Regardless of what type of business you have, you should have a blog. You might not think you are much of a writer or that you need to be blogging, but there are many advantages to having one.
A business blog is important because it allows you to communicate with your customers. It’s not difficult to do, even if you have never blogged before.
Here are five reasons why your business should have a blog.
1. It allows you to make a more personal connection.
Social media sites like Facebook serve a similar function. A blog gives you the opportunity to connect with customers in a more personal and friendly way.
Your company website is one that doesn’t usually change and just provides readers with information about your business. However, a blog is updated regularly, and it allows customers to participate.
Customers can post comments of their own and communicate with you. A blog makes your business more personable and friendly. That is the primary purpose of posting on it regularly. Be sure to reply to every comment that you read.
2. You can establish yourself as an expert and earn people’s trust.
A huge advantage you will have by blogging is that you will be showing that you are an expert in your business, and you will build credibility and trust with others.
You will be writing about things you are very knowledgeable about. As an example, if your business is a car dealership, write about questions that people frequently ask.
If you own a cleaning business, give advice about cleaning that will make things easier for people. Offering some tips, or answering commonly asked questions will let people know you care about excellent customer service, and this will make you trustworthy to them.
3. It is cost-effective marketing.
Having a blog is one of the most effective ways to market your business. Most advertising methods can be quite expensive.
In addition, ads placed on other websites, or other types of paid advertising just don’t produce the same results as having your own blog. Over time, you can assess your target market by the comments that they leave.
4. Searchers will find it easier to locate your site in the search engines.
This will occur by adding your blog to your static website. The reason it helps the search engines is because a blog has content that is updated regularly, and this is what Google and other sites favor.
If you update your blog weekly, you will start getting more visitors from the search engines. It will be particularly helpful by choosing the right keywords so searchers can find them. Blogging two or three times a week will give you even more visitors.
5. Promote your products and services with your blog.
A blog is very useful for letting people know about sales you may be having, new inventory that has just arrived and much more. It is easy to add a feed to sites like Facebook, so every time you blog it will appear there as well, which saves time and gives you even more exposure.
If the thought of writing scares you, there is no reason to worry. An effective blog simply focuses on what a customer wants, needs, or may have questions about.
Write your posts as though you were having a conversation with them. Think of something related to your business that would be of interest to others and share your knowledge about it. Your goal is to have a blog that is interesting and engaging.