SEO (Search Engine Optimization) is a set of measures you can take to boost the rankings of your blog in the search engine results pages. WordPress is one of the best CMS (content management systems) to use if SEO is important to you.
Many SEO specialists optimize each page of the site for the search engines. If you plan to monetize your site, you need to build a relationship with your audience and get more traffic from search engines.
- WordPress for SEO
- 1. Increase Your Blog’s Loading Speed
- 2. Compatibility with SEO Plugins
- 3. Makes Content Easy to Publish, Revise and Update
- 4. A Huge Selection of Themes and Designs
- 5. SEO-Friendly and Customizable Permalinks
- 6. Open Source and Has Clean Code
- 7. RSS Feeds
- 8. Easily Optimize Images and Create Tags
- 9. You Can Easily Use Google Analytics
- 10. Auto Pinging
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WordPress for SEO
WordPress is a well-optimized CMS built for SEO-friendliness. It allows you to create an SEO-friendly website that will boost rankings and increase user engagement.
Using WordPress in conjunction with a well-coded theme and an SEO plugin can help you create a blog that provides search engines with all the information they need to properly index your content.
Here are 10 SEO benefits of WordPress for blogging.
1. Increase Your Blog’s Loading Speed
The loading speed of web pages is one of the most important factors for usability, and it influences rankings in Google quite strongly.
Some existing CMS systems have not been updated for a long time, and do not support modern technologies. But with WordPress, you should have no problems with speed as long as you install a fast-loading theme.
The download time depends on the page content, images, videos,flash-animations on a page, and the more there are, the longer it takes to load.
Fortunately, for WordPress, a lot of plugins and professional themes are written to boost download speeds. This is very important for conversion rates.
2. Compatibility with SEO Plugins
One of the most powerful ways to extend the functionality of the WordPress sites is to add the Plugins. The WordPress database has millions of powerful (and free) plugins that can add multiple functionalities to your site.
Most bloggers think that installing and activating an SEO plugin in WordPress is all that is needed. This is a mistake.
You need to install the best SEO plugins like the Yoast SEO plugin for SEO features like meta tags, keywords, title, description, and sitemaps.
The plugin also shows how your blog will look like in Google search results. And create an XML Sitemap file that lists all the pages on your site.
An XML Sitemap allows search engines to find the content of your site. The presence of an XML sitemap is not a ranking factor, but it helps search engines quickly locate pages on a website.
3. Makes Content Easy to Publish, Revise and Update
One of the biggest SEO benefits of using WordPress is the ease of adding content to the site. Without knowing coding, writers, photographers, video producers, business owners, and podcasters can easily publish their content to their websites.
You can boost the findability of your site by creating a blog post, adding a title with your keyword, some links, and some tags. By doing this consistently, you can attract a lot of traffic to your site.
4. A Huge Selection of Themes and Designs
WordPress has an incredible number of high-quality, free and commercial themes and plugins to help you create your website. Choosing a good WordPress theme with full features and tools from the outset is extremely important.
There are many WordPress themes that you can install for free, which are also responsive to mobile devices. So, you do not have to worry about optimizing your website for multiple devices.
Permalinks or permanent links are the final URLs associated with your blog’s posts and pages. It is important that such links display the content of a particular page or post.
WordPress allows you to make SEO-friendly URLs or permalinks that contain the keywords taken from the headline or that you can edit to anything you want.
Including keywords in the URL is good to help your website rank and is extremely easy to do with WordPress. Google will find these keywords in your URL and will hopefully rank your post for those keywords.
6. Open Source and Has Clean Code
Another important SEO benefit is that WordPress comes with open source and has clean code, unlike many less powerful content management systems. It is convenient to use and meets all standards of web development and SEO.
7. RSS Feeds
RSS stands for Really Simple Syndication. It helps improve SEO by sending your content to a feed directory with a link coming back to your website.
RSS Feeds allows your readers to subscribe to your feed so they can receive updates to your blog. WordPress is a very powerful SEO tool because it has a built-in RSS feed.
8. Easily Optimize Images and Create Tags
Images and tags on your site are important. Uploading un-optimized images for the web can slow down your website significantly. So, make sure that all images are optimized for fast loading.
Search engines ranking and site loading speed are correlated. If you use image compression services or plugins that allow you to compress the image without losing quality, you can save disk space and boost the loading time of your page.
Another important point is the use of tags like title, ALT, meta tags, keywords. These tags help search engines to index your blog post and rank your website.
WordPress also makes it easy to add alt tags when loading images. These are very important to make your site accessible to blind users.
9. You Can Easily Use Google Analytics
Google Analytics gives website owners the opportunity to get information about the traffic and users on their websites. Although not unique to WordPress, this CMS makes it easy to add the code from Google Analytics to your website using a plugin.
You cannot measure SEO results without using Google Analytics. You can build an SEO strategy based on data from the Google Search Console.
Googles Search Console provides a lot of information about how Google sees your website. It includes page blocking, broken links, keyword positions and how users are finding your site, as well as how each page is displayed in the SERPS.
10. Auto Pinging
WordPress has a built-in pinging system, which notifies major indexes automatically whenever you post new content on the site.
It alerts different websites that your website has been updated. Pinging is very valuable to speed up the indexing process and help your website get ranked in the search engines.
These 10 WordPress SEO benefits give you the opportunity to create an SEO-friendly website that truly reflects your vision. This may be the biggest advantage of using WordPress.
By applying the principles and methods, you can get better rankings in the search results and increased traffic from search engines and social networks.
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