outsource blog writing

How To Outsource Blog Writing Services Effectively

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Discover how to outsource blog writing services effectively. Learn to define your needs, find the right writers, set clear expectations, and manage the process.

Blogging is the best way for organizations to grow website traffic in the long term. So, are blog writing services the answer to streamlining your entire content workflow in one place, from planning and creation to collaboration and publishing?

Learning how to outsource blog writing services to blogging service providers can be a game-changer for businesses looking to scale their content production, and grow website traffic and rankings.

However, effectively managing your blogging service and ensuring their content meets your standards can be challenging. In this guide, you’ll learn how to find and manage blogging agencies to outsource blog writing services.

7 Reasons to Outsource Blog Writing for Your Business

Rather than facing writer’s block, neglecting your blog, or exhausting yourself with a demanding schedule, consider outsourcing blog writing. As the saying goes, “Do what you do best and outsource the rest.”

“Do what you do best and outsource the rest.”

Here are the top reasons why outsourcing your blog articles is a wise move, even for experienced bloggers:

#1. You don’t want to DIY

Writing for the web involves mastering various skills, such as using keywords, SEO copywriting, and web copywriting for conversions, which can take months or years to learn.

If you’d rather not do it yourself, hiring a professional blog writing service can help you avoid this learning curve.

#2. You need to free up time

Outsourcing blog writing can be a smart decision to manage your resources effectively, especially when time is precious, and focusing on revenue-generating tasks is crucial for business growth.

Running a blog can be time-consuming, especially with the need for promotion, often resulting in more time spent on marketing than content creation.

Outsourcing blog writing can free up time, allowing you to concentrate on more important tasks that drive revenue. Your time is best spent on higher-level tasks and projects that bring higher returns and are less time-intensive.

#3. You want better quality writing

Outsourcing blog writing ensures higher-quality posts, especially if writing isn’t your strong suit. Expert writers can effectively convey your message in an easy-to-understand and well-researched manner.

High-quality posts generate more reader interest and are more likely to be shared, helping your blog gain traction. Well-written content leads to happier readers, faster blog growth in traffic and subscribers, and overall benefits for your business.

#4. You need a fresh writing style

Outsourcing your writing tasks can give your blog a fresh writing style and a new perspective, which can be beneficial as a single writing style can become tedious for readers.

Having multiple authors or outsourcing content to freelance blog writing services helps to keep the blog engaging and prevents it from looking bland or washed-up.

#5. Your enthusiasm slowly ebbs

The initial excitement and motivation of starting a new project, such as a blog, can fade, causing updates and fresh content to become less frequent.

This diminishing enthusiasm can result in a lack of consistency that may lead to a decline in reader engagement and overall impact.

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#6. You need to manage your priorities

Outsourcing blog writing allows you to focus on other aspects of your site and business, acknowledging the importance of delegation.

If your blog is just an addition to your main site, outsourcing can help maintain its quality and consistency, ultimately driving traffic to your website.

#7. You have more than one blog

If you have multiple blogs, trying to write posts for all of them regularly can be overwhelming and time-consuming.

Outsourcing blog content writing ensures that each site receives fresh, quality articles without consuming all of your time, allowing you to focus on the main aspects of your blog while less critical articles are handled by professional writers.

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How To Outsource Blog Writing Services

By implementing these tips, you can maximize the effectiveness of your blogging service provider and deliver high-quality content that engages your audience.

#1. Define Your Blogging Goals

Before outsourcing blog writing take a moment to map out your journey. Define your blogging goals and target audience. What topics resonate with your audience? How often do you want to publish?

A clear vision of what you want to achieve with your blog will help you find the right blog writers who align with your vision and ensure the content they produce resonates with your readers.

Here are some tips and tools to help you clarify your blog writing goals:

  • How to Develop a Content Strategy: A good content strategy is often the foundation of your attract and delight stages in a buyer’s journey.
  • Content Planning Template: Plan your content strategically, brainstorm content ideas, and map these across your funnel.
  • HubSpot Content Strategy Tool: Discover what to write about, organize it into topics that build authority, and track the ROI of your content efforts.
  • Content Mapping 101: Deliver the right content, to the right people, at the right time based on the characteristics of the person consuming the content and their lifecycle stage.
  • Hubspot AI Blog Ideas Generator: Generate engaging blog post titles that drive traffic and maximize your content strategy’s impact.

Surfer’s Content Planner will help you quickly identify the best content opportunities, develop a content strategy to create a comprehensive content strategy, and generate data-driven content that appeals to search engines and people.

Surfer’s Content Editor provides precise guidelines on key phrases, keywords to include, their frequency, and appropriate headers. It also alerts you if keyword density becomes too high, allowing you to focus on writing quality content your audience will love.

Surfer’s Content Audit functions as a checklist to identify content gaps, structural issues, and quick opportunities for improvement. With Surfer’s smart algorithms, you can quickly find the best content opportunities, develop a long-term content strategy, and create compelling pages based on data-driven guidelines.

#2. Research Blogging Service Providers

When searching for informative and engaging blog writing services to outsource your blog writing, seek out individuals or agencies who do more than just string words together.

Look for those who truly understand your niche and have a proven track record of success within your industry. Inspect their portfolios, read client testimonials, and scour online reviews to get a feel for their expertise and reliability.

Platforms like Fiverr can be a goldmine for discovering freelance blog writing services with relevant experience and a portfolio that resonates with your audience. Finding the right writer is like finding a gem in a sea of stones – it takes time, but the payoff is priceless.

#3. Discuss Your Requirements

Clear and concise communication is crucial when outsourcing your blog writing. Discuss your needs thoroughly, covering topics, tone, style, keywords, and posting schedule.

For example, if you’re a fashion brand targeting young adults, you might request trendy, upbeat content focused on sustainable fashion. Share your brand guidelines and voice to maintain consistency.

For instance, if your brand is known for its friendly and conversational tone, ensure your writers know this. Provide detailed instructions on topics, tone, style, and keywords to align the content with your vision.

Surfer’s Keyword Research Tool will help you streamline your  SEO content strategy and dominate your niche faster by leveraging the power of machine learning to discover search intent for each topic.

Let Surfer automate the tedious part of your work, power creativity with hard data, and provide numerous effective content ideas to help you dominate your niche.

#4. Review Writing Samples

When looking for SEO blog writing services, ensure they have experience in your niche and can produce engaging SEO-friendly content. Request writing samples or portfolios to assess their writing style and quality.

For instance, if you run a tech company, look for SaaS blog writing services that have previously written about technology topics and can demonstrate their ability to write in an engaging and SEO-friendly manner.

#5. Negotiate Terms

When negotiating with a blogging service provider, discuss and agree on terms such as pricing, payment schedule, deadlines, and revision policies. Ensure everything is documented in a contract to avoid misunderstandings later on.

For example, clarify the rate per blog post, whether payment is due upon completion or in installments, the expected turnaround time for each post, and the number of revisions included in the service.

This clear communication and documentation will help establish a mutually beneficial relationship and prevent any potential issues down the line.

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#6. Review and Publish

Regularly review the content provided by your blogging service provider to ensure it meets your standards. Provide feedback to improve the quality of the content. Remember, this is your blog, and maintaining quality is paramount.

For instance, if you notice that the posts are not aligning with your brand voice, communicate this to the writer and provide examples of the tone you’re looking for. To check for AI-generated content and plagiarism, consider the following tips:

  • Use Plagiarism Detection Tools:

Utilize online plagiarism detection tools like QuillBot’s Plagiarism Checker to compare your content against a vast database of existing content to identify any instances of plagiarism.

  • Use an AI Content Detection Tool

Content at Scale’s Free AI Content Detection Tool will let you know in seconds if your blog writer’s content is written by a human or if it sounds like it came from ChatGPT, GPT-4, Bard, Claude, and Gemini.

  • Review Writing Style and Quality:

AI-generated content may sometimes lack human-like nuances or contain repetitive patterns. Read the content carefully to see if it reads naturally and is consistent with the writing style you expect.

  • Check for Unusual or Out-of-Place Phrases:

AI-generated content may include phrases or sentences that seem out of context or don’t fit naturally within the rest of the content.

  • Verify Sources and Citations:

If the content includes references or citations, ensure they are accurate and legitimate. AI-generated content may sometimes include fake or unreliable sources.

  • Consult with Experts:

If you’re unsure about the authenticity of the content, consider seeking advice from subject matter experts or professionals in the field.

By actively reviewing your blog content and providing feedback, you can identify AI-generated content and plagiarism, ensuring that your blog maintains originality, and quality, and remains engaging and relevant to your audience.

blog writing

#7. Manage the Process

To effectively manage the outsourcing process for your blog, schedule regular check-ins with your blogging service provider to track progress. Using tools can streamline the process of managing writers for your blog.

Here are some tools and how they can help:

  • Project Management Tools:

Tools like Asana can help you assign tasks, set deadlines, and track progress. You can create boards or projects for each writer, where you can add tasks, deadlines, and any specific instructions.

  • Communication Tools:

Tools like Slack, Microsoft Teams, or Google Chat can facilitate communication with your writers. You can create channels or groups for different projects or topics, making it easy to communicate with your writers in real time.

  • Content Strategy Tools:

HubSpot’s Content Strategy Tool helps you discover what to write about, organize it into topics that build authority, and track the ROI of your content efforts. You can use these tools to schedule blog posts, assign writing tasks to your writers, and track the status of each post.

  • Grammar and Plagiarism Checkers:

Tools like ProWritingAid’s Free Grammar Checker can help you ensure that the content produced by your writers is high-quality and original.

  • Time Tracking Tools:

Tools like DeskTime’s Time-Tracking App can help you track the time spent by your writers on each task. This can be useful for monitoring productivity and managing deadlines.

  • File Sharing and Collaboration Tools:

Narrato’s Content Workflow Automation and Collaboration platform facilitates file sharing and collaboration between you and your writers helping you streamline your content workflow with an all-in-one platform.

You can plan, create, optimize, and publish seamlessly; assign tasks, organize with folders, and speed up production with automation; collaborate effortlessly with your team and freelancers, create custom workflows, and unify communication.

Narrato’s tools will help you stay involved in the outsourcing process, manage your writers, and ensure your blog’s content creation is high quality and meets your deadlines, standards, and expectations.

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#8. Provide Feedback

Maintain open and clear communication with your blogging service provider to address any issues or concerns promptly. Offer constructive feedback to help improve the quality of the content.

Be specific about what works well and what could be better. For example, if you feel that the tone of a blog post is too formal for your audience, let the writer know and suggest a more conversational approach.

With effective communication and timely feedback from the expert blog writing services provider, you can ensure the blog content meets your expectations and resonates with your audience.

#9. Evaluate Performance

To ensure the effectiveness of your blogging service, keep track of these metrics:

  • Content Quality:

Regularly review the content produced by your writers to assess its quality. Look for factors like readability, accuracy, and relevance to your audience.

  • Adherence to Deadlines:

Monitor whether your writers are meeting the deadlines you’ve set. Delays in content delivery can impact your blog’s publishing schedule and overall effectiveness.

  • Overall Satisfaction:

Solicit feedback from your audience or stakeholders to gauge their satisfaction with the blog content produced by your writers. This can help you identify areas for improvement.

  • Performance Metrics:

Track metrics such as traffic, engagement, and conversions to assess the impact of your blog content. Analyzing these metrics can help you understand what content resonates with your audience and drives results.

  • Writer Performance:

Evaluate your blog writers’ performance based on their ability to deliver quality content consistently. If you notice a decline in quality or reliability, consider reassessing your outsourcing strategy.

By keeping track of these metrics, you can effectively evaluate the performance of your blogging service and make informed decisions to improve the effectiveness of your blog content.

#10. Adjust as Necessary

Be flexible and willing to adjust your outsourcing arrangement based on the results and feedback you receive. Be open to tweaking your outsourcing strategy based on your experience and results.

If you find a quality blog writer who aligns with your goals, consider establishing a long-term working relationship. This can lead to a more efficient and collaborative process over time.

Outsourcing a blogging service involves more than just hiring writers; it’s about finding a team that understands your brand and can consistently deliver high-quality content.

10 Benefits of the Fiverr Freelancing Platform

Using a platform like Fiverr for article and blog writing services for small businesses can offer several advantages for organizations:

#1. Access to a global talent pool

Fiverr provides access to a global talent pool, offering a diverse range of professional blog writing services. This allows businesses to find the perfect match for their project, whether they need expertise in content strategy, blog writing, or any other skill set.

#2. Cost-effective solutions

Fiverr freelancers offer cost-effective blog writing services with several blog writing service packages. This flexibility benefits businesses seeking affordable blog writing services to manage costs while accessing high-quality freelancers for various projects.

#3. Flexibility

Fiverr provides flexibility by enabling businesses to hire the best blog writing services providers on a project-by-project basis. This allows companies to scale their workforce according to project demands, avoiding long-term commitments and providing agility in managing resources.

#4. Specialized skills

Fiverr boasts a vast array of freelancers with specialized writing skills across diverse fields and domains of expertise. This enables businesses to easily locate and engage experts for specific tasks or projects such as multilingual blog writing services, ensuring high-quality results and efficient project completion.

#5. Quick turnaround times

Fiverr freelancers are known for their quick turnaround times, which can be highly advantageous for projects with tight deadlines. This rapid response allows businesses to meet their project timelines efficiently and effectively.

#6. Reviews and ratings

Fiverr offers a transparent system of freelance blog writing services reviews and ratings, enabling businesses to assess their skills and reliability based on feedback from previous clients. This feature helps in making informed decisions when hiring freelancers for projects.

#7. Secure payments

Fiverr offers secure payment options, ensuring that freelancers are paid for their work and providing peace of mind for both parties. Its escrow service ensures that payment is held securely until the work is completed and approved by the client, reducing the risk of non-payment or dissatisfaction.

#8. Streamlined communication

Fiverr provides a user-friendly platform for communication between clients and freelancers. This streamlines collaboration, allowing for easy exchange of ideas, feedback, project updates, and tracking progress, ensuring projects stay on schedule and meet expectations.

#9. No need for legal contracts

Fiverr’s platform provides a framework for agreements, project scope, and payment terms, which can eliminate the need for elaborate legal contracts in many cases.

This streamlined approach is particularly beneficial for smaller projects or one-time tasks, saving time and effort in negotiating and drafting contracts.

#10. Payment refunds

Fiverr offers refunds if clients are dissatisfied with the work delivered by freelancers. This policy provides added peace of mind, ensuring that clients only pay for work that meets their expectations and quality standards.

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© 2024, Priya Florence Shah. All rights reserved.


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