You’ve probably been there a hundred times. You work on an awesome and holistic piece of content, you put your heart and soul into it.
And at the time you publish it, you get …
No shares, no comments, no rankings. Yes, quite frustrating. But the truth is: no matter how great your content is, it still needs links and promotion.
This is why having a blog outreach strategy is crucial when it comes to SEO. Sharing your blog content with the right audience can significantly boost your site’s visibility.
Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most of it.
Ready? Let’s get started!
Rule #1 –
Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.
But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.
In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.
1. Using the wrong code in your Pins
I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).
Social media is obviously a viable digital marketing strategy for B2C businesses, where engagement to customers can easily convert to lead and real sales. However, the same thing cannot be said to B2B businesses.
Even to this day, a lot of B2B businesses are still sceptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.
Yet, just because the benefits are hard to see, doesn’t mean they are not there. In this article, we will discuss the steps to create a winning social media strategy for B2B companies, as well as the benefits.
Social Media Marketing B2B VS B2C: Three Major Differences
Let us begin by discussing the significant differences between social media marketing for B2B and B2C.
What happens when your clickbaity headline is better than the content within the article?
The answer: there are a few possibilities, and most of them don’t bode well for your website.
I say “most” of them because there are hundreds of websites that are thriving because of clickbait titles. That is, readers know it’s clickbait, and yet they click anyway!
Chances are, you’ve probably been sucked into a few of these sites yourself, especially if you spend any amount of time on social media.
However, just because an irresistible, clickbaity title satisfies someone else’s goals doesn’t mean you can expect the same results, especially if you’re trying to build value and credibility in your writing.
Here’s what happens when your content doesn’t live up to the hype of your headline:
Clickbait disappoints your readers
Though the title of this article assumed the style of a clickbait headline,
With Google completely dominating the web search industry with a massive 78% market share, more and more SEO experts have been solely directing their efforts to rank their site only on Google.
But with Google not taking any signs of shady SEO techniques lightly, the SEO game has become more challenging than ever.
However, we will help you find out how you can discover some great link building techniques that are reasonably safe yet highly effective, using advanced search operators that not many know about.
With that said, let’s just cut to the chase now.
Finding Different Types of Link Building Opportunities
Guest Posting Opportunities:
Guest posts are still believed to be a considerably safe way of getting high-quality links.
However, finding sites that accept guest posts in your niche can be quite a hassle – not if you know how to go about searching for them the right way,
Visual content is gaining a lot of traction in the online world. More businesses are trying to come up with innovative ways through which they can market their products and services.
One such marketing content form that has become quite popular in recent years is the Infographic.
Infographics are more fun and effective than long text-based blogs, and present you with a visual medium through which you can display information to attract your target audience.
Additionally, a well-researched and beautiful infographic can have a great impact on your site’s social media marketing strategy.
If you want to improve your brand visibility and get traffic from different sources, creating an infographic for your business is a great strategy.
Apart from increasing user engagement, creating a viral infographic also offers other benefits,
This is not a new blog. This is a domain I’ve owned since 2004.
But because I did not incorporate it as a business till 2014, I kind of neglected it and didn’t give it a lot of attention till July 2015. I was busy with client work and had got complacent about my own blog.
In Jan 2015, these are what my traffic stats looked like.
What changed for me around June or July 2015, was that I discovered Brian Dean’s blog on the Skyscraper Technique.
I felt ashamed.
In 2003, I was someone who was pretty good at SEO and content, and had even written a book on it.
Of course, SEO back in 2003 was a very different beast. It was much easier to game Google.