how to write a bestseller

How To Write A Bestseller: 10 Secrets Of Writing A Book That Sells


Learn how to write a bestseller and become a bestselling writer with these book writing, book promotion, and book marketing tips to boost sales for your book.

So you want to write a bestseller? It’s one thing to write a book. It’s an entirely different thing to write a bestseller or a book that’s a saleable, viable, marketable product.

Ensuring the success of a book is something even the biggest publishers have never been able to guarantee unless you’re a celebrity or famous person.

Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage your book sales factor in your favour and learn how to write a bestseller.

How To Write A Bestseller

If you want to learn how to write a bestseller or a book that you know will sell, these 10 secrets will help you tilt the scales in your favour and boost sales for your book.

1. Know your readers

We’re not just talking about whether your readers are male or female. You’ll want to know myriad factors about your audience. How old are your readers (age range)? Are they married, single, or divorced?

Where do your readers generally live? What do they do for a living? What other books and publications do they read? Develop a reader profile that includes where they shop, what clubs they belong to, and other demographics.

These elements will help you understand what they’re looking for and incorporate these aspects into your book to unearth salient marketing opportunities (i.e., publications and stores).

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2. Know your market

During the COVID-19 pandemic, many people rediscovered a love of reading, and sales of fiction books grew despite bookshops being closed.

While the market for books is only increasing, you need to know what the market is like for the book you plan to write? What do you know about trends related to your book or topic or audience?

Is there a trend you’re positioning yourself toward? Are you reading all the publications related to this topic or trend? Are there any gaps out there your book could fill?

What’s the future for this market or topic? What sort of content is your ideal reader reading? Or do they prefer listening to audiobooks instead?

3. Research similar books

What else has been published on your topic? Have you read all ten books in your category? If you haven’t, you should. You’ll want to know everything you can about what’s out there and how it’s being perceived in the marketplace.

It’s never a problem having a similar topic. When I published my bestselling eBook, Be The Expert, I knew there were other books out there on marketing, but I just angled my book differently and kept it as simple as possible to appeal to beginners.

how to write a bestselling book

4. Stay current on trends

What’s going on in your industry today? What are some hot buttons? What are people looking for? What’s next on the horizon for this topic or audience? You can use book writing tools to research your book topic.

If you can’t seem to gather this information through traditional channels, why not survey your target audience? There are a number of survey tools you can use to run free surveys to understand how well your book meets your reader’s requirements.

5. Follow the media

What’s the media talking about these days? Keep track of media buzz and know what they’re paying attention to. Do some research on Google news to see what they’re writing about in your field of expertise.

Do a comparative review. Do you see a trend in coverage? Is there something that seems to be getting more buzz? What are the hot topics that your audience may be interested in?

6. Talk, teach, listen

One of the best ways I’ve found to get in touch with my audience was to teach a class or workshop and do speaking engagements.

When I was putting together my book, Creating Brand YOU, I found that the personal branding workshops I taught provided valuable information for creating a great book because they put me directly in touch with my audience.

It helped me understand what their pain points were so I could write a book that addressed them and created a step-by-step guide to simplify the process of building an effective personal brand.

write a bestseller

7. Use book writing tools

You don’t have to be Hemingway to sell books, but you do need good writing skills and the ability to string words into a coherent sentence. If you speak better than you write, you can dictate your book and transcribe the audio using transcription apps.

Having the ability to write or speak well will make it much easier to get that book written, but you can also learn how to become a book writer without writing a book yourself.

If you need help to sort and organize your thoughts and even get ideas for your book, you can find book writing software to help you do that.

8. Get a book writing coach

Working with a good book writing coach can increase your chances for publishing success — in more ways than you might think.

You can also get learn how to write a bestselling business book with writing classes for authors, such as a Masterclass creative writing course by your favorite author to help you get started with writing your book.

Don’t hesitate to hire a professional book editor to give you an objective manuscript critique and valuable advice on how to improve your book.

9. Create a book launch plan

According to book publicity experts, in a market that is glutted with books, one needs to know how to plan ahead. Are you releasing around a holiday or anniversary?

Could you take advantage of any upcoming event or holiday for your book launch? Create a book launch plan to release your masterpiece.

Make sure you send out Advance Reader Copies (ARC) – free, promotional copies of your book – to bloggers and book reviewers so they can post reviews of your book on their blogs or review websites.

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10. Promote your book like a business

Your book is your product and you must approach your book-publishing venture as you would any other business. If you want to write a bestseller, you need to build an author brand.

That means getting your own website built on your author domain and building a large list of readers who love your books and will eagerly buy them.

But building an author platform takes time and effort. So plan out what you are going to do yourself and what you are going to hire others to do.

Don’t try to do everything yourself and don’t think about book marketing, sales, and promotion after you’ve printed your book. Get expert help on the cover, the content, and the page design before you finish writing.

Hire a website designer and a professional book cover designer who can design stunning, high-quality book covers in your genre so your book will stand out in stores and online marketplaces.

The look and feel and the copywriting on the cover are the most critical components that influence book sales, so it makes sense to outsource these to a professional.

You also need to learn how to promote your book using advertising as most books will not sell more than a few hundred copies without an ad campaign.

As an author, you must learn the basics of using Amazon ads for authors so you can increase your book sales. Of course, Amazon book advertising is not a magic bullet for sales if you don’t know how to get impressions and sales.

Here’s wishing you great success with your book launch and your goal of becoming a bestselling writer!

book publishing

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