Want to learn how to become a food blogger or food writer and build a successful food recipe blog? Starting a food blog is easy with these food blogging tips.
Do you love to cook and share your recipes with others? Do you have a passion for food and cooking? If so, you may want to consider becoming a food writer or food blogger.
In this blog post, we will provide tips from the pros on how to break into the world of food writing or blogging. We’ll also discuss what it takes to become a successful food blogger and how to monetize your recipe website and brand.
- What’s the difference between a food blogger & food writer?
- What does a food blogger do?
- Is it too late to start a food blog?
- How to get into food blogging
- SEO tips for food bloggers
- How to become a food blogger on Instagram
- Do food bloggers get free food?
- How do food bloggers earn money?
- What is Food Blogger Pro?
What’s the difference between a food blogger & food writer?
A food blogger is someone who creates and maintains a blog or micro-blog centered around food. Generally speaking, food bloggers write about their personal experiences with food, their own cooking experiences, recipes they’ve tried, restaurants they’ve visited, etc.
A food writer may do any of the above, and are likely to write more extensively about food trends, gastronomy, and the history and culture of food. Food writers also review restaurants or write feature stories about various aspects of the food industry.
A food writer may or may not have a blog, but they have a strong understanding of the food industry and their work will likely be published in some form of media, such as a magazine, newspaper, or online publication.
What does a food blogger do?
A food blogger is someone with a passion for food, who enjoys cooking, writing about food, and sharing recipes for food. They may have a blog or website devoted to recipes, restaurant reviews, or simply sharing photos of their latest culinary creations.
In order to become a successful food blogger, it is important to have excellent food plating and food photography skills and to be able to write well.
Many food bloggers start out by creating recipes of their own, while others also feature recipes they’ve found elsewhere on the web. They often write reviews of restaurants they’ve visited and share photos of their latest cooking projects.
Food bloggers may also offer tips and advice for novice cooks, or review kitchen gadgets and appliances. Food bloggers also take pictures of the food that they cook and post them on their blogs.
Many food bloggers start a cooking vlog where they share videos of themselves cooking, and post the videos on their blog, Pinterest, Instagram, and YouTube channels.
Some food bloggers are also food writers or food travel bloggers who specialize in food and drink and write about culinary events or post restaurant reviews, in addition to cooking tips and recipes.
Most food bloggers are hobbyists who post for the love of writing and cooking, but food bloggers with business skills go on to brand themselves and make a very good living from their blogs.
A lot of people start food blogs as a way to document the recipes that they create, but many food bloggers hope to turn their blogs into businesses.
Is it too late to start a food blog?
Is it too late to start a food blog? Can I become a food blogger and succeed today? That depends on what you want to achieve with your food blog.
If you want to join the ranks of famous food bloggers and influencers, keep in mind that the field of food blogging is somewhat saturated and that you’ll be facing intense competition that makes it hard to stand out, unless you’re already well-known in the food industry.
Your chances of success also depend on your writing and photography skills. That said, if you’re passionate about food and cooking, it’s never too late to start a food blog. In fact, there are many successful food bloggers who started their blogs in their golden years.
If you’re just starting out and your primary aim is to share your recipes and cooking experiences with friends and family, then there’s no reason why you can’t start a food blog today.
The key to success is to have a clear vision for your blog, be passionate about food, and have the drive to keep blogging even when things get tough and success seems elusive.
The most important thing is to make sure your blog is well-written, easy to navigate, and full of interesting and original content. You should also focus on creating high-quality photographs that capture the essence of your recipes.
Have a clear idea of what you want your cooking or recipe blog to be about, and make sure that you’re putting in the work, time, and effort necessary to create quality content that people will want to read.
Also, be open to changing your focus as you learn and grow. Bloggers often start out with one focus and then discover they have more than one passion, or that their old passion is now outdated and they need to pivot to stay relevant.
If you’re interested in becoming a food writer or blogger, there are many resources available to help you get started. There are online courses, books, and even food blogging podcasts that will teach you the basics of food writing and blogging.
It can take time for food recipe websites to gain traction online, but the most important thing is to get started and keep learning as you go. With dedication and hard work, you can achieve your goals and become a successful food writer and food blogger.
So if you’re interested in starting a food blog, go for it! Just make sure you do your research and put in the work to make your blog successful.
How to get into food blogging
You can get off to a good start by understanding what you must do to get started in food blogging and increase your chances of success.
#1. Pick the right niche
Figure out your voice and niche. What do you want to write about? There are so many options in the food blog world – from recipes to restaurant reviews, to cooking tips and baking blogs.
Study the top food blogs for ideas and inspiration. Narrow down your niche to a specific focus around which you can create interesting and unique content. Choose a niche that you’re passionate about or enjoy learning about.
Whether you want to create a vegan blog, an Indian food blog, or a baking blog, there are so many different aspects of food and nutrition you can blog about, that it shouldn’t be hard to find one that interests you the most.
#2. Create spectacular visual content
Food blogs are all about creating beautiful and delicious-looking recipes, so download this free eBook on taking viral food photos and putting your best foot forward when styling and photographing your dishes.
Get creative with your writing and photography because when it comes to food, we “eat with our eyes,” and the quality of your food styling and photography will determine the quality of your content.
In this comprehensive photography fundamentals course, you’ll learn how to harness your creative potential and capture your artistic vision through the lens.
In this Video Production Essentials course, you’ll learn how to create, edit and post high-quality video content online.
This course covers the entire video creation process from pre-production and shooting your own videos to editing, adding title cards, adding basic graphics, and finding success on YouTube.
Making recipe videos for your blog posts takes a lot of work. If you can take your existing content and repurpose it in different ways it will allow you to reach more people without doing more work.
Here are some more ways to get off the content hamster wheel and increase website traffic and website visitors without having to create new content.
#3. Create high-quality blog content
In order to attract readers and potential sponsors, make sure your blog posts are well-written, informative, and full of helpful tips and advice.
One of the best ways to get food blog content ideas is to check out Pinterest Predicts, a “not-yet-trending report” where Pinterest tries to identify the searches and topics that will be trending in the new year.
Start by creating content that is both creative and informative. In the Stories That Sell Course, you’ll learn how to create writing that lights a fire in your customer and gets the results you need.
Try to find a unique perspective or voice, and make sure your posts are well-written and easy to understand. Learn how to do SEO for your food blog and your YouTube recipe channel, so you can leverage the content you create to build traffic.
This SEO Copywriting course will teach you how to master SEO copywriting so that you can start driving high-quality traffic to your site and maximize your conversions.
This course on How to Create a Content Calendar will help you stay on top of your food blog posting schedule and maintain consistency for your readers.
#4. Build your food blog website
One of the first things you need to do if you want to become a food writer or blogger is to create a blog site. This will give you a platform to share your recipes, cooking tips, and thoughts on food with the world.
Your food blog website is your home base, and the first impression people will have of your brand, so create a beautiful and user-friendly website.
Make sure your food blog site looks professional and showcases your personality, but don’t waste too much time overthinking the best WordPress theme for food blogs.
You can download a free WordPress theme, like this Foodie Blog WordPress theme, and install it through your WordPress dashboard to get your food blog up and running.
Make sure your food blog website loads quickly and looks good on all devices. If you need help customizing your food recipe website, hire a freelance website designer to help you make it look the way you want.
#5. Build a mailing list or app
Building a mailing list as a food blogger is the key to staying connected with your audience and growing your blog income. Here are some things you can do to grow your mailing list as a food blogger:
- Create interesting and valuable lead magnets that your website visitors will want to sign up for. You can offer free downloads, such as exclusive recipes or cooking tips, in exchange for email addresses.
- Use a good email marketing service like ConvertKit, that makes it easy to collect email addresses from your readers and send out newsletters or other types of automated emails.
- Add an opt-in form on your blog’s homepage and every other page on your site. Make sure the form is easy to find and prominent, and that readers know exactly what they’re signing up for (news, recipes, etc).
- Add a checkbox in the comments section and ask readers to sign up for your mailing list when they leave comments on your blog posts.
- Promote your lead magnets on social media. Share the link to your landing pages on Facebook, Twitter, and Instagram.
- Use an exit popup promoting your lead magnets to capture leads before they leave your website.
- Include a call to action in every blog post and also in your social media posts.
As an alternative, or in addition to a mailing list, creating a recipe web app for your food recipe blog or YouTube recipe channel is a great way to stay in touch and keep your followers and subscribers up to date with your latest food recipe promotions.
With the no-code AppPresser membership mobile app builder, you can protect your content, allow users to register and log in, and integrate your membership plugin so app users see only what they are allowed to see.
If you want to be a food influencer who attracts brand sponsorships, you need to build your food blog branding, online presence, and community on social media platforms like Instagram, Pinterest, Facebook, TikTok, Twitter, and other emerging platforms.
This free eBook from Food Blogger Pro will show you which social media platform you should use to promote your food blog and what creative ways you can use to reach your audience across all social media platforms.
Tailwind is a smart marketing assistant that will help you automate your social media designs, scheduling, and analytics. It will transform your food blog photos into hundreds of optimized, personalized designs for Instagram, Facebook, and Pinterest.
Tailwind Create will help you create scroll-stopping Pins, schedule Pins with super-smart, time-saving power-up features, find and join Pinterest Communities to reach new audiences, and see what’s working at a glance with the Pinterest analytics reports.
In the Grow Your Audience with YouTube Marketing course, you’ll learn how to set up, customize and optimize your own successful YouTube channel to attract a wide audience for your brand.
Use influencer marketing platforms to connect with and build relationships with other food bloggers, food influencers, chefs, and food businesses in the industry.
Figure out how to offer value to these food influencers and pitch them for collaborations whenever possible, to build your food blogger branding and grow your credibility as a food expert.
Start pitching articles or restaurant reviews to food publications or other food recipe websites and establish yourself as a credible source of culinary information around food, recipes, and cooking.
This list of magazines and websites that pay food writers for writing on food and recipes, includes the payment rates and contact information for the publishers, to make it easier for you to connect with the right editor.
SEO tips for food bloggers
There are many SEO tips for food bloggers out there, but the most important thing to remember is to focus on quality content.
The best approach to SEO for food bloggers is to remember that Google is your friend and that it wants to deliver the most useful and relevant results to its users, and if you help them do that, you’ll succeed.
As this article on food blog SEO from Food Blogger Pro says:
“Good SEO is less about tips, tricks, and SEO tactics and more about creating high-quality, engaging, well-designed, human-first content.”
That means if you’re writing great content, using the right keywords, and improving your blog’s ranking over time, you’re well on your way to success. This SEO tutorial for beginners will show you how to do SEO for blogs and increase your rankings.
Here are some more SEO tips for food bloggers that can help you improve your ranking on search engines and attract more readers to your blog:
#1. Write relevant titles that draw readers in
The title of your blog post is one of the first things people see when they find your article in search results or social media feeds.
So, it’s important to make sure your titles are reflective of the content inside and also catchy enough to make people want to click.
These headline copywriting tips will show you how to use expert techniques for writing headlines to help you get more clicks and conversions.
#2. Use keyword-rich titles and descriptions
Think about what potential readers might be searching for when coming across your content, and make sure those keywords are prominent in your titles and descriptions.
This will not only help with search engine optimization but also increase the chances of someone clicking through to read your blog post.
These SEO content writing tools will help you find long-tail keywords that you can rank for and help you write SEO-friendly content that ranks in the search engines.
#3. Optimize your images
Attractive images are a must. We eat with our eyes first, so make sure your photos are appetizing and professional-looking. In addition to being visually appealing, images can show up in search engine results.
According to these food photography tips on Food Blogger Pro, photography is a crucial part of conveying the texture, preparation, and overall experience of making or enjoying a recipe.
In addition to using long-tail keywords in the text of your blog posts, make sure to include them in the image filenames and alt text of any images you include.
This will tell the search engines what the image represents so they can index it and display it properly.
#4. Install an SEO plugin
While there are many free SEO plugins available, Rank Math is the one I recommend because it offers many useful features, including structured markup, to help you optimize your food blog content.
The Rank Math SEO plugin for WordPress practically configures itself with a step-by-step installation and configuration wizard that sets up SEO for WordPress perfectly.
Upon installation, it verifies your site’s settings and recommends the ideal settings for the best performance. The step-by-step wizard then sets up your site’s SEO, social profiles, webmaster profiles, and other SEO settings.
You can easily customize important WordPress SEO settings, control which pages are indexable, and how you want your recipes to appear in search with Structured data.
Rank Math is the first WordPress plugin that uses AI to help you write your content based on solid data. It ensures that the content you write is not only great for your visitors but also for search engines.
#5. Install a recipe plugin
Recipe plugins make it easy to publish a beautiful recipe in a visually pleasing and user-friendly way with zero coding experience required. They also send important information about your recipes to search engines like Google.
When you provide information such as reviewer ratings, cooking and preparation times, and nutrition information, Google can better understand your recipe and present it to users in interesting ways.
Structured data tells Google about your recipe and helps users find your recipe content. Based on how you mark up your content, your recipes can be eligible for a number of enhancements in the search engine results pages (SERPS).
Here are some WordPress recipe plugins that will help you showcase your recipes in the best way possible for search engines and website visitors:
- WP Tasty is a powerful recipe plugin for WordPress blogs to help you create easy-to-use, customizable recipe cards that give your readers a seamless user experience, a beautiful recipe format, and effortless recipe scaling.
- Recipe Card Blocks is another beautiful recipe plugin for WordPress and Elementor that will help you grow your food blog with structured data markup in search results.
When you create structured markup for your recipes, Google will auto-generate an Action for them. Recipes can appear as Rich Results in Google Search results and Google Images.
Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link. They can include carousels, images, or other non-textual elements.
Users can follow your recipes through rich cards presented in Google Assistant and learn about your content on the Assistant directory.
You can also test your recipe blog posts to see which rich results can be generated by the structured data they contain.
#6. Install the Tasty Pins plugin
Pinterest SEO is very important for food and recipe blogs as it is a major traffic driver for food bloggers. The Tasty Pins WordPress plugin allows you to optimize your blog’s images for Pinterest, SEO, and screen readers.
You can set descriptions for your images that will perform well in Pinterest searches. Include hashtags, keywords, and whatever else your heart desires.
Over the past few years, Pinterest has introduced a lot of new features that have changed the way food bloggers and content creators utilize the platform to get traffic and grow their brands.
From idea pins to video pins to Pinterest TV, there are many great features you can use to promote your food blog content and engage with your audience.
Food Blogger Pro’s Pinterest course has the most up-to-date strategies and tips to help you grow your food blog and get more engagement and traffic on Pinterest.
#7. Optimize your YouTube recipe channel
YouTube food bloggers need to learn YouTube SEO so they can leverage the content they upload to their cooking YouTube channels and ensure it gets ranked.
Brian Dean offers some excellent YouTube SEO tips to help you rank YouTube videos. Also, watch his video below on how to rank your videos on YouTube.
Don’t forget to study the best cooking YouTube channels and see what they’re doing to garner views and subscribers.
Don’t copy them outright, but take inspiration from them and adapt their methods and strategies to grow your own cooking channel on YouTube.
To learn how to monetize your YouTube recipe channel, check out Matt Par’s Tube Monetization & Automation Program, which shows step-by-step how to earn well over six figures on YouTube, without showing your face.
This YouTube monetization course is a complete roadmap to take beginners all the way to making a full-time income and has just as much content for the veterans to scale their businesses and perfect their techniques.
How to become a food blogger on Instagram
Depending on your individual skills, experience, and blog niche, these Instagram growth hacking tips will help you learn how to become a food blogger on Instagram:
- Creating beautiful and eye-catching food photos. Make sure that your photos are well-lit, and properly composed, and showcase your food in the best possible light.
- Develop a unique voice and style for your blog. Be creative and approach food blogging from a fresh perspective. Write engaging captions that will make people want to read more about your recipes.
- Use Tailwind’s smart Instagram assistant and approved scheduling tools to help you automate all of your social media designs, scheduling, and analytics.
- Use appropriate hashtags so that people can easily find your content. Research which hashtags are most relevant to your niche and use them in all of your posts.
- Use Tailwind to find massively popular, hyper-relevant niche hashtags to help you reach more people, get discovered by the right followers, and reach a wider audience.
- Use Tailwind to pick the best post times when your audience is already the most engaged to get the most engagement out of every post.
- Be active and engaged with other food bloggers on Instagram by commenting on their posts and liking their photos. Collaborate with them whenever possible to build your followers.
- Hire an Instagram virtual assistant to save time and keep you focused on your passion if you don’t have the time to manage your Instagram account yourself.
- Stay up-to-date on the latest food trends and news. This will help you create relevant content that resonates with your audience.
Do food bloggers get free food?
Do food bloggers get free food? Are they even entitled to free food? This is a very divisive topic and one that even food writers don’t always agree on.
While there is a case to be made for why there’s nothing wrong with established food bloggers requesting a free meal, you need to know how and when to make your pitch if you want to get a positive response.
If you plan to start a food review blog, you need to build a strong brand and have a significant audience before you can request complimentary meals at well-known restaurants. Otherwise, you and your pitch will just come across as tacky.
Often restaurants that are launching a new menu, or businesses promoting a culinary event, will invite well-known food bloggers so they can get some much-needed publicity.
Once you’re a known brand and have the kind of market reach that restaurants are looking for, they will approach you, not the other way around.
But if you’re just starting a blog, don’t be over-ambitious, and don’t pitch restaurant owners with a sense of entitlement. Start out by reviewing small, local establishments, and pay for your food until you have a large audience (and even after you do!).
Pitch local media publications and offer to write restaurant reviews for them. Build cordial relationships with restaurateurs, and give, give, give, before you ask for favors. Let them see the value in collaborating with you first.
How do food bloggers earn money?
How do food bloggers make money and how much do food bloggers earn? Some ways to make money as a food blogger include advertising, recipe development, affiliate marketing, and sponsored posts.
Food bloggers earn in very similar ways to how other bloggers earn money from blogs, and how much they earn very much depends on their business model.
However, if you build your personal brand and leverage your food blog and YouTube channel the right way, you could go on to write your own cookbook, or even host your own cooking and recipe show on the small screen.
For example, Matt Preston was a food critic, food journalist, and recipe writer, and Melissa Leong, was a food writer before both went on to become co-hosts and judges of MasterChef Australia and Junior MasterChef Australia. They’re both exceptional examples of food writers who went on to become famous!
Remember that high-quality web traffic leads to conversions and increased revenue for any business. In this Web Promotion program, you’ll learn proven techniques to get more website visitors who are primed to make a purchase from your blog.
Also, check out the resources below:
- Strategically Monetizing Your Food Blog [Podcast]
- 3 Strategies to Increase Your Revenue as a Food Blogger
What is Food Blogger Pro?
Food Blogger Pro is a membership site created by Lindsay and Bjork Ostrom to show you how to start and grow your food blog so you can turn your passion for food into a thriving food blog and do more of what you love.
Food Blogger Pro helps creative foodies achieve the dream of building a successful food blog and online food business through a community-driven membership and weekly podcast episodes.
Your Food Blogger Pro Membership gives you access to expert training, helpful tutorials, and step-by-step guidance so that there’s less guessing and more intentional action during every phase of the blogging journey.
Get access to a library of over 300 easy-to-understand videos made for beginner to intermediate food bloggers. Join an active community forum where you can get your questions answered and meet some awesome bloggers while you’re at it.
If you want to learn food blogging for beginners, download their free Food Blogging Starter Kit to learn how to set up your new food blog, what blogging tools you’ll need, get food photography tips, and more.
Becoming a successful food blogger or food writer is not as difficult as you might think. With the right approach, focus, and dedication, you can make a name for yourself in the competitive food blogging industry.
© 2022, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. She is also the author of Devi2Diva, a book on emotional self-care for women. In her spare time, she writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.