Warble Alert Setup

If you’re like me, you’d like to know how to track shares and mentions of your blog posts online using free or low-cost tools.

One of the most frustating things that bloggers face is tracking where and by whom your blog post has been shared or linked to across the web.

Do you want to learn how to use social media monitoring tools that will help you monitor social media mentions and backlinks to your blog posts?

In this article, I list 6 social media monitoring tips to track mentions of your blog posts online.

Read the complete post here: 6 Social Media Monitoring Tips To Track Blog Post Mentions

OptinMonster Popup

Are you a blogger who wants to grow blog subscribers on your WordPress blog?

If you’ve just started growing your subscriber base, here are a few tips you need to read before you start.

When you set up a system to manage blog subscribers, you need to decide if you want to go with a free or a paid subscription management system.

Here are some options to consider even before you start growing a subscriber base.

Read the rest of this post: How To Manage And Grow Blog Subscribers On WordPress

 

Influencer Marketing

There’s a new buzz word online and it’s called “influencer marketing.” What is influencer marketing and how can it help you?

It’s essentially the idea of building a relationship with an influential person (who has a much larger network than you do) with the ultimate aim of getting them to promote your products or services to their vast network.

I say ultimate aim, because that should not be the true aim of anyone building a relationship. Sure, we build relationships with all sorts of people, for all sorts of purposes. But the best kind of relationships are the ones that are forged over shared interests and goals.

Influencer marketing is a little bit like dating (minus the personal stuff), with the intent of building a long-term partnership with someone that you benefit from knowing.

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How And Why To Add Rich Snippets To Your WordPress Blog

Adding Rich Snippets to your posts and pages is more important than ever, with Google hinting it may decide to use structured data in its ranking algorithm some day.

Not surprisingly, Neil Patel posted a great blog post about implementing structured data (schema markup or Rich Snippets) in your website or blog. If you want to understand this from the SEO point of view, his post is a must-read.

In this article, I simplify Rich Snippets so that you can understand how and why you need to add them to your WordPress blog.

What Are Rich Snippets?

Rich Snippets are a way of delivering information (microdata) to search engines that tells them more about your content. It gives them the information they need to display data such as star ratings, author information and more,

Journalism

“Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz.

Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping journalism on current topics or well researched and evidenced content” because it attracts more referring domain links.

Blog Content Creation And Promotion

This article and infographic are based on a talk I gave at WordCamp Pune 2015.

Are you a blogger who’s been trying to build her blog audience and failing miserably to do so? If you’ve been wondering why your blogging efforts are not getting the results they used to get even a year ago, this post is for you.

In this post, I explore blog content creation and promotion trends in 2015 and beyond. Read on to see what the future holds for bloggers, content marketers and businesses that blog.

The Glut Of Online Content

In the early days of the web, it was very simple to get content ranked for specific keywords in Google and Yahoo, because there was not a great deal of content online.

With so little competition,

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A while ago, I wrote a post on the “7 Qualities Of Incredibly Viral Content” in which I outlined seven qualities that I noticed in content that goes viral.

This was before I happened to start reading a book called Contagious: Why Things Catch On by Jonah Berger and realized that he talked about much the same thing in his book. If you really want to get a handle on creating viral content, go read this book.

Every social media marketer and content creator wants to know the secret to creating viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book, there is no “secret” to creating viral content. The clues are all there, if you know where to look.

Besides, creating content is only part of the puzzle. It’s no use creating an awesome blog post or video if you don’t promote it and give it the exposure it needs, so it gets seen by the right people (read, influencers).

As the infographic from Crazy Egg below shows, content promotion is as important (if not more) than content creation. In fact, bloggers like Derek Halpern recommend that you spend 20% of your time creating content and 80% promoting it.

LinkedIn Publishing Dashboard

Have you wondered how to get your article seen on LinkedIn Pulse?

Would you like to grow your follower base on LinkedIn?

In this article I discuss what I learned about LinkedIn Publishing while growing my LinkedIn followers to over 10,000.

This is not a unique or special achievement. There are many people, like Dustin McKissen and Gregory Ciotti, who have more followers and much more engagement on their posts. But these are the lessons I have learned personally and they may or may not be the same as other people’s experiences.

When LinkedIn enabled long-form publishing on its own site, it offered us another way to reach out to people on its network. Your long-form posts on LinkedIn can help you:

  • Become known for your expertise
  • Build new connections
  • Start conversations in groups
  • Build a base of followers (separate from your contacts)
  • Syndicate your blog content

With multi-channel publishing and content syndication becoming important content marketing strategies for the future,

social engagement

What is social media engagement and how can you increase it?

Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from their target audience.

It may come in the form of likes, shares, comments, tags, retweets, replies, mentions, follows, favourites, repins, clicks, upvotes, +1s, views, listens, or any number of forms that haven’t been invented yet.

But what engagement represents is a two-way dialogue between brands and customers. One of the reasons it matters so much is because it plays a crucial role in the calculation of Facebook’s Edgerank algorithm, and ultimately determines what percentage of your audience is viewing your content.

If you’re sharing content on social media networks,

Blog Marketing Tips: Join A Community To Promote Your Blog

Join A Community To Promote Your Blog

One way of building links to your blog is by reaching out to other bloggers who write about the same topics and requesting them to link to you. Joining a blog community is a good start to your blogger outreach program.

If you join a blogging community, you will find that users just like you have created communities for people with common interests.

There are blog communities for just about any subject, and if you find that there isn’t a community for the subject, you can create one. These communities are an ideal place to promote your blog.

Social Media Data You Can Use To Transform Your Business Now

Social Media Data You Can Use To Transform Your Business Now

Data, data, data. There’s so much of it around nowadays. There’s data on every aspect of online life. Except perhaps, whether Jon Snow will return in Season 6 of Game of Thrones. So, almost everything.

But just what does this data mean to you, and how can you use it to boost your business? In this article, I will show you how to take some of the social media data out there, and use it to transform your business, starting now.

Here are some social media facts that caught my eye.

7 Steps To Leverage Your Content And Boost Website Traffic

leverage content boost traffic

So now you’ve got your website up and running and you need to move the needle on those traffic stats. What steps can you follow to make sure you start getting traffic and ensure it increases in a consistent manner?

If you’ve followed these best practices to give your new business website a head start, you will have understood how important it is to consistently publish new content on your website. Here are seven steps to leverage your content to bring in new website visitors.

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Have you ever asked yourself how you can get more visits for old, evergreen content posted on your blog? I have! I mean, who has the time to dig deep into their blog archives all the time, to repost old articles and give them a new life on social media?

I knew that someone else had surely asked themselves the same question at some point and come up with a solution for it, hopefully using a WordPress plugin. This is true for mostly anything you can think of doing on your blog – someone has thought of it before and created a WordPress plugin for it.

So, I did some digging and found this awesome plugin called Revive Old Post (Formerly Tweet Old Post). It comes in both, a free and pro version, and allows you “to share about your old posts on Twitter, Facebook, Linkedin to get more hits for them and keep them alive.”

From the title of this article, I bet you thought that you wouldn’t have to lift a finger to do this, right? Well, you’ll see why that’s mostly true, because all you really have to do is to install and setup the plugin and it’ll do what it says, without you having to lift a finger afterward.

So here are the steps you need to follow to revive your old posts.

Guide to Using Social Media Images

Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts.

I mean, social media updates happen in real time. Who on earth can remember what dimensions each image should be so it shows up well on Facebook, Twitter, LinkedIn, Google+ etc? Especially when you’re often choosing images for your blog from a stock image site?

So I thought I would come up with some guidelines to ensure that your image gets displayed in the best way possible, no matter which social media channel you post it from.