Uncover the reasons why new bloggers should focus on Pinterest search instead of Google SEO for accelerated blog growth and increased traffic.
For new bloggers, the arduous journey of optimizing for Google’s ever-changing algorithms can be daunting, with no guaranteed success. Google’s SEO landscape is highly competitive and often favors established websites.
However, an alternative source of organic traffic that new bloggers should consider is Pinterest search traffic. This platform has gained significant traction in recent years and offers bloggers a faster and more predictable route to success.
Unlike Google, where it can take several months or even years to rank for competitive keywords, Pinterest marketing can generate traffic to your blog in a matter of days or weeks, providing quick feedback and motivation for those just starting their blogging journey.
- 7 Reasons to Focus on Pinterest Search Traffic
- Best Pinterest Blogger’s Courses to Gain the Pinterest Advantage
- Pinterest Bloggers Articles
7 Reasons to Focus on Pinterest Search Traffic
In this article, we’ll explore why new bloggers should consider focusing on Pinterest search traffic over Google SEO.
#1. The need for speed
One of the most compelling reasons for new bloggers to shift their focus to Pinterest search is the incredible speed at which they can achieve visible results. The beauty of Pinterest lies in its ability to generate blog traffic in a matter of days or weeks.
While Google’s search engine optimization (SEO) landscape can be a long and arduous journey, often taking several months or even years to rank for competitive keywords, Pinterest search offers a more immediate solution.
On Pinterest, content is presented in the form of visually appealing pins. When you create and share these pins, they have the potential to go viral rapidly, leading to a significant surge in blog visitors.
This swift feedback loop is highly motivating for new bloggers who are seeking instant validation for their efforts. It not only boosts your confidence but also keeps you engaged and motivated to continue producing high-quality content.
Pinterest’s ability to deliver quicker results makes it an attractive option for new bloggers. It allows them to witness the fruits of their labor sooner and build momentum in their blogging journey.
This can be a game-changer for those who are looking to make an impact in the blogosphere without enduring the long waiting period often associated with Google SEO.
#2. The visual allure of Pinterest
In the dynamic world of blogging, grabbing your audience’s attention is paramount. Pinterest stands out as a visual platform where content is predominantly conveyed through visually striking pins, visual appeal reigns supreme, and the adage “a picture is worth a thousand words” truly comes to life.
Pinterest’s allure lies in its visual prowess. Instead of getting bogged down in the intricacies of Google’s SEO, bloggers on Pinterest can focus on crafting visually stunning content that resonates with their audience. Think of it as a playground for your creativity.
With Pinterest’s emphasis on aesthetics, you can connect with your audience on a deeper level, allowing your content to speak to their hearts. Every pin you create and share is an opportunity to create a work of art and attract saves, repins, and clicks.
The visual appeal of your Pinterest images and Pinterest videos is a key determinant of success. Pins bearing eye-catching images and graphics hold the power to captivate and inspire. Stunning, pinnable images have a much higher likelihood of gaining traction and going viral on Pinterest.
This unique characteristic of Pinterest search offers a significant advantage for new bloggers. It means that you can focus on creating visually appealing and engaging content that resonates with your target audience.
Unlike Google, where you might find yourself immersed in the complexities of technical SEO and exhaustive keyword research, Pinterest allows you to emphasize the creation of visually appealing content that can capture the attention of users and prompt them to explore your blog.
Pinterest provides the canvas, and you’re the artist. It’s a place where your imagination knows no bounds, and your audience is waiting for your visual masterpiece.
To successfully sell on Pinterest or build blog traffic, it’s crucial to create eye-catching product pins that not only capture users’ attention but also convey the value and uniqueness of your information.
This creative and image-centric approach not only simplifies the content creation process but also makes it more enjoyable, allowing bloggers to showcase their expertise and creativity, and engage with their audience in a more visually compelling manner.
So, while Google might demand an encyclopedic knowledge of SEO and keyword research, Pinterest offers a more engaging route. By prioritizing visual appeal, you can let your creative juices flow freely, making your content stand out in a crowd of plain text.
In the realm of Pinterest search, it’s not just about what you say; it’s about how you say it visually. Say goodbye to the SEO grind and hello to a world of endless creative possibilities.
#3. The evergreen magic of Pinterest
When it comes to content creation, longevity is a rare and coveted trait. That’s where Pinterest search, the unsung hero of the digital landscape, truly shines.
The longevity of pins on Pinterest search can vary widely depending on factors like the quality of the content, niche, and how effectively it resonates with the audience.
However, it’s widely recognized that well-crafted Pinterest pins can continue to drive traffic for months or even years due to their shareable nature and the platform’s unique algorithms.
According to Piqora’s 2022 research on Pinterest online shopping trends, approximately 50 percent of product orders stemming from a Pinterest pin occur a substantial 2.5 months after the initial pinning.
This significantly surpasses the mere 30-minute half-life of a Facebook post and the three-week window for product orders from brand YouTube videos.
While Google’s search engine rankings can be as fickle as the weather due to frequent algorithm changes or intense competition, pins on Pinterest search have the have the ability to sustain and drive traffic for extended periods often spanning months or even years.
These pins are like the Energizer Bunnies of the digital world, tirelessly working to attract new visitors, day in and day out. What’s the secret sauce? It’s the shareability of pins.
Quality pins resonate with users and get repinned by others, keeping your content fresh and continuously relevant. It’s like a ripple effect, where your initial efforts continue to pay off, long after your pins first saw the light of day, essentially making your content evergreen.
As these pins are repinned and shared across the platform, they continually attract new visitors to your blog long after their initial publication.
This perpetual cycle of engagement and sharing is a significant benefit for new bloggers, as it provides a consistent stream of traffic and exposure without the need for constant content updates and SEO optimization, which can be the case with Google.
In contrast to the unpredictable world of Google’s search algorithms, where your ranking can fluctuate like a stock market ticker, Pinterest search provides a sense of stability and long-term visibility.
The result? A dependable stream of organic traffic that doesn’t require constant tweaking or worrying about the latest SEO trends. It allows bloggers to focus on creating high-quality, enduring content that maintains its value over time, ultimately contributing to sustained blog growth and success.
Say goodbye to the fleeting nature of Google rankings and embrace the lasting influence of Pinterest pins. It’s the place where your content can stand the test of time, offering a gift that keeps on giving.
#4. Pinterest’s user focus and user intent
In the fast-paced world of digital content, understanding user intent can make all the difference. While Google’s search results can sometimes feel like a digital labyrinth, Pinterest search is a breath of fresh air, where users come with a crystal-clear purpose.
These users are a unique breed – they’re on a mission actively seeking Pinterest inspiration, ideas, and solutions for various aspects of their lives. They’re not idly strolling through the digital aisles; they’re on a focused hunt.
This user mindset and intent-driven behavior is gold for new bloggers, creating an audience that is not only receptive but also actively engaged with the content they encounter.
Many entrepreneurs are finding success by leveraging Pinterest Business accounts to promote their products and services visually. Imagine creating content that’s a beacon for those in search of answers, ideas, or a spark of creativity. On Pinterest, you can do just that!
Pinterest’s online shopping experience provides users with a convenient way to discover and purchase products they love, turning inspiration into action with a seamless shopping journey right on the platform.
In contrast, Google users may not always have such well-defined intent when conducting their searches. The nature of Google’s search engine encompasses a wide array of topics, ranging from research and information-seeking to shopping and entertainment.
Google users can be a bit like window shoppers – they’re exploring the digital storefront without a clear roadmap. This lack of defined intent can be a maze for bloggers. It’s like trying to hit a moving target in the dark.
This lack of clear intent can make it more challenging for bloggers to predict what users are searching for and tailor their content accordingly. New bloggers, in particular, might struggle to capture the attention of users who are often sifting through vast and diverse search results.
But on Pinterest search, you’re not shooting in the dark; you’re guiding a spotlight. Your content can directly cater to the needs and desires of users who are actively seeking what you have to offer.
This alignment between content and intent is a game-changer for new bloggers. It’s like having a treasure map of your audience’s hearts and minds.
In a nutshell, Pinterest’s user-focused approach simplifies content creation and ensures your blog posts resonate with an audience actively seeking what you have to offer.
Pinterest is the digital platform where you don’t need to guess – you simply deliver what users are already seeking. So, for new bloggers, it’s not a wild goose chase; it’s a direct path to user engagement and success.
This alignment of intent and content is a significant advantage for new bloggers choosing to focus on Pinterest search over Google SEO.
#5. Pinterest’s expansive niche variety
Blogging isn’t one-size-fits-all, and that’s where Pinterest comes in as the ultimate playground for creators. Its diverse user base mirrors its versatile content landscape offering a level playing field for bloggers from various backgrounds.
Unlike Google, where competition in a specific niche can feel like fighting for the last lifeboat on a crowded ship, Pinterest welcomes bloggers from all walks of life.
The beauty of this diversity is that it provides endless opportunities for new bloggers. You’re not confined to a narrow lane or a single niche. On Pinterest search, you can explore your passions and extend your reach into a wide array of interests.
Whether you’re passionate about travel, fashion, food, personal development, or any niche under the digital sun, Pinterest is a platform where you can find your tribe and achieve blogging success.
Users on the platform come from all walks of life, with a wide range of interests. This diversity allows bloggers to tap into multiple niches and broaden their reach.
It’s not uncommon for bloggers to discover that their content resonates with users beyond their initial target audience, resulting in unexpected growth and engagement.
Your blog isn’t bound by a particular industry or subject matter. It’s a canvas waiting for your creative brushstroke, no matter what your niche may be. Your unique perspective and content can find a home on Pinterest, alongside bloggers from different backgrounds.
For new bloggers, this flexibility means they can explore their passions and interests without being confined to a specific niche. It allows for creative freedom and the opportunity to discover what resonates most with their audience.
In a world where adaptability and exploration are key, Pinterest empowers new bloggers to expand their horizons. It’s a place where you can chart your own course, free from the constraints that may be experienced in the Google search jungle.
The potential for growth and exposure on Pinterest search extends far beyond the constraints of Google’s competitive landscape, making it an attractive choice for new bloggers looking to establish themselves in the blogging world.
Say goodbye to the rigid confines of Google’s niche blogs and hello to the boundless possibilities of Pinterest search.
#6. Pinterest’s warm community embrace
Blogging isn’t just about crafting content; it’s also about connecting with others who share your passion. While Google might often feel like a solitary journey through the digital wilderness, Pinterest is a platform that fosters a sense of camaraderie and support among its users.
On Pinterest, it’s not just about you and your pins; it’s about the community you become a part of. New bloggers can dive into the world of group boards, collaborations, and niche-specific communities that embrace like-minded creators.
This community-oriented aspect is highly beneficial for new bloggers and sets Pinterest apart from Google. These collaborative spaces offer much more than a chance to share your work; they provide a supportive environment for growth and learning.
By sharing their insights, experiences, and best practices, creators join a collective wisdom that significantly reduces the learning curve and enriches the blogging journey.
Whether you’re into travel, food, fashion, or any niche, you can find a blogging community that understands your unique challenges and opportunities.
In a world where the digital landscape can sometimes feel cold and indifferent, Pinterest’s community-centric approach creates a warm and welcoming atmosphere.
It’s a place where you’re not just a blogger; you’re a part of something bigger, a network of like-minded individuals who are ready to share their knowledge and experience. Moreover, participation in niche-specific communities provides an additional layer of networking and learning opportunities.
These communities are populated by individuals who share a common interest or passion, creating an environment where new bloggers can gain exposure, establish connections, and learn from others who have already experienced the challenges and triumphs of blogging within their niche.
In this way, Pinterest’s community-focused approach contributes to the rapid growth and development of new bloggers by providing them with the resources, support, and networking opportunities needed to thrive in the competitive world of content creation.
So, for new bloggers, Pinterest isn’t just a platform; it’s a community. It’s a place where you’re not alone on your journey.
It’s a space to connect, learn, and grow with others who share your passion. Say goodbye to the solitary path and hello to a supportive network that can be instrumental in your blogging success.
#7. Go from blogger to Pinterest Pro
In addition to its many advantages for new bloggers, delving into Pinterest marketing can also open up exciting earning opportunities in the world of Pinterest virtual assistance.
As you become proficient in leveraging Pinterest search for blog growth, you’re equipping yourself with valuable skills that are in high demand.
Pinterest Virtual Assistants, or Pinterest VAs, are professionals who specialize in managing and optimizing Pinterest accounts for businesses and bloggers.
These experts help clients increase their online presence, drive traffic, and ultimately boost their revenue. By becoming well-versed in Pinterest marketing, new bloggers can explore new career avenues such as Pinterest VAs.
As a Pinterest VA, you can offer services such as pin creation, keyword optimization, managing group boards, scheduling pins, and analyzing performance metrics.
Many businesses and bloggers lack the time or expertise to manage their Pinterest accounts effectively, making the demand for Pinterest VAs substantial. This diversification of skills not only adds an extra dimension to your career but also opens up additional income streams.
It’s an opportunity to monetize your knowledge and experience, and it can be particularly beneficial during your blogging journey, as it provides a reliable source of income while you work on building and expanding your blog.
So, while focusing on Pinterest search for your blog’s growth, keep in mind that your expertise could be the key to unlocking a lucrative side hustle as a Pinterest VA.
It’s an avenue where your skills and passion for Pinterest can translate into earning opportunities and professional growth beyond blogging.
Best Pinterest Blogger’s Courses to Gain the Pinterest Advantage
Embark on an exciting journey of Pinterest mastery with courses curated by the top Pinterest marketing experts and visionary strategists.
These expert-crafted courses are your gateway to unlocking the art of Pinterest marketing, whether your goal is to skyrocket your blog’s traffic or venture into the world of Pinterest entrepreneurship.
Dive into a world of creative possibilities as you absorb the wisdom of these industry leaders and transform your Pinterest presence into a powerful force.
With their guidance, you’ll not only master the platform but also unearth the secrets to driving a surge of visitors to your blog or even kickstarting your very own thriving Pinterest-based business.
This Pinterest bloggers’ course, meticulously crafted by the dynamic duo of Alex and Lauren from Create and Go, is the game-changer you’ve been seeking to transform your blog traffic. With this course, I unlocked the power to effortlessly increase my blog’s reach through Pinterest.
Learn how to attract a staggering 10,000 to 100,000 free monthly visitors on autopilot – a feat that was once a distant dream is now within your grasp. Alex and Lauren distilled their expertise into the finest Pinterest blogging course, and they’re ready to share the keys to Pinterest success with you.
Say goodbye to the days of struggling to gain blog traffic, and embrace a future where your Pinterest strategy brings in visitors by the thousands. This is your moment to shine, and it all starts with the best Pinterest course for bloggers.
If you’ve ever dreamt of ranking effortlessly on Google, you’re in for a game-changing ride with this Pinterest bloggers’ course. It’s the master key to unlocking the authority, followers, and traffic your Pinterest profile deserves.
Successful Pinterest bloggers have their secret sauce: a rock-solid foundation of strategic elements that catapults them onto the map, helps them collaborate with influencers and garners them the attention they crave. The Ready Set Blog for Traffic course is your golden ticket to accessing those very elements and mastering their strategic use.
It’s your treasure map, guiding you step by step to set up your blog for precisely targeted traffic, revealing the secrets of effective post promotion on Pinterest, and teaching you the art of crafting irresistibly engaging content that effortlessly lures and converts readers.
With this course, you’re not just learning; you’re entering the realm of blogging excellence, where Google rankings are no longer a challenge but a natural outcome of your Pinterest prowess. Say hello to a future where your blog shines bright on both Google and Pinterest, without breaking a sweat.
In this Pinterest bloggers’ business course, you’ll embark on a transformative journey, uncovering the vital steps needed to craft a potent Pinterest strategy that propels your blog to new heights.
Discover the art of Pinterest pin creation and unleash the power of strategic pin posting that drives incredible volumes of saves and click-throughs, ensuring your content stands out amidst the digital crowd.
The Pinterest Perfection Masterclass takes you a step further by revealing the secrets to amassing a devoted following on Pinterest. Unearth the top strategies for growing your Pinterest followers and learn how to ingeniously transform these dedicated Pinners into loyal subscribers.
This course isn’t just a learning experience; it’s your passport to unleashing the full potential of Pinterest for bloggers, ensuring it reaches the audience it deserves while arming you with the skills to cultivate and retain an engaged and ever-growing online community.
In the blogging world, established bloggers often turn to Google for their traffic needs. However, for newcomers, a compelling case can be made for prioritizing Pinterest as the primary platform.
Pinterest boasts unique advantages that can significantly expedite a blogger’s path to success, and new bloggers should seriously consider prioritizing Pinterest over Google.
Its quick results, visually engaging environment, enduring traffic growth, and supportive community offer a compelling path to success, bypassing the complexities of Google’s SEO world.
Leveraging a suite of powerful Pinterest tools and software can supercharge your Pinterest presence, helping you reach a wider audience and drive more traffic to your blog.
Choosing Pinterest can lead to faster growth and greater success in the competitive blogosphere. It’s time to elevate your Pinterest game and explore the boundless opportunities that await!
Pinterest Bloggers Articles
- Pinterest Traffic Avalanche Review: Why It’s The Top Pinterest Course Online
- Google SEO Vs Pinterest SEO for Bloggers: 7 Essential Differences
- 5 Pinterest Mistakes That Are Hurting Your Shares and Engagement
- 8 Pinterest Marketing Tips to Boost Engagement and Branding
- How To Create a Pinterest Marketing Strategy That Works on Pinterest Today
© 2023, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.