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SEO content writing and blog content creation are time-consuming tasks because writing SEO articles is a data-driven process.
Learning how to write SEO friendly articles requires SEO audits and content audits to find the best blog topics for your readers.
One of the best SEO content writing tips I’ve learned is to find the best online tools for content development and SEO article writing and use them for blog post writing.
Not only will these content creation tools for SEO content writing make it easier to create the best content for blogs, but they will help you rank above your competitors.
In order to help you make use of the best blog content writing tools for SEO, I’ve compiled this list of the best SEO blog writing tools for writing blog posts and SEO friendly content.
But first, let’s discuss the content journey – the process of taking SEO best practices and combining them with the process of creating blog content for your content marketing campaign.
How To Create A Successful Content Strategy
The Hubspot content marketing strategy guide will help you understand why the best way to write SEO articles and create the best content for blogs is by working on a great content strategy.
Creating a successful content strategy starts with performing content analysis to help you understand what content works best in each phase of the customer journey.
As this article on How to Develop a Content Strategy says, a good content strategy is often the foundation of your attract and delight stages in a buyers’ journey.
The HubSpot Content Strategy Tool helps you discover what to write about, organize it into topics that build authority and track the ROI of your content efforts.
Here are some low-cost and free SEO online courses to help you learn how to create a successful content strategy:
- Hubspot’s Free Content Strategy Course will show you how to create a successful content strategy by telling your business’s story in a way that attracts, engages and delights your audience through each stage of the buyer’s journey.
- SEMrush Academy’s Content Marketing Fundamentals Course will show you how to create content, what kind of content to create, how to measure whether it was successful or not, and what to do with it afterwards.
- Create Content for Blog Traffic Masterclass will help you learn SEO for blog writing as it walks you through the type of blog you can have and the type of content you should create. You’ll get SEO content writing tips for writing SEO friendly articles for your audience and for blog traffic.
- Jon Morrow’s Freelance Writer Certification Program will provide you with a ton of flexibility and options in your career and your life. You can continue building up clients in your free time, and eventually, transition to become a full-time freelance content writer or even start your own content marketing agency.
These are some of the best SEO courses to help you learn how to plan your blog content strategy, get blog writing tips for SEO, and start writing SEO articles for your blogs.
Hubspot Content Marketing Tools
Hubspot has some of the best content marketing tools and SEO-friendly content writing tips on blog post writing. Some of their seminal SEO information is from this Hubspot blog post on pillar pages.
According to this Hubspot blog writing post, search engine users are submitting longer, more conversational search queries, with 64% of searches being four words or more.
These searches include long-tail conversational search queries and, to best answer the new types of queries searchers are submitting, the solution is to use the Topic Cluster Model.
Hubspot content clusters or topic clusters give searchers better answers and consist of three components – pillar content, cluster content, and hyperlinks.
Here is a video from Hubspot that explains how topic clusters work.
The Hubspot SEO tool is a content organization tool that organizes your content into topics, each of which is composed of Hubspot content pillars and supporting content.
Linking supporting content back to Hubspot blog post on pillar pages helps search engines discover your content and rank it in search results.
The Hubspot SEO tool helps you choose the broad topics you want to rank for and create content based on specific keywords related to that topic that all link to each other, to create broader search engine authority.
Check out these Hubspot pillar page examples that do an excellent job of organizing and linking to content assets and sign up for this free Hubspot Content Creation Lesson on creating topic clusters and pillar pages.
SEO Content Mapping Tools
According to Hubspot, which offers one of the best content marketing platforms, a content map is a plan to deliver the right content, to the right people, at the right time.
Content mapping takes into account the characteristics of the person who will be consuming the content and their lifecycle stage. It also helps you gain insight into the pain points your customers are facing that keep them from purchasing.
Also called content journey mapping, it creates a visual representation of what your customers go through with your brand or product and helps to understand how your customers see your brand, how they interact with your products.
Finally, it helps you map content to the user journey and understand how each piece of your content strategically relates to and supports the customer journey so you can find opportunities to better meet the needs of your audience.
- Hubspot Content Mapping Tools (Free)
One content mapping best practice includes creating buyer personas for your audience. Hubspot’s Make My Persona tool will help you create a buyer persona that your entire company can use to market, sell, and serve better.
You can get started with your content mapping strategy by learning how to use buyer personas and lifecycle stages to create targeted content with Hubspot’s Content Mapping Template & User Guide.
You may also benefit from creating a content matrix to help ensure that your team is focusing on creating content that will attract the right audience at different stages of the content journey.
- Freshworks CRM (Free)
You can create comprehensive customer journey maps effortlessly with a cloud-based AI-powered CRM software like Freshworks CRM that aligns marketing and sales teams.
Freshworks CRM allows you to make easy segmentation and create a robust customer journey map within minutes. You can also create interactive customer journeys with unique triggers, conditions, actions, and delays.
SEO Content Audit Tools
Content audits help you keep a content inventory of a website and provide insight into what sort of content you need to create, update, re-write, or delete. You can learn how to audit and score your website content to create content that converts.
Here are some web content tools to help you undertake a content analysis of your existing content and learn what sort of content you need to create to fill in the gaps.
- Hubspot Content Audit Tools (Free)
As this Hubspot article on How to Run A Content Audit in 2021 explains, a content audit describes the process of collecting and analyzing assets on a website, such as landing pages or blog posts.
This Hubspot Content Audit Template includes a content audit spreadsheet that works for a multitude of page types and will guide you through the process of checking the On-Page SEO of your website.
- Website Auditor Software (Free Trial)
If you want a free content audit tool, download the SEO PowerSuite WebSite Auditor software – a free SEO audit tool that will help you perform a free SEO analysis and site content audit from your device.
Besides offering website content analysis tools, the SEO PowerSuite WebSite Auditor software is one of the best free SEO tools because it also provides a technical website analysis with free SEO reports.
- SEMrush Site Audit™ (Paid)
SEMrush Site Audit™ is a professional SEO content audit tool that allows you to check SEO content and conduct content audits. With this content analysis tool, you can perform topic research to give you the full picture of what your audience needs in just a couple of clicks.
With the SEMrush Content Audit tool, you can audit your pages, do SEO content analysis and get ideas to improve their health and SEO performance and develop a powerful content strategy with data-driven solutions.
The SEMrush Site Audit™ SEO content analysis tool can also help you perform an SEO content gap analysis and find relevant and trending topics with good SEO potential, engaging headlines, and popular audience questions.
You can also perform competitor SEO analysis and competitor content analysis to find all of the keywords and content in your competitor’s strategy and use the content marketing analytics tools to assess your content performance and identify areas of improvement.
- SEOprofiler Content Analysis Tools (Free Trial)
You can also try out other top content audit tools like the SEOprofiler content analysis and content gap analysis SEO tools to see what sort of results you get.
- Google Content Analysis Tools (Free)
One of the best free content inventory tools is the Google Search Console. It is also the best content analytics tool and offers content audit spreadsheets and free SEO reports for your top pages, as well as the keywords your content is getting found for in Google.
With the Google Search Console, you can also check for technical SEO errors and factors such as loading speed. The advantage of Google’s free online SEO tools is that the information comes directly from Google.
Instead of using an expensive SEO tool for duplicate content on your website, this article on How to Identify and Remedy Duplicate Content Issues explains how to easily find duplicate content using Google search console duplicate content analysis or the Screaming Frog duplicate content tool.
If your site content audit or content inventory throws up results for removed pages, images, or pages with removed content, you can use the Google outdated content removal tool to have Google update search results for pages or images that no longer exist or pages that have removed important, sensitive, or critical content.
In addition to the Google outdated content tool, you can use the Bing content removal tool to do the same for the Bing search engine.
Content Discovery Platforms
Content discovery tools and SEO keyword research tools can help you find the best blog topics to write a blog.
These SEO tools help bloggers find popular and trending content, generate blog content ideas, and create high-performing content.
Content discovery platforms are also useful for content audits as they help focus your efforts on the best-performing topics and formats.
- BuzzSumo App (Paid)
The BuzzSumo app is a content discovery tool that content producers and entrepreneurs use to learn what sort of content is trending and enjoys the most social media interactions.
Brian Dean’s BuzzSumo blog post will teach you everything you need to know about using BuzzSumo content research insights to research hot content topics and create content on similar topics.
The BuzzSumo trending content suggestion tool is a useful content research tool to add to your list of content ideation tools even though the free BuzzSumo tool offers a limited number of searches from the BuzzSumo keyword research tool.
- LongTail Pro SEO Keywords Tool (Free Trial)
Long Tail Pro is an SEO keywords tool that helps you discover profitable long-tail keywords to write SEO friendly content. All it takes is a single seed keyword to get up to 400 long-tail keywords within seconds.
By switching to the Competitor Keywords mode, Long Tail Pro will dissect your competitor’s keyword strategy and help you calculate the viability of keyword ideas for your brand on a scale of 0 to 100.
The built-in Rank Tracker will help you determine whether or not your SEO content strategy works by checking the SEO keywords ranking of your website on key search terms.
- SEO PowerSuite Rank Tracker Software (Free)
Other free content research tools and free SEO keywords tools like the Google Ads Keyword Planner can be accessed via the SEO PowerSuite Rank Tracker Software.
This free SEO rank checker software is the supreme SEO tool for keyword research because it provides unlimited data and includes 23 SEO keyword tools in one software.
You can access all your favourite SEO keywords research tools to find terms you already rank for such as the –
- Google Ads Keyword Planner
- Competition research
- Domain Research
- Related Searches
- Autocomplete tools
- Related Questions
- Google Analytics
- Google Search Console
These free Google Keywords tools are my favourite content idea tools to help me collate a list of relevant keywords to include in my blog content.
The reason that SEO PowerSuite Rank Tracker Software is one of the free content search tools I recommend because the free SEO ranking check will track keywords with no limit, check positions in SERPs, see rankings for the exact location, and analyze the ranking performance of any keyword.
You’ll be able to find thousands of keywords you wouldn’t have found elsewhere on the web, and the free SEO software will automatically group them by topic, so you can analyze and target entire keyword groups instead of going through them one by one.
You can also combine the keyword difficulty score with the traffic checker stats from Google Analytics to decide which keyword will be easier to rank for and switch to the Rank Checker’s Keyword Map module to assign keywords and groups to specific URLs to further monitor keyword positions.
Check out some more content intelligence tools and creativity-boosting tips to find the best blog topics to write a blog. You’ll also find 50 blog writing prompts for your blog topics list.
SEO Content Planners
Content planners are the best way to organise your blog content and publishing schedule. If you have a team of content writers, you will definitely need a blog content planning tool to organise timelines and deliverables.
- Hubspot Content Planning Template (Free)
If you want free content planning tools, this handy Hubspot Content Planning Template will help you plan your content strategically, brainstorm content ideas, map these across your funnel and create a timeline to put your plans in action.
- Content Creators Planner (Paid)
The Content Creators Planner is one of the best content planning tools to define your goals, map out your content strategy in support of those goals, plan and calendar your content, measure what’s working, and make adjustments.
- Planable (Free Trial)
Planable is another content collaboration tool and content planner app for social media teams. You can get content created, reviewed, approved and done 6X faster with this content planning tool.
- Google Docs Content Calendar (Free)
Of course, the most popular free content calendar tool is the Google Docs content calendar. Learn how to create an editorial calendar in Google Calendar with this Hubspot editorial calendar blog post and download HubSpot’s free editorial calendar templates to use in your own content creation planner.
Content Generation Tools
Online content creation tools, content writing tools, and AI-based content generation tools can expedite the tedious process of creating online content and make blog content creation much easier and faster.
Many of these article tools for automated blog writing will help you create articles automatically on any subject. All you have to do is add keywords and optimize the generated articles with your preferred SEO software.
While it’s possible to find a content writing tool free of cost to help you create free content for blogs and websites, most free online content writing tools don’t create compelling content.
Rather than waste time with free article writer tools or free content creation tools, it’s preferable to use paid article writing tools that give you high-quality content you won’t spend a lot of time rewriting.
- Articoolo AI Content Generator (Free Trial)
AI content generation tools like Articoolo can help you create a unique article about any topic for less than $1. Of course, these automated content generation tools are just a starting point for your blog content creation.
But when you need to create content in bulk and save money on buying SEO blog writing services or just want to give your content writers a head start, then content generation AI and machine learning content creation apps can be some of the best content creation tools to start with.
The advantage of these AI content generators and content writing apps is their ease of use and the fact that they will help you quickly create unique content at scale.
Just remember that even the best apps for content creation and best content writing tools are limited in terms of creating content that humans enjoy reading.
So make sure you give the articles generated by your article writing apps or content development tools to a human editor or website content writer who knows how to write SEO friendly articles.
SEO Content Writing Tools
In addition to these digital content creation tools, the process of SEO friendly writing requires SEO friendly content creation software such as SEO writing assistants and SEO optimization tools to write SEO friendly posts.
- SEMrush SEO Writing Assistant (Paid)
One of the best SEO tools for SEO content writing is the SEMrush SEO writing assistant which will help you create SEO optimized articles by performing a content check for SEO friendliness and originality.
The SEMrush writing assistant is a great content optimization system that will help you analyze how well your article or blog content complies with their SEO content writing best practices based on the top 10 ranking pages for your given keywords in a given location.
If you follow the industry-standard guidelines in the SEO writing assistant from SEMrush, you can easily identify at a glance what aspects of your text need improvement and learn how to write SEO friendly blog posts from your competitor’s data.
Is the SEO writing assistant free? No, this SEMrush blog writing tool is part of the SEMrush Content Marketing Toolkit which comes with a rather hefty price tag. However, these SEO content writing tools include some of the best writing apps for bloggers and are perfect for agencies and small businesses.
The SEMrush SEO writing assistant chrome extension and WordPress plugin can help you access this SEO content tool from anywhere. Watch this SEMrush video to understand the benefits of this content creation platform.
- Rank Math SEO Plugin For WordPress (Freemium)
If you have a WordPress blog, another free SEO writing tool you can use to analyse your SEO for blog posts is the Rank Math SEO Plugin for WordPress which can help you in the SEO content writing process.
Whether you need to check keyword density in articles or optimize your blog headline, the SEO blog post writing tools provided by the Rank Math SEO Plugin will help you get the best score and possibility of ranking.
- SEO PowerSuite WebSite Auditor Software (Free Trial)
The free SEO PowerSuite WebSite Auditor software is another one of the best content creation apps that offer free SEO writing tools for writing blogs.
Get an entire suite of SEO tools free and access keyword and URL-specific optimization advice and reverse-engineer your competitors’ strategies to see what sort of SEO blog content makes them rank well.
While limited in its functionality, the free plan of SEO PowerSuite has no limits on keyword research, making it one of the best website content writing tools for web content creators.
In fact, this free SEO software tools download is so useful for SEO blog content writers that I highly recommend it to help you find great keywords to rank for SEO content writing.
- SEOprofiler SEO Software (Free Trial)
The SEOprofiler SEO software is another SEO tool that offers keyword suggestion tools, keyword optimization tools, as well as an On-page SEO checker and readability checker for writing SEO optimized content.
SEO Plagiarism Check Tools
SEO plagiarism is a huge problem for bloggers. All website content writers research their articles on the web, but we need to ensure that our content is free of plagiarized sentences and paragraphs when we’re writing fresh blog content.
- SEMrush SEO Writing Assistant (Paid)
As mentioned above, the SEO writing assistant from SEMrush offers several content making tools, including SEO tools to check plagiarism and ensure that your text is original so you won’t get penalized for plagiarism.
- Grammarly’s SEO Plagiarism Check (Freemium)
Grammarly’s free SEO plagiarism check can detect plagiarism from billions of web pages in your text and tell you whether or not your text contains duplicate content.
In addition, this writing app also offers advanced feedback on grammar and spelling and more complex issues like word choice, conciseness, and tone, making it an essential free writing app for web content writers.
When you use Grammarly’s free online plagiarism check you’ll get an instant report on whether or not plagiarism was found and how many grammar and writing issues are present in your document.
- SEO Small Tools Plagiarism Checker (Free)
Another completely free SEO tool plagiarism checker is the SEO small tools plagiarism checker that requires you to sign up to use their SEO tools, plagiarism checker and more.
Content Repurposing Tools
Content repurposing tools help you repurpose and reuse content that you’ve already spent time and money creating. There is no limit to the repurpose ideas you can come up with for repurposing blogs.
There are many ways to repurpose your content and some content repurposing examples include repurposing blog content into videos or infographics or social media posts.
Having a content reuse strategy can help you save time and money that you would otherwise spend creating fresh content, but you do need to understand that content rewriting tools do not create high-quality content.
Using content spinning tools can be very helpful if all you want to do is repurpose your own content using automatic blog writing software or content rewriter tools and post the spun articles on different sites – for building links as an example.
- Content Professor Article Spinner (Paid)
One of the best article rewriter spinner tools is the Content Professor which creates unique duplicated articles that are far more comprehensible than the output of other content spinner online tools.
- WordAI Spinner (Paid)
You could use content repurposing tools like the WordAI spinner and other online article rewriter tools to reword articles and give your old blog content a fresh lease on life.
Content repurposing tools such as free article rewriter tools can help you rewrite and reword articles quickly. Some writers like to use spin content tools like a free content spinner or free article spinner for plagiarism for writing blog posts for SEO.
SEO Copywriting Tools
SEO copywriting tools can help you write better blog headlines and test your copy to improve conversions. Headline writer tools can help you crank out powerful titles for your blog posts and sub-headlines for your post or blog page content.
- Fresh Title Headline Writer Tool (Paid)
Fresh Title, the world’s most powerful headline writer tool, title creator, and title analyzing software for content writers will help you instantly create hundreds of highly responsive titles and blog headlines for any content.
The Instant Title Builder tool gives you instant access to thousands of proven titles and blog headlines and quickly generates powerful and proven traffic-getting titles or headlines by answering a few simple questions about your product, service, or subject.
You’ll find some more great SEO copywriting tips here.
Now that you know how to use blog content writing tools to write SEO friendly blogs, check out these freelance writing classes to help you become a professional website content writer.
Did you like this list of the best blog writing tools and free blog writing tips for writing SEO friendly content? Do share your favourite SEO content writing tools in the comments below.
More blog content writing tips:
- How to learn blogging guide and blogging tutorial
- Website content writers, learn these 7 tips for writing for the web
- Learn how to write SEO content with SEO writing courses
- Get the latest and best SEO tips for bloggers
- How to audit & score your website content to create content that converts
- Get the best SEO tools free with SEO PowerSuite software
- Best freelance writing classes: Learn freelance writing for beginners
- Get 10 tips to find the best blog topics and 50 blog writing topics
- How to outsource blog writing services and other blogging services