A while ago, I wrote a post in which I outlined the qualities that I noticed in content that goes viral. Then, I started reading a book called Contagious: Why Things Catch On by Jonah Berger where he outlined very similar points.
Every social media marketer and content creator wants to know the secret to create viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book, there is no “secret” to creating viral content. The clues are all there if you know where to look.
Besides, creating content is only part of the puzzle. It’s no use creating an awesome blog post or video if you don’t promote it and give it the exposure it needs, so it gets seen by the right people (read, influencers).
As the infographic from Crazy Egg below shows, content promotion is as important (if not more) than content creation. In fact, bloggers like Derek Halpern recommend that you spend 20% of your time creating content and 80% promoting it.
Some ways of promoting your content, as laid out in the infographic, are:
- Sending it to your email list
- Sharing it multiple times on social media (I also recommend using the Revive Old Post plugin)
- Republishing it
- Influencer outreach (a lot of people, including Brian Dean, recommend this highly)
- Joining blog communities
- Connecting with peer groups (I can vouch for the power of peer groups in boosting social shares)
- Social sharing buttons
- Figuring out the best places to get results
- Paid ads and remarketing
You can see all the tips laid out in the beautiful infographic below.
Click Image to Enlarge
Source: How to Promote Your Blog and Make it Viral (Infographic)
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