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Let’s admit, Instagram Stories feature is all about fun, especially with the recent addition of Emoji stickers.
However, the million dollar question is – how to make the most out of your Instagram Stories? For some businesses, no matter how hard they try, the results of employing this marketing strategy are not so pleasing.
That said, Instagram Stories is used by more than 300 million people every day. This is a whopping number, and therefore, it would not be wrong to say that it provides a huge potential for big and small businesses alike to attract more audience.
However, the question still remains – HOW? Well, we are here to your rescue.
1. Add A Splash Of Color To Your Stories
Instagram Stories is a great way to establish and show off your brand’s personality.
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Are you having a hard time figuring out Pinterest? You’re not alone. Even as someone who’s been online since 2001, and been a social media marketer since social media emerged, I had a hard time with Pinterest.
I almost gave up on it, until I read stories of how bloggers were getting humungous amounts of traffic (I mean hundreds of thousands of page views) to their website via Pinterest.
As of June 2018, Pinterest is up to 250 million active users and growing,
Who’s got time to wait for a page to load? No one wants to wait in line at Starbucks, much less for a web page to load.
Users begin to drop off a site when its response time is longer than 2.5 seconds according to latest reports by Forrester Research, and 80% of users stop watching a video if it buffers.
Users are less likely to stay on your website if they find they’re having to constantly wait on a page to load. Consumers have endless options when it comes to websites, and another one is only a few taps away.
Since it only takes a couple of seconds to go back and click on another Google result, if your pages don’t load as quickly as they would like, it’s highly probable that users will leave and go to another website.
What’s my #1 tip for social media marketing in 2017? Create more video content! And I’m not the only social media expert who thinks so.
You’ll find this and more in this expert roundup of 28 tips contributed by are some of the world’s top social media marketing pros, who have a major following on social media, with millions of followers across numerous social media channels. Many of them are recognized as the go-to sources for social media marketing tips.
Even to this day, a lot of B2B businesses are still sceptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.
Yet, just because the benefits are hard to see, doesn’t mean they are not there. In this article, we will discuss the steps to create a winning social media strategy for B2B companies, as well as the benefits.
Social Media Marketing B2B VS B2C: Three Major Differences
Let us begin by discussing the significant differences between social media marketing for B2B and B2C.
What happens when your clickbaity headline is better than the content within the article?
The answer: there are a few possibilities, and most of them don’t bode well for your website.
I say “most” of them because there are hundreds of websites that are thriving because of clickbait titles. That is, readers know it’s clickbait, and yet they click anyway!
Chances are, you’ve probably been sucked into a few of these sites yourself, especially if you spend any amount of time on social media.
However, just because an irresistible, clickbaity title satisfies someone else’s goals doesn’t mean you can expect the same results, especially if you’re trying to build value and credibility in your writing.
Here’s what happens when your content doesn’t live up to the hype of your headline:
Clickbait disappoints your readers
Though the title of this article assumed the style of a clickbait headline,