Are you an introvert who doesn’t enjoy being in the limelight but understands the benefits of video marketing? Would you like to add the power of video marketing to your online marketing plan?
For an introvert or a shy person, one of the most fearful parts of creating marketing videos for business is the idea that you must be in the video showing your face.
Most of our fears of appearing on video stem from the hateful and negative comments we read on social media, and having trolls comment on our appearance, accent, or anything else is especially distressing.
But the truth is, you don’t even have to appear on video in person in order to be an effective video marketer. Think of some of the viral videos you’ve shared – cat videos, images turned into a video, cooking demonstrations – not a face to be seen, more than likely.
- 10 Video Creation Ideas For Introverts
- Video Creation Tips For Introverts
10 Video Creation Ideas For Introverts
Want to create videos without appearing in them? In this article, you’ll get 10 video creation ideas for introverts to help you make amazing videos for business.
None of these video marketing tips requires you to have your face live on camera, yet they can work very well to boost your business objectives.
1. Hire a Spokesperson Or Narrator
You can find spokespeople who will use their face in the video instead of yours if you feel the need for a person to be in the video. Check out a few gigs on Fiverr to find someone who can be a spokesperson for you. It’s a lot less expensive than you may think.
The only issue with this is that you will need to write a full script that sounds natural and that may take some work, but the models will often work with you on this to help make it work.
In the same way that you get a spokesperson, you can also hire a narrator or voice-over artist on Fiverr or VoiceBunny who will read your script. Then you can plug them into the areas of the video that you want them to appear on.
2. Record Your Slides With Your Own Voice
You can also do the narration yourself by doing a voice-over with your own voice. No one can see you; you only need to do the talking about the topic yourself.
This is far easier because you don’t need to (and shouldn’t) write out a complete script so that you sound natural. Here’s one of the first videos I created for my business using just a PPT and my own voice.
3. Make Explainer Videos
A great way to make an effective video without being in it is to use software or services that help you make an explainer video. These are videos that explain something to your audience in a short and simple way.
See how The Story Of Stuff Project uses explainer videos to help expose the dangers of water privatization and highlights innovative solutions that keep water management in public hands.
4. Tell a Story
When you want to make a video without being in it, focus more on the story. You’ll need to write the story, and then perfect it so that it flows well. You can include images, animations, stock video and audio, and/or text in your story.
It’s easy to learn how to make a video with photos and music when you use online video creation software like Animoto or Wave to put it together. Chipotle has a great example from a few years ago that you can check out for some storytelling inspiration.
5. Use Photos & Video Clips
When you’re not going to appear in the video to distract your viewers from your message, the visuals become more important. You’d be amazed at the ways you can combine stock video and images to tell a story and get viewers.
It doesn’t matter if it’s your old blog posts or private label rights content that you have bought. You can buy an amazing stock video from a reputable company like Pond5 or use PLR content for your first videos.
There are even free, open-source video editing software such as DaVinci Resolve, which is the standard for high-end post-production and finishing for Hollywood feature films, television shows, and commercials.
In the Fade To Black course, you’ll learn the skills and methods required to create exceptional, profitable video content for the rest of your professional careers, without having to ever rely on software.
6. Add Animation
A great way to make your videos more interesting is to add animation to them. You can hire someone on Fiverr to do it for you or learn how to make animated videos yourself.
You may be shocked at how easy it is when you use online video editing software and services like Animoto and Wave. To make your videos more interesting, consider adding floating text captions and text boxes that further cement the point you’re trying to make in the video.
See how Mike Koenig used text creatively to make a video of Earl Nightingale’s classic, The Strangest Secret. One thing you do want to be careful of, though, is too much text if you plan to use the video in a Facebook advertisement.
This technique is best used for creating tutorials or demo videos, and it’s true that it can be boring to watch someone’s screen.
8. Ask Your Audience to Submit Videos
Another way to create a video for marketing without ever having to do any of the work at all is to host a contest and get your audience to create videos for you. You can send a notice to your customers and ask them to submit a video to win a prize.
Whoever gets the most likes gets the prize, but have them sign a release so that you can use the video or clips of the video in your marketing and other areas of your business.
9. Convert Your Podcast Into Video
If you don’t mind recording audio podcasts, you can easily convert these into videos using a podcast hosting service like Libsyn.
This podcasting host will convert your podcast into video and automatically share it to a number of sites like YouTube and Facebook and Apple Podcasts.
Check out one of my podcasts uploaded directly to my YouTube page from my Libsyn channel.
10. Interview A Guest
As an introvert, I hate being the centre of attention, and that’s why it took me a while to start recording videos with my face in them.
However, I don’t mind appearing on video, for a little while, when I’m not the focus of attention, such as when I’m interviewing a guest on my Creating Brand YOU Podcast.
Here’s an interview I did with Kate Putnam, the psychology-driven personal brand strategist.
When the focus is on someone else and we have a powerful message to convey, it’s easy to overcome our inhibitions and work on getting it out.
Video Creation Tips For Introverts
It’s amazing how many ways you can create effective marketing videos without ever appearing in the video. After all, the video isn’t about you – it’s about your audience, their problems, and your solutions.
What better way to demonstrate that than to stay off your videos and focus on the message instead? Here’s how to make it super-simple to get started making marketing videos even if you’re shy and introverted.
- Get to know your audience
Take the time to survey and interview your audience, identify their pain points. If you’ve already been creating content, such as blog posts, for them, look at your most popular and successful blog posts. That’s where you’ll want to start.
- Use those topics as ideas for your first videos
Even though you’ve already blogged about the topic, you can still make videos about it. In fact, repurposing written content into video format is the best way to get started.
Get started using a short blog post as your first video script, and before you know it you’ll have covered all the topics that are already popular, discovered some more, and built a large following.
Imagine if you start today and create just one video per week… by this time next year you’ll have 52 videos under your belt and a larger subscriber base.
You’ll also be more comfortable with video creation – whether you appear in the video or not. I hope these tips will help you use the power of video marketing to build your authority, brand and influence.