Personal Brand Archetypes

How To Use Brand Archetypes To Create Your Personal Brand


Use The 12 Archetypes To Create A Powerful Personal Brand

What are brand archetypes and how do they play a role in brand development? Archetypes have their roots in Greek Mythology and are grounded in decades of psychological research. They are universally recognized figures that stand for certain basic human motivations and emotions.

Psychology-driven brand strategist, Kaye Putnam, explains how to use the 12 Jungian brand archetypes to tap into the subconscious and emotional desires of your audience to create a personal brand that stands the test of time.

Are you wondering, “What’s my archetype?” Take Kaye’s Free Brand Personality Quiz to learn which of the 12 archetypes you represent. Once you find your archetype, you’ll discover your unique strengths and psychological triggers to attract more of your ideal clients.

Download Kaye’s Free Brand Gravity Guide designed to provide you (an advanced digital entrepreneur) with the exact 3-part equation that will help you attract more sales & build an unstoppable, in-demand brand.

Kaye’s Brand Fluency Courses will help you discover what “on-brand” means for you so you can unlock your brand’s potential with a powerful action plan, aligned with your brand archetype.

1. Monarch or Ruler archetype

2. Visionary or Magician archetype

3. Warrior or Hero archetype

4. Entertainer or Jester archetype

5. Seducer or Lover archetype

6. Maverick or Outlaw or Rebel archetype

7. Adventurer or Explorer archetype

8. Nurturer or Caregiver archetype

9. Luminary or Sage archetype

10. Artist or Creator archetype

11. Guy/Girl-Next-Door or Everyman archetype

12. Idealist or Innocent archetype

Watch the interview below and learn how to use Kaye’s brand-building strategies in creating a brand that stands the test of time.

Read the Full Transcript: Using Brand Archetypes For Personal Branding With Kaye Putnam

Kaye Putnam Archetypes Quiz

Kaye Putnam Archetypes In Branding
Kaye Putnam archetypes branding
12 Jungian Archetypes Quiz
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