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Before we begin, there is one thing I would like to address. A lot of marketers do not see a positive ROI on videos and leave them out from their content strategy. This happens because they miss out on video creation basics, or choose to ignore it.
If you’re one such marketer, this article is for you. By the time you reach the end, I hope you get inspired to make more videos for your brand or business and consider video as an integral part of your marketing strategy.
Here are 10 professional video making tips I have for you. Deets below:
1. Remember your goal
It is very easy to sway in the other direction while making a video. Your intention may be to drive more traffic to your blog with a video, but midway you may begin considering brand awareness.
Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.
But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.
To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.
As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.
Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.
But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.
In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.
1. Using the wrong code in your Pins
I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).
Let’s admit, Instagram Stories feature is all about fun, especially with the recent addition of Emoji stickers.
However, the million dollar question is – how to make the most out of your Instagram Stories? For some businesses, no matter how hard they try, the results of employing this marketing strategy are not so pleasing.
That said, Instagram Stories is used by more than 300 million people every day. This is a whopping number, and therefore, it would not be wrong to say that it provides a huge potential for big and small businesses alike to attract more audience.
However, the question still remains – HOW? Well, we are here to your rescue.
1. Add A Splash Of Color To Your Stories
Instagram Stories is a great way to establish and show off your brand’s personality.
Disclosure: This blog contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really. Read my disclosure for more info.
Are you having a hard time figuring out Pinterest? You’re not alone. Even as someone who’s been online since 2001, and been a social media marketer since social media emerged, I had a hard time with Pinterest.
I almost gave up on it, until I read stories of how bloggers were getting humungous amounts of traffic (I mean hundreds of thousands of page views) to their website via Pinterest.
As of June 2018, Pinterest is up to 250 million active users and growing,
Who’s got time to wait for a page to load? No one wants to wait in line at Starbucks, much less for a web page to load.
Users begin to drop off a site when its response time is longer than 2.5 seconds according to latest reports by Forrester Research, and 80% of users stop watching a video if it buffers.
Users are less likely to stay on your website if they find they’re having to constantly wait on a page to load. Consumers have endless options when it comes to websites, and another one is only a few taps away.
Since it only takes a couple of seconds to go back and click on another Google result, if your pages don’t load as quickly as they would like, it’s highly probable that users will leave and go to another website.
What’s my #1 tip for social media marketing in 2017? Create more video content! And I’m not the only social media expert who thinks so.
You’ll find this and more in this expert roundup of 28 tips contributed by are some of the world’s top social media marketing pros, who have a major following on social media, with millions of followers across numerous social media channels. Many of them are recognized as the go-to sources for social media marketing tips.