Learn about the SEO benefits of WordPress, the advantages of WordPress websites, and the benefits of using WordPress for website development.
Search Engine Optimization (SEO) is a set of measures you can take to boost the rankings of your blog in the search engine results pages (SERPS). WordPress is one of the best CMS (content management systems) you can use if SEO is important to you.
If you want to make money blogging, you need to build a good amount of traffic which will result in conversions and sales. SEO specialists spend time optimizing every page of their websites and blogs to help them get more traffic from search engines.
In 2022, WordPress is used by 43% of all websites, and 64.2% of those with an identifiable CMS. The primary benefit of WordPress CMS is that it is built for SEO-friendliness.
With WordPress SEO optimization, you can easily create an SEO-friendly website that will boost rankings and increase user engagement.
- 7 WordPress Advantages & SEO Benefits
- 1. Design an SEO-friendly WordPress website without coding
- 2. Optimize your website with WordPress SEO plugins
- 3. Easily create SEO-friendly and customizable permalinks
- 4. Use RSS feeds to build your mailing list
- 5. Easily optimize images and metatags
- 6. Easily implement Google Analytics
- 7. Get excellent technical support
- Should I also blog on Medium & WordPress.com?
- More blogging tips & tutorials
7 WordPress Advantages & SEO Benefits
In this article on the SEO benefits of WordPress, you’ll learn all about the WordPress features and benefits that make it the best CMS to build an SEO-friendly website and blog.
Knowing these WordPress advantages will help you understand the benefits of having a WordPress website and see why WordPress is the best choice for your blogging platform.
1. Design an SEO-friendly WordPress website without coding
One of the biggest SEO benefits of using WordPress is the ease of changing your WordPress theme and design and making it SEO-friendly without knowing how to code.
No more will you have to deal with any troublesome issues you might face with your website designer. With WordPress, even non-technical users like writers, photographers, video producers, business owners, and podcasters can easily make changes to their websites.
When building a blog, you may want to change its theme to match the type of content published or update your theme once it gets outdated. For instance, if you decided to create a website about flowers, a flowery theme may be the best way to showcase your content.
One of the most important benefits of using WordPress for website development is that it is open source and has clean code, unlike many less powerful content management systems. It is also free, convenient to use, and meets all standards of web development and SEO.
It also has an incredible number of high-quality, free, and commercial themes and plugins to help you create your website. This gives you the freedom to choose from unlimited themes and plugins to make your blogging experience enjoyable and easily customizable.
Choosing a professional WordPress theme with full features and tools at the outset is extremely important. As there are many responsive WordPress themes you can install for free to make your website mobile-friendly, you won’t have to worry about optimizing for multiple devices.
2. Optimize your website with WordPress SEO plugins
WordPress SEO plugins are one of the most powerful ways to optimize your WordPress website and extend its functionality. The WordPress database has millions of powerful and free plugins that can add advanced functionalities, including fully-fledged e-commerce stores, to your website.
You can install the best SEO plugins, like the Rankmath WordPress SEO Plugin, which makes it easy for anyone to optimize their content with built-in suggestions based on widely-accepted best practices and even offers advanced features such as AI content tools.
Your SEO plugin will also create an XML Sitemap file that lists all the pages and posts on your WordPress website to allow search engines to rapidly find all the content on your site. The presence of an XML sitemap is not a ranking factor, but it helps search engines quickly locate pages on a website.
Permalinks or permanent links are the final URLs associated with your blog’s posts and pages. It is important that such links display the keywords used to optimize a particular page or post.
WordPress allows you to make SEO-friendly URLs or permalinks that contain the keywords taken from the headline or that you can edit to anything you want.
Including keywords in the URL is important to help your website rank and is extremely easy to do with WordPress. Google will find these keywords in your URL and will likely rank your post for those keywords.
4. Use RSS feeds to build your mailing list
WordPress is a very powerful SEO tool because it has a built-in RSS feed. RSS stands for Really Simple Syndication. It helps improve SEO by sending your content to a feed directory with a link coming back to your website.
RSS Feeds also allow your readers to subscribe to your feed so they can receive updates to your blog. WordPress has a built-in pinging system, which notifies major indexes automatically whenever you post new content on the site.
This means it alerts different services when your blog has been updated. Pinging is very valuable to speed up the indexing process and help your website get ranked in the search engines.
You can also install the free Jetpack plugin and use the in-built subscription form widget to capture subscribers and update them whenever you make a new post on your blog.
Jetpack benefits also include the powerful Jetpack CRM for WordPress, which is free, easy to use, and has all the tools you need to grow your business online.
Optimizing images and tags on your site is important for SEO. Search engine ranking and site loading speed are correlated, so you need to make sure that all your images are optimized for fast loading.
Uploading large, non-optimized images for the web can slow down your website significantly. You can use WordPress image compression plugins like Smush or WebP plugins that compress the image without losing quality, so you can save disk space and boost the loading time of your page.
6. Easily implement Google Analytics
You cannot measure SEO results without using Google Analytics. It gives bloggers and website owners in-depth information about the traffic and users on their websites. The WordPress CMS makes it easy to add the code from Google Analytics to your website using a plugin.
You can build an SEO strategy based on data from the Google Search Console, as it provides a lot of information about how Google sees your website. It includes page blocking, broken links, and keyword positions, tells you how users find your site, and provides information about user experience.
The WordPress Site Kit plugin by Google will help you access data from Google Analytics and Search Console right from your WordPress dashboard.
7. Get excellent technical support
In addition to all these SEO benefits of using WordPress, there is excellent WordPress technical support available for those who need it. This is particularly important for newbies who do not have any prior experience in blogging.
You’ll find some essential WordPress SEO tips in these step-by-step online WordPress tutorials for beginners to guide you as you set up your blog. Even for experienced bloggers, there are always new WordPress updates and plugins in the works to make the WordPress experience even better.
If you’re new to SEO, this WordPress SEO Checklist will provide a series of standard operating procedures (SOPs) for you to follow, along with a roadmap to every important SEO action you need to take to optimize your website and get more organic traffic.
These SEO benefits of WordPress will give you the opportunity to create an SEO-friendly website that truly reflects your vision. This may be one of the biggest WordPress advantages of all.
Should I also blog on Medium & WordPress.com?
A lot of people ask the question, should I publish a blog on WordPress.com or Medium or self-hosted WordPress? So, should you start a blog free on Medium? As Rand Fishkin says in the Whiteboard Friday episode below, it’s not that simple.
He recommends using hosted blog platforms, like LinkedIn and Medium, as a channel for repurposed content or guest posts, and for informative content earlier up in the sales funnel, rather than for content that ranks for your “money” keywords.
He discusses the disadvantages and advantages of self-hosted WordPress blogs versus hosted blog sites like Blogspot, Medium, and WordPress.com.
One of the benefits of publishing on Medium, Blogspot, and WordPress.com is that they offer the benefits of a ready-made community of potential followers who will engage with your content.
These free blog sites also offer a high domain authority as an added SEO benefit. In addition, publishing on a free blog site also benefits your own domain in terms of building links back to it from these high-authority websites.
In fact, ever since I started building links to my own domains from repurposed content on WordPress.com, my traffic from the WordPress Android app has skyrocketed, so I would highly recommend this as a good way to build links and traffic to your own blogs.
There are many reasons why I do not recommend using a free blog as your primary content publishing and distribution channel, including the fact that it implies you’re not a serious blogger and makes your blog less link-worthy.
Also, hosted blog sites can delete your blog anytime and all your efforts will go to waste, as a result. Yes, it’s been known to happen! That’s why having a self-hosted WordPress blog with professional WordPress hosting is essential to your online branding strategy.
It will help you create a website that you own and have control over and where you can publish any content and links you want, which is the first step to building your personal branding platform.
Some famous bloggers like Jon Morrow do recommend Medium as one way to start a blog, especially if you’re a new blogger who needs to test out your content and see if it gets any love from readers.
But if you hope to start earning money from blogging, there’s no platform that will help your blog earn trust better than a self-hosted WordPress blog.
Many advertisers have even launched dedicated plugins for WordPress blogs, making it a lot easier for you to monetize your blog.
Using WordPress in conjunction with a well-designed, responsive theme and the Rankmath WordPress SEO Plugin will help you create a blog that provides search engines with all the information they need to properly index your content.
This WordPress tutorial step-by-step online course will help you learn how to build a blog and a personal brand platform, so you can get better rankings and increased traffic from search engines to grow your business and brand online.
Whether you use a blog for business or personal reasons you can’t escape the fact that WordPress truly is the best blogging platform.
There may be numerous blogging platforms that get the job done, but none can be equated to the experience you get with a self-hosted WordPress blog.
More blogging tips & tutorials
- How To Learn Blogging Guide And Blogging Tutorial
- How Do Famous Bloggers Make Money Blogging In 2022?
- SEO For Bloggers: 21 SEO Tips For Bloggers
- 7 Essential, Must-Have WordPress Plugins For Bloggers
- Best SEO Content Writing Tools To Write SEO-Friendly Articles
- How to Outsource SEO Services to an SEO Specialist
- Make Money Blogging: How To Increase Your Blogging Earnings
- 5 Legal Considerations For Bloggers: Create Your Blog’s Legal Pages
- WordPress Ecommerce: Using WooCommerce To Build Online Stores (Almost) Free
© 2022, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.