Compelling content. Epic content. Great content. Learn what makes good content and how to create compelling content that will cut through the clutter.
According to AOL/Nielsen, 27 million pieces of content are shared each day. With such a glut of online content creation and sharing, how do you get your content to stand out from the clutter?
What Is Compelling Content?
But what is compelling content and what makes great content? As this article on how to create epic content says:
Epic content is content that makes people stop whatever they’re doing to read, share, and link to it. It’s the type of content you shout about. It’s insanely useful, inspiring, beautifully written, and highly engaging. It’s the sweet spot between content marketing and brand utility.
How To Create Compelling Content
Creating great content is a skill that every blogger must learn. But creating compelling content requires an understanding of what makes good content and how to write compelling content.
Here are 5 tips to help you create compelling content that will stand out online.
1. Quality over quantity
What this essentially means is that you need to make every piece of your content count. Quality over quantity is the key to this.
Even if you publish only one blog post a week or post your own commentary about someone else’s post, make it a great one.
Some examples of bloggers that create compelling content are Neil Patel and Brian Dean. They write the kind of content that is insightful, creates depth and makes people question their own assumptions.
Brian Dean’s Skyscraper Technique is a brilliant example of creating content that is the best in the category.
Even if your content is not unique and is curated from someone else’s articles, it can still make a dent in the content universe.
This is the model that websites like The Huffington Post and Business Insider follow and their content is definitely some of the most shared online.
You have more chance of creating viral content if you tell a story, trigger people’s emotions, make them laugh or appeal to the goodness in people.
2. Build online communities
Creating great content is only one part of the journey of epic content marketing. If you want your content to get the traction it deserves, you must also ensure it gets an audience that appreciates it.
That your blog is the hub of your social media presence has almost become a cliché. But not everyone gets the fact that “social networks are not the holy grail of customer acquisition, retention and loyalty. Online communities are.”
Starting a blog is one of the best ways to grow and nurture a loyal community of readers and customers that love your information and your brand.
The best communities are built around the engaging content that they publish, and their posts often go viral, even if they are not always original content.
3. Repurpose your content
Visual content is becoming essential as social networks like Instagram and Pinterest become more popular with certain niches. Repurpose your blog post into a video and post it on YouTube, Instagram and other channels.
Also, post your videos on your blog and share them with your social networks to give your content more traction and help it stand out from the clutter of text-based content.
Certain kinds of content can also be repurposed into PDFs or slideshows, allowing them to be shared on sites like Slideshare, Authorstream and other document sharing sites.
4. Post stunning visuals
Visual content can help you cut through the clutter of content online. A study by ROI Research found that 44% of respondents are more likely to engage with brands if they post pictures than any other media.
It is so easy to use a tool like Canva to create attractive quotes taken from excerpts of your blog posts using sites like Quozio, Quotescover and BeHappy.me.
Or you can purchase attractive stock photos cheaply and create your own custom graphics. You might even want to consider creating an infographic from your post, which gives it greater potential to go viral.
5. Syndicate your content
Even the best content creation efforts will amount to nothing if you don’t promote your content. One of the blog promotion tips I endorse is syndicating your content.
Your content will get noticed and shared more if you join a number of expert communities online and syndicate your content on them.
Quora, ThriveGlobal, and Business2Community are just a few of the authoritative sites that invite you to create compelling content and share your expertise as a blog on their site.
Considering that their updates go out to millions of readers, your content is bound to get noticed a lot more if you syndicate it on these sites and leverage their massive reader base to get more traction for your content.
As the growth and sharing of content become even more prolific in the future, I hope that your business will benefit from these suggestions to create great, epic, compelling content and help your content stand out from the clutter.
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