyse your previous posts.
• Check what time most of your audience is online and post at that time.

D. MISTAKES THAT YOU SHOULD AVOID

1. DON’T overpost

• Just because your post doesn’t get a good reach, don’t keep posting every 30 mins!
• Figure out how often your audience would like to hear from you and post accordingly.

2. DON’T post only one type of content

• Links, videos, photos, quotes, articles,
• Post them ALL.

3. DON’T skip weekends

• Post regularly on Saturday and Sunday.

4. AVOID Click-bait

• Facebook has become very strict about click-bait posts. So, do not share them.

5. AVOID bad headlines

• A good headline can increase your click-through by almost 46% (According to Quicksprout).

CONCLUSION:

Facebook organic reach is NOT DEAD!

I hope these tips will help you increase the organic reach of your page.

SuperBaby was able to do it. You can too.

So go ahead, try these out and I’m sure that you will see some good results.

About the author:

Arpana S is the Co-founder, Director and Social Media Strategist at SuperBaby, a company focussed on Early Childhood Development. She is also a guest blogger at Post Planner and a no-assumptions, no-tricks, but completely analysis and statistics based Facebook marketing strategist.

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