Learn how to turn your AI-generated content into useful, engaging, unique, and original content that both readers and search engines will love.
Writing content from scratch. For writers who need to churn out content by the bushel, it’s the stuff of nightmares and the reason for sleepless nights and procrastination.
That’s probably why so many content writers have taken to using AI writing generator tools like Pooh bear to hunny.
As a writer since 1996, I’m sometimes amused to see how content writing trends have gone from a focus on content automation to an effort to create content that’s as original and human as possible, thanks to Google’s changing algorithms.
In the last couple of years, the merging of AI and content marketing has upended an entire industry — that of web content writing — with AI and machine learning content creation bots writing articles, a task that was once unique to humans.
But the problem with anything that’s too easy is that it lends itself to abuse. As more content writers and businesses turn to AI content generation tools to meet their requirements, low-quality AI content is becoming an issue for Google and readers alike.
Justin McGill, the founder of Content at Scale, believes that Artificial Intelligence Optimization (AIO), or the process of making AI content better with an “AIO writer” – an expert human trained in optimizing the AI-written content – will replace traditional SEO models.
“What is written without effort is, in general, read without pleasure.” ~ Samuel Johnson
In an age where AI-generated blog posts are becoming the norm and even publications like Cnet are admitting to using AI to generate content, will originality become the best way to stand out from the clutter of AI-created content?
Only time will tell, but it’s up to us content writers to get inventive since our clients are becoming more conscious of the need for original material to stand out in a crowded online marketplace.
In order to ensure that your message stands out from the crowd, let’s understand what “original content” actually means.
- What is original content?
- What are the benefits of creating original content?
- How to create original content from AI-generated content
- #1. Use AI tools to brainstorm & write content
- #2. Rewrite sentences with online paraphrasing tools
- #3. Infuse your unique voice into your AI text
- #4. Add humor for memorable content
- #5. Weave a story (or two) into your content
- #6. Include authoritative research and data
- #7. Use unique formats & visuals when you publish
- #8. Perfectionism is the enemy
- Writing Tips & Tools
What is original content?
Any form of creative work that’s been generated entirely from scratch, without leveraging preexisting content from other sources, is considered original content.
This can include written works like blog posts and articles, as well as visual and audible works like photos and videos, podcasts, music, and interactive events like webinars.
The defining characteristic of all original content is that it must be distinctive in some way, either in terms of form or substance.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~ Leo Burnett
What are the benefits of creating original content?
Today, a business or brand needs to produce original content of the highest caliber that gives readers the feeling that they’ve learned something new or received a new perspective on a subject.
Creating original content for your company or brand has several advantages:
- It helps you stand out from the competition by offering a distinctive viewpoint on subjects pertaining to your industry or niche.
- It helps you build trust with potential customers by showcasing your subject-matter expertise and providing them with fresh content to interact with each time they visit your website or social media accounts.
- Developing original content can help you become recognized as an authority in your field, which may open up more opportunities in the future (e.g., speaking engagements).
“Be so good they can’t ignore you.” ~ Steve Martin
Examples of unique content range from writing articles on book marketing techniques for authors and writers searching for book deals to publishing a blog post about how company owners can use Instagram for their brands.
You could even create an online course that teaches people how to earn money from blogs. There are countless opportunities for creating distinctive, original content, regardless of the type of business you run or the sector you work in.
To stand out and be distinctive in the digital world today, you must produce original content. It is by far the best way to engage your audience and distinguish your business from your competitors.
How to create original content from AI-generated content
For many content writers, turning AI-generated content into unique and original content can be a challenge, but it doesn’t have to be.
Follow these steps to turn your AI-written content into engaging, useful, original, and unique content that bypasses AI content detection algorithms.
#1. Use AI tools to brainstorm & write content
Coming up with the best content writing topics for blog writing is one of the most important steps in crafting an interesting post. AI tools like ChatGPT are becoming immensely useful for brainstorming blog content ideas.
To research content writing ideas, you must first understand your target audience’s needs and pain points. Then use AI content intelligence tools to research the topics that are pertinent to them and develop original content around those subjects.
“To be momentous, create content with purpose.” ~ Russell Sparkman
Track popular trends or trending news stories. Once you’ve identified a few topics worthy of pursuing, research them further. Now it’s time to generate a blog outline for your article, and these AI content writing tools can help you do that.
- Surfer’s free AI-driven article outline generator can help you create some structure for your article.
- Content at Scale can generate a blog article outline at the click of a button, and help you create a roadmap for an article that explores every relevant sub-topic and engages readers from start to finish.
To flesh out your blog post, you can use Content at Scale’s long-form, AI writing tool to generate an entire blog post of 2000 to 3000 words in minutes, with the most human-like AI content ever produced.
Once you have your AI-written article, follow the steps below to give it a unique and original spin. These AI writing courses will help you learn how to get started with writing AI-generated content.
#2. Rewrite sentences with online paraphrasing tools
Even the best AI writing software based on OpenAI tends to add a lot of fluff and filler to AI-generated content. More ominously, it’s possible that AI tools may embed watermarks that will make it easy for Google to spot AI-generated content.
To get around this dilemma, you can use online paraphrasing tools to rewrite sentences or paraphrase the entire text of your AI-generated content. This will help you make it more unique and remove any watermarks.
Learning how to write clearly and concisely will help you eliminate unnecessary words and phrases, and check your copy for clarity and accuracy.
“Why waste a sentence saying nothing?” ~ Seth Godin
#3. Infuse your unique voice into your AI text
The problem with content creation using AI is that, despite the multiple styles of writing these tools offer, they lack a human personality, so their output sounds robotic and flat.
It’s relatively easy for an experienced editor to spot AI-written content. If there’s any doubt, you can always run it through an AI content detection tool that checks for AI content.
To prevent your AI-generated content from sounding like it was written by a robot, spend some time writing your own unique voice into it. Infuse your writing with a distinctive personality and flair to give it an incomparable touch that AI cannot imitate.
In his Udemy course, “Writing With Flair: How To Become An Exceptional Writer,” ex-WSJ Editor Shani Raja shows you the “superpower” tactics of the world’s best editors to help you craft your writing with confidence, style, elegance, and impact.
#4. Add humor for memorable content
You can make your post more memorable and unique by infusing humor with witty comments, colloquialisms, slang, or even memes while making sure it’s still useful and informative for readers.
Adding humor, a bit of snark, or clever analogies can improve AI content by making your text more interesting and relatable to the reader and giving your work a human touch.
Just make sure to use humor in a way that doesn’t detract from your main message or offend readers.
“A little nonsense now and then is relished by the wisest men.” ~ Willie Wonka
Popular websites like Cracked provide many examples of original content that is both funny and engaging.
These writing strategies often go over well with audiences as they can add personality and style to dull written material.
By creating original content that’s creative or witty enough for readers to remember it long after they’ve finished reading it, you can differentiate it from AI-written content.
#5. Weave a story (or two) into your content
Storytelling is an age-old skill that can keep readers engaged and captivate their imaginations. You can bring dull, boring, data-heavy blog posts to life by embedding a relevant story or two into your AI-generated content.
You can also experiment with including personal anecdotes in long-form content. In this Storytelling Course, you’ll learn how to weave fascinating narratives out of data-driven facts and make sure your writing leaves a lasting impression.
This trick works even better if you make up a fictional story that’s never been told before because it adds a unique and original essence that no other piece of content has.
Stories are the sort of content that tends to resonate with readers more deeply than just facts alone since they give them a greater feel for who the author is.
Where relevant, adding fresh and authoritative research, facts, and data to an AI-written article can give it originality and authority and help it stand out from the competition.
Make sure the websites or magazines you choose as sources for your information are authoritative, credible, and trustworthy, and reference the most recent data sources.
When referencing facts or statistics, a blogging best practice taken from journalism ethics is that of citing any sources used within the body of text and linking to them for readers who want more information.
This not only adds credibility to your work but also helps avoid plagiarism issues down the line if someone else decides to use parts of your blog post without permission.
The best kind of authoritative data to reference in your original content is actual research that you (or the company you work for) have created, whether it’s a survey or a case study.
Don’t hesitate to mention any such helpful information you may have in your content.
It’s also a good practice to refresh and update old and outdated content on your blog with the latest facts and statistics to ensure it’s still relevant and useful for readers.
One mistake writers make when creating original content is not doing enough research before writing. Even if you’re an expert on a subject, it’s crucial to research the latest information to avoid making factual errors.
This can even help you discover insightful information you may not have otherwise considered. While it can be time-consuming, reading up on your subject is a crucial step to producing high-quality, original content.
While turning your AI content into original content, it’s important to make sure you’re adding value to each post. You can offer helpful ideas and distinctive ways to a problem your readers are experiencing, or contribute original material based on your own expertise in the area.
“You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.” ~ @pageonepower
#7. Use unique formats & visuals when you publish
Use engaging styles like numbered lists, bullet points, or boxes with takeaways to make your blog posts stand out and keep your readers engaged.
Split up long paragraphs into shorter ones and use headings to help readers rapidly skim your post. These best practices for writing for the web will help you publish blog posts that stand out for their readability and engagement.
Use images to accentuate your content and bring it to life. Videos, GIFs, infographics, and even memes can all be used effectively in blog posts to draw the reader in, keep them engaged, and clarify ideas that would otherwise be difficult to express in plain language.
Embed quotes, photos, videos, and other visual elements within your post to highlight key themes. Express your creativity by designing unique images that convey the meaning you want.
For instance, check out Brian Dean’s Video Marketing Guide which is beautifully formatted and pictorially arranged to make it user-friendly and help readers access the section they want easily.
#8. Perfectionism is the enemy
Even though AI-created content is far from perfect, humans are even less so. Despite having access to the best online copy editing tools, humans tend to make mistakes when they write copy.
Even the best writers sometimes use contractions and other punctuation inaccurately, and this may become a hallmark of their writing over multiple pieces of content.
This is not to say that sub-par copy is okay, but minor flaws are not something you need to lose sleep over. Google is smart enough to know that humans don’t write perfect copy all the time, and typos, punctuation errors, etc., are par for the course.
In fact, the more accurate AI content generators become, the more your unique style of writing will help you stand out, despite, or perhaps because of, these imperfections.
“Above all, you want to create something you’re proud of.” ~ Richard Branson
So you may ask, if I have to spend so much time editing my AI-generated content into original blog posts, why use AI at all? Why not write a unique, original article from scratch?
My answer is that, even with all the time it takes to edit an AI-written article, it still saves content writers a great deal of time and mental energy as compared to writing from scratch.
But also because AI writing tools can help you get back on track when you’re dealing with the dreaded writer’s block and are stumped for ideas to begin an article.
AI writing assistants are immensely helpful for those of us who write content for a living and need to churn out articles to keep that content machine spinning.
Turning AI-generated content into unique and original content that’s useful, engaging, and adds value, will help you scale your content writing business and get the best of both worlds to keep both Google and your readers happy.
When you use AI in content creation, let it act as your trusty digital quill pen, sketching out the bare bones of your work before you add a human touch.
Writing Tips & Tools
- Best AI writing courses to start writing AI content
- Best AI content generator tools for writing AI content
- SEO content writing tutorial to write SEO-optimized content
- How to write clearly & concisely with business writing courses
- How to start a content writing business & be a professional writer
- How to learn creative writing skills and be a better writer
- 16 types of writing skills and how to learn them
© 2023, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.