SEO Link Building

How To Generate Backlinks in SEO Link Building Campaigns

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Learn how to generate backlinks in SEO link-building with different types of off-page SEO activities and effective link-building in SEO.

Are you wondering why your website content is not ranking or getting any traffic from Google? An SEO link-building campaign may be just what you need to give your website a ranking boost and bring in more traffic and visitors.

Links are the currency of the internet. They tell search engines if a website is a useful resource and provides value to its visitors. The more links a webpage gets, the more valuable and popular it is perceived to be.

SEO link-building is the process of acquiring links from other websites to your own website. This is an important factor in SEO (Search Engine Optimization) as it can help your website rank higher in search engine results pages (SERPs).

What’s the difference between on-page and off-page SEO?

On-page SEO is the practice of optimizing a website for search engines using best practices for technical SEO and content creation, to make the website more useful and user-friendly to visitors.

Off-page SEO is the practice of building quality backlinks to a website from other websites, to improve visibility and authority increase search engine rankings and get more web traffic.

It is important to implement link-building in SEO on-page and off-page, to give your website the best chance of ranking well in the SERPS.

Why does off-page SEO matter?

Having an off-page SEO strategy is important because it helps search engines understand what people are saying about your website and whether they think it is relevant, useful, authoritative, and trustworthy.

E.A.T (Expertise, Authoritativeness, and Trustworthiness) is a term that refers to the quality of your website’s content. Google uses these factors to determine how well your website should rank in search results.

If you want your website to rank well, you need to make sure that it has high-quality SEO-optimized content written by trustworthy experts and also start creating authoritative backlinks from high-ranking websites pointing to that content.

Backlinks build authority, and the more high-quality websites that link to your site, the more likely it is that search engines will view your site as being trustworthy and relevant.

The main benefits of off-page SEO are that it can help improve your website’s visibility and ranking in the SERPS and significantly boost your traffic as a result.

Generate Backlinks

What are the most important off-page SEO activities?

Many off-page SEO activities can contribute to the success of a website, but some of the most essential off-page optimization activities include:

  • Starting a backlink campaign to generate backlinks
  • Increasing social media engagement

Link-building in SEO campaigns can increase the authority of a website, while social media engagement can help boost traffic and visibility.

Creating high-quality content is also essential for attracting and retaining visitors from search engines, and will help improve the overall ranking of a website.

How to prepare your website for SEO link building

Link building is the process of acquiring links from other websites to your own webpage to improve your website’s visibility and rankings.

To prepare a site or page for link building, ensure that your website is well-designed, mobile-friendly, and provides an excellent user experience. Then, create high-quality content that is shareable and link-worthy.

Before you reach out to other websites in your industry or niche to generate backlinks, don’t forget the process of internal link building – adding links from one page to another page on your website.

You can add links in your content, navigation, special menus, or in other places on your website. Here are a few benefits of internal link building:

  • It can help search engines find and index your pages
  • It can help improve your website’s navigation
  • It can provide a good user experience by helping users find the information they need on your website
  • It can help distribute PageRank and other ranking factors around your website
  • It can help your ‘money pages’ rank higher by leveraging internal linking architecture properly

Make sure that the internal links you add are relevant and useful to users, and that they don’t make your website’s navigation too complicated.

backlinks in seo

What are the types of backlinks in off-page SEO?

There are two main types of backlinks in off-page SEO – do-follow and no-follow links. Do-follow links are the most valuable because they pass along link juice, or ranking power, to the linked site.

No-follow links don’t pass along link juice but that doesn’t make them less valuable because Google knows that a natural link profile has a mixture of do-follow and no-follow links.

Despite not impacting your Domain Authority (DA), no-follow links help build brand awareness and are a signal to Google that your site is authoritative and trustworthy (two components of E.A.T).

It is a best practice to use no-follow links when linking out to a sponsored link or to affiliate products and services.

How to do competitor backlink analysis

A competitor backlink analysis can help you understand the link-building strategies your competitors are using. It will also help you identify potential link opportunities to take advantage of.

Loganix’s Link Audit and Bad Backlink Removal Services will give you a full audit of your backlink profile and remove the red flags that are holding you back.

Loganix’s Backlink Gap Analysis Service will help you find valuable backlink gaps and then replicate them with a predictable turnaround (and a money-back guarantee).

If you prefer a DIY approach, you can use SEMrush’s Backlink Analytics Toolkit – the world’s largest, fastest, and most up-to-date backlink management tool – to perform a competitor backlink analysis.

This organic link-building tool will help you uncover your competitor’s link-building strategy and your best link-building opportunities so you can quickly evaluate and compare link profiles in-depth.

The SEMrush Backlink Competitors report will help you analyze your backlink profile, track growth, discover backlinks faster, benchmark to competitors, and spot opportunities for high-quality backlinks.

This article from SEMrush on How to Do a Competitor Analysis breaks down this topic and also offers an easy-to-use Competitor Analysis Template to help you follow each step of the competitive research workflow.

It will show you how to build a list of competitors; create competitor profiles; identify competitor products, pricing, placement, and promotional strategies; pinpoint best practices, and create a plan of action to promote your website.

17 effective off-page SEO activities to generate backlinks

Off-page SEO tactics help generate backlinks of many different types for improving your website visibility through external signals.

This list of off-page SEO activities includes many ways to generate backlinks, so you can choose the most effective link-building techniques that work for you.

#1. Blogger & influencer outreach

Influencer and blogger outreach campaigns are the best way to generate backlinks that are both relevant and authoritative. However, when building influencer relations, it’s important to make sure that you’re reaching out to the right people.

Make sure you only reach out to influencers and bloggers who have the same target market and a sizeable following. Here are a few things to keep in mind when reaching out to bloggers and influencers during your link-building outreach campaign:

  • Give before you ask. Offer to do something in exchange for them, such as promoting their website to their network or linking to it in a future post.
  • Keep it relevant. Make sure your pitch is relevant to their interests. Be clear and concise in your request.
  • Offer something of value in exchange. You can offer them your online course, product, or service or offer to create exclusive content for them.

Craft a cold email outreach strategy and a well-written pitch for influencers to capture their attention and convince them to link to you. Here are some SEO backlink builder tools to help you automate your blogger outreach:

If you want to outsource your guest blogging tasks altogether, here are some guest posting services and influencer networks that will help you find bloggers willing to publish your guest posts on high-quality websites.

By following these blogger outreach tips, you can successfully reach out to the right people and get them on board with your link-building campaign.

#2. Broken link building

Broken link building is a process where a blogger outreach service finds broken links on other websites or blogs and offers one of their own relevant links to link to as a way of updating their prospect’s website.

Semrush’s Guide to Broken Link Building will take you through the step-by-step process of finding broken links and using them to generate backlinks.

Broken backlink building in SEO campaigns can be a very effective way to generate backlinks, but it requires a link-building expert to implement well.

I’ve found that it’s best to hire a broken link-building service or freelancer who knows what they’re doing to scale this task for you.

#3. HARO link building

If you have expertise and authority in a specific subject, would love to get quoted in the press, and build top-quality backlinks as a result, you can connect with reporters on HARO (Help a Reporter Out).

This is a platform that connects journalists with sources for their stories. It’s a great way to build your personal brand, get your name and expertise out there, and build relationships with members of the press.

Here’s what you should keep in mind when using HARO to generate backlinks:

  • Subscribe to the HARO alerts email newsletter and read it daily to ensure you don’t miss a potential media opportunity.
  • Respond immediately to the request for information, as reporters work on a deadline and anything you send after that deadline will not make it into their article.
  • Make sure your pitches are relevant and targeted. If you’re pitching to a tech magazine, for example, make sure your pitch is tech-related.
  • Don’t be too self-promotional in your pitch. Reporters are interested in your credentials and expertise, not what you’re selling.
  • Keep your pitches short and write clearly and concisely. Reporters are busy people and they don’t have time to read long, drawn-out pitches.
  • Follow up with the reporter after you’ve sent your initial pitch. If they’re interested in what you have to say, they’ll get back to you. But it never hurts to follow up and make sure they received your pitch.
  • Be prepared to provide additional information or resources if the reporter requests it. They may want more information about your company or product, so keep your boilerplate (company bio) ready should you need it.

Keep in mind that getting HARO links is more likely if you’re an expert in a specific niche, or have proven expertise and experience in your domain, as most HARO requests are very niche-specific.

If you’re not an expert, you can retain the services of a HARO link-building agency to help you start building HARO backlinks for your website.

Subscribe to Loganix’s HARO® Link Building Services for a monthly delivery of potent, organic, and unpaid links. Their service involves the identification, vetting, and acquisition of exclusive link opportunities, accompanied by quality content crafted by verified journalists.

Assuring placements on sites with 5,000+ organic visits per month and a guaranteed presence on DA50+ sites, Loganix’s HARO® Link Building Services monthly subscription ensures a consistent flow of valuable links.

The HARO link-building tips above will help you succeed in getting your pitch accepted by a reporter and getting a valuable link back to your site.

haro link building

#4. Digital PR link-building

Digital PR is the practice of promoting companies and brands using digital channels. It allows businesses to reach a large audience more easily and effectively than traditional PR methods.

In this free SEMrush Digital PR course, SEO expert, Brian Dean shows you a proven, repeatable, and step-by-step system to get press on demand – no matter what industry you’re in – so you can grow your business with press coverage.

Here are some tips to help you generate backlinks with your digital PR link-building campaign:

  • Make sure your website is user-friendly and optimized for search engines and that it has informative, high-quality content.
  • Make sure every page on your website has your contact information or a form that reporters can use to get in touch with you.
  • Use social media to promote your website and content, and make sure you interact with your audience.
  • Use digital PR tools such as press releases to generate backlinks from high-quality websites.
  • Make sure your website is mobile-friendly as more and more people are using their mobile devices to access the internet.
  • Keep your backlinks relevant to your niche or industry and focus on building relationships with bloggers and publishers in your field.

Here are some press release services that will help you generate backlinks from high-quality websites to boost your brand and create buzz around your business:

Loganix’s press release and syndication services ensure optimal content distribution across reputable sites and guarantee repeatable placements on major platforms such as AT&T, ABC, FOX, NBC, and more, reaching a diverse audience from national outlets to local newspapers.

Benefit from a unique SEO-focused approach, professionally written content by PR experts, and a swift 10-day turnaround for effective and timely press release services. Loganix’s skilled press release writers will craft your story.

The content is then scheduled for distribution across a network of high-quality sites, including brand-name websites. By leveraging its network of editorial partners, Loganix promotes your content, fostering SEO-friendly pickups and brand mentions.

EIN Presswire Press Release Packages include AP News and Nexstar Media Group, accessing their combined 170 million monthly active users in addition to distribution to major news sites, major newswires, targeted journalists and editorial rooms, Bloomberg Terminals, MuckRack, Google News, Google Search, Bing & other major search engines and a social media push.

press releases

#5. Quora link building

Another off-page activity to generate high-quality backlinks is answering questions on Quora. Search engines search Quora data to find the most relevant information about a specific search query, such as the user’s name, age, and location.

Bing displays Quora results in its social sidebar, whereas Google displays Quora posts as regular results, which means your answer to a question could be ranked first for a given term.

When you answer a question on Quora, you can include a link back to a relevant page on your website or blog. This is a great way to get traffic to your website and build your credibility and authority at the same time.

According to the Quora Marketing Strategy Made Easy Course, driving traffic to your website from Quora entails the following steps:

  • Improve your Quora profile by positioning yourself as an expert on your subject. Promote your blog and social media accounts in your Quora bio.
  • Find questions with the most views and followers, and keep in mind that the most popular questions also have a large number of followers. As a result, whenever you post an answer, those followers will receive a notification of your answer.
  • Look for new questions that are gaining popularity. For example, a week-old question with 1000+ views is a good candidate.

Use the information you’ve gathered from Quora to create blog content. You can address popular questions, provide in-depth answers, or offer solutions to common problems.

Ensure your blog content adds value and goes beyond what is available on Quora, and post a detailed and useful post on your blog.

Then use a rewriting tool to rewrite sentences and sections of your blog posts and share them as answers to relevant questions on Quora with a link back to the original post.

Make sure your answers are helpful and provide additional insights. Avoid being overly promotional; focus on delivering value.

Regularly check Quora for new questions and emerging trends in your niche. This will help you stay ahead of the curve and continue to provide relevant and timely content.

Remember to be genuine and helpful in your interactions on Quora. Building a positive reputation on the platform can also contribute to the success of your blog promotion efforts.

Also read: How to use Quora marketing to find trending blog topics

types of off page seo

#6. Convert brand mentions to links

A brand mention is when a company or product is mentioned about another company or product. For example, if Company A is mentioned in an article about Company B, that would be considered a brand mention.

Brand mentions can be positive or negative, and they can come from a variety of sources, including social media, news articles, reviews, blogs, and forums.

One of the most effective white hat link-building techniques is to convert brand mentions into links, and here’s how you can go about it.

Try to find mentions of your brand online using social media listening tools and see if there is a link associated with it. If there’s no link, contact the site owner and politely request them to add a link.

You can also find other ways to get your brand mentioned online, such as through increasing social media engagement or by creating interesting, shareable, and viral content that is likely to be shared by others.

Loganix’s Brand Link Building Service secures natural and effective placements within premium editorial content in marketing, tech, and business publications renowned for their vast readership and appeal to SEO professionals.

Loganix’s Editorial Link Building Service targets publications in the tech, business, and marketing domains, ensuring placements on DR70+ domains with trusted brand names.

#7. Niche edits & authority links

Niche edits and authority links are two distinct approaches to link building, each with its own characteristics and strategies.

But unlike blogger outreach, where you build links from new content, niche edits or contextual link-building services will get you links and mentions from an existing article that already has established authority.

Niche Edits:

  • Definition: Niche edits involve adding a link to an existing piece of content on a website within a specific niche. This could be in an article, blog post, or another form of content.
  • Placement Method: The link is inserted into an existing piece of content that is relevant to your niche.
  • Visibility: Niche edits may not always be prominently displayed, as they are integrated into existing content.
  • Advantages: This method can be effective for gaining contextual relevance within a niche and leveraging existing, established content.

authority link building

Authority Links:

  • Definition: Authority links come from high-authority websites or well-established domains and are often recognized as leaders in their respective industries.
  • Placement Method: These links may be placed within new or existing content on authoritative websites, contributing to the credibility and trustworthiness of the linked content.
  • Visibility: Authority links are often prominently displayed on reputable websites, providing a strong signal to search engines about the linked content’s quality and relevance.
  • Advantages: Backlinks from authoritative sites can significantly enhance the overall authority and trustworthiness of your own website.

Authority links prioritize obtaining backlinks from high-authority websites, irrespective of niche, to enhance overall website credibility and trust in the eyes of search engines.

Niche edits focus on integrating links into existing niche-specific content, emphasizing relevance within a particular subject area.  The choice between the two depends on your specific SEO goals and strategy.

Loganix’s Link Building Services emphasize quality, consistency, and control and offer both niche edits and authority links. They will help you secure both niche and non-niche-specific edit links in existing content.

Build powerful links from well-established sites that align with your niche, providing an ideal strategy for enhancing overall site authority. Alternatively, opt for niche edits, seamlessly incorporating links into existing articles on niche-relevant sites.

Choose the approach that best suits your goals and gain control over your link-building strategy for lasting impact.

#8. Local SEO link-building

Google My Business is a platform that allows businesses to manage their online presence across Google, including Search and Maps.

Local SEO link building is creating links from other websites to your Google My Business listing to improve your business ranking in the local search results. Local citations are consistent mentions of your company’s information on other websites that Google uses as a trust signal.

Semrush’s Listing Management Tool offers Automatic NAP Management, allowing you to update your business name, address, and phone number across all listings from one place. With Google Business Profile Integration, you can effortlessly sync your data with Facebook and local directories.

Loganix’s Citation Audit, Building, and Cleanup Services will help you identify areas for improvement through a citation audit and create or enhance your citation profile, addressing any inaccurate or troublesome citations.

The FAT JOE link-building agency will manually submit your business information to trusted local business directories as part of their citation-building service, which is especially beneficial for local businesses looking to improve their local SEO.

You can also use the Google Sites feature to publish articles and posts linking back to your website and GMB page. This will allow you to create high-quality links from Google itself.

Additional link-building activities for boosting your GMB page include writing guest posts on other local blogs and directories, as well as participating in online community forums and Q&A sites.

You can also hire an SEO freelancer to provide local link-building services to help you do link-building for local businesses and generate backlinks for local SEO.

#9. Social media & Pinterest

Social media and Pinterest (a visual search engine) can be great platforms for link building, as you can share your content with a large audience and encourage them to reshare your posts.

You can learn how to use Pinterest to generate backlinks by creating informative Pins that link back to your website. It’s how I manage to get thousands of shares of my content.

To get started with social media link-building in SEO campaigns, create business accounts for your website on popular platforms like Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and TikTok.

Then, start sharing interesting and engaging social media content that will encourage other users to reshare your posts.

Semrush’s Social Media Tool will help you post to multiple accounts, such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. This tool includes an image editor, UTM-builder, and link shortener to automate your scheduling.

You can track engagement, followers, and other metrics, track your social media mentions, get to know your customers, and determine which of your hashtags generates the most engagement.

#10. Content syndication

Content syndication is a great way to build links and improve your website’s visibility. By syndicating your content, you’re making it available for publication on other websites, blogs, and major publications that will link back to yours.

This can help you create top-quality backlinks from news sites and improve your search rankings. Here are some content syndication services to help you get links from large publications.

  • FAT JOE’s content syndication and distribution service will syndicate your existing blog posts and articles across premium media outlets, giving back value through a mix of nofollow and dofollow links.
  • WhitePress® is a content distribution platform that connects digital PR agencies, media agencies, and advertisers with website owners and influencers. It can help you publish your articles on more than 38,000 websites and blogs.

#11. Podcast interviews

Podcast interviews can be a great way to build links to your website, for both podcast hosts and guests.

By conducting podcast interviews with industry experts, or being interviewed on podcasts, you can create opportunities to get links back to your site.

When preparing for a podcast interview, be sure to research the guest thoroughly and come up with questions that will elicit interesting and informative responses.

In the Podcast Host Academy, you’ll learn how to launch a podcast quickly, conquer the tech, grow your audience, earn from your show, and get personal help to succeed.

Once the interview is complete, be sure to promote it on your social media channels and other online platforms and ask your guest to help spread the word and attract new listeners.

As a podcast guest expert, you can get a high-quality backlink from the podcast website, while boosting your personal brand and profile.

In the How to Be a Great Podcast Guest Course, you’ll learn how to share your message, find your audience, and sell your products as a guest on podcasts.

#12. Write an expert roundup post

The best way to generate links to your blog from experts and famous bloggers is to write about them or interview them for your blog. One way to do this is to create an expert roundup post and ask them for quotes on a specific topic related to their expertise.

Finding the right subject that you want to write about is the first step in producing an expert roundup post. Your topic will usually be determined by the specialization of the experts you want to interview.

For example, I was featured in this expert roundup that included 28 social media marketing experts who offered tips to stay on top of the latest social media marketing trends.

Once you have a topic in mind, get in touch with subject-matter specialists and request their input. You can use these influencer marketing tools to find their emails and send them a well-written email asking for their input.

Be sure to give them a deadline, so they can get their responses back to you promptly. Once you have all the responses, compile them into a single blog post and publish it on your blog.

Then share the link to your expert roundup post online, and tag the influencers you quoted, so they can reshare it to their audience. Many of these experts will also link to it from their websites, in their list of publications they’ve been quoted in (like I did here).

Another quick and easy idea for an expert roundup post is to create a list of 10 to 20 experts in your field and write a short bio about each of them. But don’t copy and paste verbatim from their websites.

Instead, rewrite their bio in your own words or use these sentence rewriting tools, perhaps mentioning a relevant quote or two from them to make it unique in some way.

I can vouch for this method personally, because I frequently get mentioned in these expert lists, such as this one of the top 20 digital marketing bloggers in India to follow, and I usually link back to them from my own bio website.

blogger outreach strategies

#13. Publish a free eBook

One creative link-building technique that many SEO experts overlook is publishing a free Kindle eBook as a giveaway to generate backlinks to your website and build an author brand.

Not only can you link to your website and your latest blog posts from your Amazon Author Page, but as a published author, it opens up an entirely new world of opportunities for creative ways to get backlinks.

You can publish your free Reader Magnet eBook as a PDF download, a free eBook on Amazon Kindle, make it available for eBook readers other than Kindle, and list it on freebie websites.

You can also give it away to build a subscriber list on your author’s website. For instance, I give away my Creating Brand YOU eBook (and a few other freebies) on my homepage.

This way I can build links to my website and free Kindle eBook from a large number of book promotion websites, online communities, and Facebook groups.

You can also hire a virtual book marketing assistant to list your free Kindle eBook on a large number of free eBook promotion websites and generate backlinks that are relevant and convert to subscribers as well.

#14. Contests, quizzes & giveaways

Using contests, quizzes, and giveaways can be a very effective off-page activity to generate backlinks because they have the potential to go viral.

People who enter contests and giveaways are always eager to promote them to their friends and followers, should they have the incentive to do so.

Here are some tools to help you launch your own viral contest, quiz, or giveaway:

  • UpViral Rewards System helps you create incredible viral campaigns and enjoy endless referrals by delivering unique prizes. You can keep participants hyper-motivated with referral milestones that automatically reward them for bringing in more referrals.
  • RafflePress is a user-friendly WordPress contest plugin that will help you start your link-building campaign off right with viral giveaways and contests that grow your email list, website traffic, and social media followers.
  • Woorise is a lead generation, and marketing platform to create viral giveaways and contests, landing pages, and engaging forms like surveys and quizzes with ease.

Here are a few key things to keep in mind when using contests and giveaways for link building.

  • Make sure the contest is relevant to your niche or industry. This will help ensure that the links you get are high quality and from websites that are related to your business.
  • Promote your contest on social media and other websites to get as many people aware of it as possible. The more people that see and enter your contest, the more links you’re likely to get.
  • Make sure the prize for your contest is something that people will actually want to win. A good prize will help motivate people to enter and share your contest with others.

A contest or giveaway that is relevant to your audience also gives you a good opening for your blogger outreach campaign because you can ask bloggers and influencers to promote it and enhance their chances of winning.

You can also generate backlinks to your website by listing the page with your viral contest, quiz, or giveaway on the many free contest and giveaway websites that welcome listings, that they then share with their audience.

#15. Infographic link building

Infographic link-building is the process of creating an infographic and sharing or distributing it on various online platforms to generate backlinks to a website.

It can be an effective way of increasing brand mentions, backlinks, and traffic to a website, in addition to improving its search engine ranking. Here are some tips to get you started:

  • Create high-quality, unique infographics that are informative and visually appealing. You can do this quickly and easily using free tools like Canva.
  • Reach out to bloggers and website owners in your industry and offer to write a unique guest post or introduction when contributing an infographic to their site.
  • Make sure your infographic is easy to share by including social sharing buttons and embed code on your site.
  • Promote your infographic on social media sites (especially Pinterest) and in online communities related to your topic.
  • Always include a link back to your website or blog when you share your infographic elsewhere online.

When doing blogger outreach for a blog you want a backlink from, offer to create an exclusive and original infographic and offer it to the blogger in return for a link back to your website.

FAT JOE’s Infographic Outreach Service will help you create a highly shareable infographic and get it published on blogs with a credit link to generate natural backlinks.

#16. Directory submissions

Off-page SEO directory submission is a very common way to build links to your website. All it takes is submitting your website to a large number of business directories that are relevant to your niche or industry.

Although most of these directories only offer do-follow links for a fee, building no-follow links can help balance your link profile and build your brand visibility.

Directory submissions can help you get more exposure and traffic to your site and are one of the first tasks on your off-page activities list that you should implement for a new website.

They can be a valuable part of your link-building strategy to generate backlinks for new websites and get a new domain out of the Google Sandbox (a filter that is thought to prevent new websites from ranking high in Google’s search results).

Directory submissions can help you get more exposure and traffic to your site, but they can be very time-consuming. Semrush’s Listing Management Tool helps you distribute your business info across 70+ directories, boosting referral traffic and improving search rankings.

You can get listed in top directories like Google, Facebook, Apple, Alexa, and Yelp or outsource these SEO link-building services to a link-building company.

#17. Forum link building

Forum link building is the process of creating links on forums to improve the search engine ranking of a website. To do this effectively, it is important to choose the right forums and post relevant and useful content.

Forum link-building is not one of the best link-building techniques to use today as it is generally associated with spammy links. However, if you’re already an active member of a forum, there’s no harm in sharing a useful and relevant link with the members.

Just remember that it’s also important to build relationships with other users on forums to create a network of support for your website.

How to create an effective off-page SEO strategy

To create an effective backlink strategy, you must first do a competitor backlink analysis to research your competition and see what kind of backlinks they have.

Then, create content that is better than what your competitors have and use off-page SEO tactics, such as Brian Dean’s Skyscraper link-building technique, to promote your content heavily with blogger outreach services.

Here are some important link-building and off-page factors in SEO to consider when engaging in off-page SEO link-building activities for your website:

  • Link quality and relevance. It is important to only generate backlinks from high-quality websites that are relevant to your niche.
  • Link composition. It is important to have a good mix of links from different websites, and not too many from any one website.
  • Link neighborhood. The sites that you link to from your site and the sites that link to your site are referred to as link neighborhoods. There are good link neighborhoods and bad link neighborhoods, and you want to live in a good link neighborhood.
  • Link anchor text. The anchor text you use when creating links should look natural and not be overly optimized. It should have relevant, but variable, keywords that are relevant to the page you link back to.
  • Link velocity. This is the rate at which a website or page acquires backlinks. Link velocity is typically measured in terms of links or referring domains per month.

If you need help figuring out a scalable link-building strategy or the best way to build backlinks to your new website, you can hire a freelancer to develop a successful link-building strategy for your website.

off page seo activities

How do keywords affect your off-page SEO strategy?

The keywords you use in off-page optimization can affect your website’s search engine rankings. Here are some reasons why keywords are important in your off-page SEO link-building activities:

  • The keywords used in the anchor text of links pointing to your website can influence what terms it ranks for.
  • The keywords used in the content on the pages that are linking to your website can influence the relevance of your links.

Make sure your off-page SEO strategy and SEO linking keywords accurately reflect the search intent of the keywords being typed into Google.

on page and off page seo

How to do an off-page SEO audit

Creating natural backlinks is one of the most critical factors in SEO as unnatural link-building tactics can permanently damage your website and business.

You don’t want to increase your link toxicity score by inadvertently building backlinks to websites that are spammy or not relevant.

SEMrush’s Backlink Audit Tool uses Toxic Score to determine which of your links are the most dangerous to your website. It uses over 40 different toxic markers in determining a link’s Toxic Score.

SEMrush’s Backlink Audit Tool will help you monitor your SEO link profile health and easily get rid of toxic backlinks that hurt your rankings. You can track your backlinks, keep up with your backlink profile updates, and get alerts whenever one of them changes.

This off-page SEO audit tool will also help you weed out harmful links with a built-in cleanup workflow so you can always keep your link profile clean and healthy.

You’ll get weekly impactful, targeted, and personalized updates using Surfer’s cutting-edge AI growth management platform, Grow Flow, based on the findings from Google Search Console.

Off-page SEO checklist

Now that you understand the fundamentals of link building for beginners and know how to build an off-page strategy for your website, here’s a quick checklist of off-page activities in SEO to keep in mind as you go forward:

  • Do a technical SEO audit to make sure your website is accessible and crawlable by search engines. Ensure that your site is free of errors, has a well-structured sitemap, and is built using clean, standards-compliant code.
  • Create high-quality content that is relevant to your target audience. This content should be keyword-optimized and shareable so that it can help attract inbound links and social media shares.
  • Do all of the off-page SEO activities above to build a strong backlink profile that will help you rank at the top of Google.
  • Promote your content through social media, email marketing, and other outreach channels to increase its visibility and reach.
  • Monitor your off-page SEO progress using analytics tools like Google Search Console and SEMrush’s SEO Toolkit. This will help you identify any issues and track your progress over time.

When should you outsource link building?

That depends on several factors such as your budget, your in-house resources, and your link-building goals.

However, if you’re struggling to generate backlinks organically, or don’t have the time or manpower to devote to link building, outsourcing link building may be the best option for you.

You can hire a link-building freelancer for backlink services, a blogger outreach service, or a reputable link-building agency that specializes in link-building for startups and off-page SEO services to help you build domain authority fast.

  • Loganix’s link-building services emphasize quality, consistency, and control and allow you to put your link-building activities on autopilot. Their team of experienced SEOs and link builders handle all the work of finding, thoroughly vetting, and acquiring new links to boost your rankings.
  • FAT JOE link-building services are all sold individually, allowing you to control variables such as link quantity, anchor text, target URLs, and other granular details, giving you complete control over the type of link-building profile you create for your website.

Here are some more freelance SEO services to boost your domain authority and rankings:

Creating backlinks is one of the most important off-page activities for SEO, and not investing in a link-building campaign can prevent you from achieving the rankings and traffic that your website has the potential to reach.

SEO tips & tools

Creating Backlinks
Broken Link Building
Off-Page Optimization
Off-Page SEO Strategy
Off-Page SEO Factors
Off-Page SEO Checklist
SEO Linking
Creating Backlinks To Your Website
High Quality Backlinks
Backlink Building
Link Building In SEO
Quality Backlinks

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