Social Media Tips from Blog Brandz

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Let’s admit, Instagram Stories feature is all about fun, especially with the recent addition of  Emoji stickers.

However, the million dollar question is – how to make the most out of your Instagram Stories? For some businesses, no matter how hard they try, the results of employing this marketing strategy are not so pleasing.

That said, Instagram Stories is used by more than 300 million people every day. This is a whopping number, and therefore, it would not be wrong to say that it provides a huge potential for big and small businesses alike to attract more audience.

However, the question still remains – HOW? Well, we are here to your rescue.

1. Add A Splash Of Color To Your Stories

Instagram Stories is a great way to establish and show off your brand’s personality.

Pinterest Traffic Avalanche Review - Why It's The Top Pinterest Course Online

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Are you having a hard time figuring out Pinterest? You’re not alone. Even as someone who’s been online since 2001, and been a social media marketer since social media emerged, I had a hard time with Pinterest.

I almost gave up on it, until I read stories of how bloggers were getting humungous amounts of traffic (I mean hundreds of thousands of page views) to their website via Pinterest.

As of June 2018, Pinterest is up to 250 million active users and growing,

Who’s got time to wait for a page to load? No one wants to wait in line at Starbucks, much less for a web page to load.

Users begin to drop off a site when its response time is longer than 2.5 seconds according to latest reports by Forrester Research, and 80% of users stop watching a video if it buffers.

Users are less likely to stay on your website if they find they’re having to constantly wait on a page to load. Consumers have endless options when it comes to websites, and another one is only a few taps away.

Since it only takes a couple of seconds to go back and click on another Google result, if your pages don’t load as quickly as they would like, it’s highly probable that users will leave and go to another website.

In fact,

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Video content is currently the most engaging content format on social media. According to Cisco, video will make up 80% of consumer online traffic by 2020.

Mark Zuckerberg sees video “as a megatrend on the same order as mobile.” Even written blog posts should have an embedded video version, according to Mark Traphagen.

Just consider some of these social media video content stats.

  • 82% of Twitter users watch video content on Twitter.
  • 500 million people are watching videos on Facebook every day.
  • Social video generates 1200% more shares than text and images combined.
  • 73% of marketers say that video gets the best ROI.

Most marketers have now realised that video is effective for brand awareness with the result that 87% of online marketers use video content.

What’s my #1 tip for social media marketing in 2017? Create more video content! And I’m not the only social media expert who thinks so.

You’ll find this and more in this expert roundup of 28 tips contributed by are some of the world’s top social media marketing pros, who have a major following on social media, with millions of followers across numerous social media channels. Many of them are recognized as the go-to sources for social media marketing tips.

Read the complete article, 28 Social Media Marketing Tips: The Expert Roundup, by Zachary Yuzdepski on the Vendasta blog, and view my tip on video marketing in the 4 Keys to Social Media Marketing infographic below.

 

social media marketing roundup, social marketing tips

 

Social media is now an inseparable part of internet marketing. It is one of the most important internet marketing instruments to use to reach your target audience.

Having social media pages and maintaining a strong social media presence is important, both for branding and marketing purposes.

It didn’t take long before social media started to impact other elements of the internet marketing equation.

Today, good social media practices can actually help improve your site’s search engine performance. They allow you to attract more traffic from search engines; all thanks to great social media posts.

Similar to other instruments of internet marketing, there is no definitive set of rules to follow in order to succeed on social media sites.

That said, there are seven unusual tips you can use to improve your search engine optimization or SEO with social media. Let’s take a closer look at them.

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Social media is obviously a viable digital marketing strategy for B2C businesses, where engagement to customers can easily convert to lead and real sales. However, the same thing cannot be said to B2B businesses.

Even to this day, a lot of B2B businesses are still sceptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.

Yet, just because the benefits are hard to see, doesn’t mean they are not there. In this article, we will discuss the steps to create a winning social media strategy for B2B companies, as well as the benefits.

Social Media Marketing B2B VS B2C: Three Major Differences

Let us begin by discussing the significant differences between social media marketing for B2B and B2C.

How important is personal branding? According to US PR firm Edelman, 65 per cent of Internet users regard online search as the most trusted source of information about people and companies.

People go straight to Google, Facebook or LinkedIn to help them decide whether or not to do business with a person or organization.

“By building up your personal brand, you’ll be able to put your best foot forward online — which will also influence your success in the real world as well,” notes SmartInsights.

We research online before we decide whether to do business with a person or organization. Here’s how content marketing can help build your personal brand.

Brand strategy and content marketing

Virgin Group founder Richard Branson is not your typical snobbish businessman who bores you with business models,

What happens when your clickbaity headline is better than the content within the article?

The answer: there are a few possibilities, and most of them don’t bode well for your website.

I say “most” of them because there are hundreds of websites that are thriving because of clickbait titles. That is, readers know it’s clickbait, and yet they click anyway!

Chances are, you’ve probably been sucked into a few of these sites yourself, especially if you spend any amount of time on social media.

However, just because an irresistible, clickbaity title satisfies someone else’s goals doesn’t mean you can expect the same results, especially if you’re trying to build value and credibility in your writing.

Here’s what happens when your content doesn’t live up to the hype of your headline:

Clickbait disappoints your readers

Though the title of this article assumed the style of a clickbait headline,