Learn why digital marketing is a good career, how to learn digital marketing, become a digital marketing expert, and find digital marketing jobs.
When Diginekt published their Social Media Survey Report for Indian Market 2019 – Edition 1, to my happy surprise, I was listed as one of the Most Followed Indian Digital Marketers with 12.79% of my digital marketing peers naming me as one of the digital marketers they follow.
- How to find freelance digital marketing jobs
- Learn digital marketing & freelancing skills
- #1. How to Get Hired as a Digital Marketer
- #2. How to Land Your First Digital Marketing Job
- #3. How to Become an SEO Specialist
- #4. Become a Content Marketing Specialist
- #5. Online Freelancing Essentials
- #6. Pitching Clients 101
- #7. Keep Your Clients
- #8. Write Your Way to Your First $1k™
- #9. Freelance Blogging in a Weekend
- #10. How to Grow Your SEO Agency with Semrush
- #11. Digital Marketing for SMBs
- Traditional marketing Vs. digital marketing
- Why digital marketing is a good career
- What are the career opportunities in digital marketing?
- How to find digital marketing jobs with no experience?
- Career tips for freelance writers
How to find freelance digital marketing jobs
In this 2019 interview, Sangeeta Kumar, Senior VP at GMR Web Team, interviewed me for a Meet the Expert session on DigiNekt.
While I’m no longer offering the course on working remotely mentioned in the interview below, I do discuss some important tips for freelance digital marketers, including –
- How to avoid scams or getting ripped off by clients
- How to choose digital marketing jobs in India
- Why you should choose a digital marketing specialization
- How to increase your value in the freelance job marketplace
- The mindset that you need to succeed in work and life
Learn digital marketing & freelancing skills
You don’t need to spend thousands of dollars on getting a digital marketing degree. There are many low-cost and free digital marketing courses that will help you learn the skills you need.
In this list of affordable job-oriented digital marketing courses with certification, you’ll find both low-cost and free marketing courses online to learn digital marketing and freelancing skills, and become a certified digital marketer:
#1. How to Get Hired as a Digital Marketer
Discover a proven process for becoming a digital marketer at record speed, landing your first job, and earning more income in the digital marketing industry.
Inside this free job-oriented digital marketing course, you’ll find video tutorials, checklists, and practical tips for entry-level digital marketers and professionals who want to advance their career paths.
The How to Get Hired as a Digital Marketer Course content includes proven strategies Nathan Gotch has used since 2013 to help thousands of people from all over the world to advance their careers in the digital marketing industry.
This course is for you if you would like to discover a proven process for becoming a digital marketer at record speed, land your first job, and earn more income in the digital marketing industry.
#2. How to Land Your First Digital Marketing Job
In this free online course on how to market yourself to marketers and land your first digital marketing job with Diana Richardson, you’ll learn how to make the digital marketing job hunt and interviewing process work to your advantage.
This course was created for anyone who wants to start a career in digital marketing and for those who are eager to change their job.
#3. How to Become an SEO Specialist
SEO and content are some of the most in-demand skills for digital marketers. This comprehensive program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms.
Here are some of the topics you will learn in this comprehensive SEO course:
- SEO Fundamentals – The Ultimate Framework
- SEO – Website Technical Audit Fundamentals
- Local SEO – Put Your Business on the Map
- Blog Content Strategy
- Google Analytics
#4. Become a Content Marketing Specialist
Content marketing allows marketers to effectively communicate with their target audience and generate profit. With our squad of expert instructors at your side, you’ll acquire every Content Marketing skill necessary to succeed in today’s market.
Learn how to write words that generate revenue and increase sales; create content that’s perfect for different platforms, and more. Set goals, find your voice, and build a solid action plan for each content channel, including blogs, social networks, and podcasts.
Learn how to effectively measure, analyze, and optimize your content’s performance to boost conversion rates. March your career forward with networking and branding secrets that will make you unforgettable.
#5. Online Freelancing Essentials
Do you want to know how to grow your career as an online freelancer and offer outstanding experiences for every customer you work with? This Free Online Freelancing Essentials course from Fiverr will help you learn how to become a digital freelance professional.
In this free marketing course, you’ll learn how Fiverr works and create your Gigs the right way with killer Descriptions, Gig Images, converting potential customers, successfully managing and delivering projects, and more.
#6. Pitching Clients 101
You can land your first client, and your next 5, 10, or 20+ clients, with confidence and without fear, when you know HOW to reach out and pitch them.
The Pitching Clients 101 program will enable you to FINALLY land your first client… and you can use these strategies to reach out to and pitch future clients again and again.
#7. Keep Your Clients
Studies show that it costs 5x as much to find new clients compared to keeping existing clients. In the Keep Your Clients course, you’ll learn best practices for client communications, client retention strategies, and how to make the most of every client relationship.
#8. Write Your Way to Your First $1k™
In the Write Your Way to Your First $1k™ course, you’ll learn the exact blueprint for setting up your freelance writing business and the exact tools and strategies you need to attract clients, land clients, and retain clients.
Learn how to become a well-paid writer in just a few short weeks. Have the freedom to choose the clients you want to work with, pick the writing gigs that interest you the most, and scale your business to make even more money in less time.
There’s a better way to make a living from writing, and you don’t need experience or a degree. Finally, get paid for your writing. You don’t have to compete for jobs against hundreds of people and in the end, earn pennies for your hard work.
Know where to find high-paying clients. No more hustling ten hours a day and no more sending pitches that go straight to the trash and never see the light of day again.
Join the students who have taken this course and have been published on Smart Blogger, Huffington Post, Time Warner, About.com, The Write Life, Red Bull, CBR, and more.
#9. Freelance Blogging in a Weekend
The Freelance Blogging in a Weekend course will show you how to start blogging for money, whether you’re writing for clients or for your own blog.
This course is a step-by-step guide to blog writing for businesses and is ideal for those who want to become freelance bloggers and write blogs for clients.
You’ll learn about blogging as a marketing strategy, how to write conversational blog posts for easy reading, how to find blog topics that rank easily, how to generate the perfect headline and CTA for your clients, and how to fix your writing for better engagement, learn about freelance blogging rates and more.
#10. How to Grow Your SEO Agency with Semrush
In this free online course on Growing Your SEO Agency with Semrush, you’ll learn how to find and win SEO clients, manage campaigns, and create meaningful reports with industry expert Greg Gifford.
This course is ideal for digital marketing agency owners who want to learn how to leverage Semrush to find more SEO leads, win them over, manage SEO campaigns and ultimately scale their SEO department.
#11. Digital Marketing for SMBs
In this free online course on Digital Marketing for SMBs, you’ll learn the basics of digital marketing for SMBs with Greg Gifford. He offers a high-level view of digital marketing to help newbies understand how things work.
This course is primarily for business owners or new marketers who are just starting out in digital marketing and is meant for people who have little to no knowledge about digital marketing.
Traditional marketing Vs. digital marketing
The main difference between traditional marketing and digital marketing is the way they are executed. Digital marketing includes marketing strategies and techniques that use an electronic device or the internet.
This may include content marketing, search engine optimization (SEO), email marketing, social media marketing (SMM), display and Pay Per Click (PPC) advertising, and text messaging.
Traditional marketing is done through offline channels such as print, television, or radio and typically involves some combination of print, broadcast, direct mail, and telemarketing campaigns.
Digital marketing offers a number of advantages over traditional marketing such as better targeting and efficiency, as well as the ability to reach a wide audience with relatively little investment, the ability to track data, and measure ROI more accurately than other marketing channels and target specific groups of people.
That said, there are still benefits to traditional marketing. It can be useful for building brand awareness or creating an emotional connection with audiences. These days, traditional marketers are starting to use aspects of digital marketing in their campaigns as well.
For example, many print ads now include QR codes that people can scan with their smartphones to get more information about the product or service being advertised.
While digital marketing can be used to promote just about anything, there are some common goals that businesses typically aim to achieve with their digital marketing campaigns. These can include increasing brand awareness, generating leads or sales, or boosting website traffic.
In today’s digital world, it’s important for businesses of all types and sizes to have a digital marketing strategy as most businesses need to use some form of digital marketing to reach their target audiences.
With the right strategy in place, digital marketing can be an extremely effective way to achieve desired results and is an essential part of any modern business’s marketing strategy.
Why digital marketing is a good career
Are you wondering whether you should become a digital marketer? Learn why digital marketing is a good career and what to expect along the digital marketing career path.
Find out what the career opportunities in digital marketing are, and how to find freelance digital marketing jobs with no experience in my interview below.
Are digital marketing jobs in demand? Yes, in fact, in 2020, LinkedIn listed digital marketing specialists among the top 10 most in-demand jobs, with SEO being one of the most desired skills.
Amid the COVID-19 crisis, the global market for Digital Advertising and Marketing is projected to reach a revised size of US$786.2 Billion by 2026.
Digital marketing is in great demand by a large number of businesses and industries, from small businesses to Fortune 500 companies, and there are many reasons why digital marketing is a good career.
Another reason why digital marketing is a good career is that it’s a versatile field. Digital marketers can work in a wide range of industries and positions, from entry-level to executive level.
They can also work in a variety of settings, such as agencies, in-house corporate marketing teams, or freelancers. And they can specialize in areas such as search engine optimization (SEO), paid search (PPC), and social media.
It is a very versatile field and there are many types of digital marketing job roles with a large number of skill sets and specializations.
Digital marketing is constantly changing and evolving, and there are always new things to learn and new ways to grow your skill set in online marketing jobs, from programming to writing, and graphic design to data analysis.
Digital marketing careers also provide immense opportunities for career growth with a range of digital marketing roles and a range of work options.
From freelance digital marketing jobs for freshers to entry-level digital marketing jobs, senior digital marketing manager roles, and even the option of starting your own digital marketing business or agency.
Digital marketing is also a good career because it is an evergreen field and is relatively recession-proof. When the economy takes a downturn, businesses still need to market their products and services online.
So as long as there are businesses and consumers who use the internet, there will be a need for digital marketers, and the demand for skilled digital marketers will only increase.
What are the career opportunities in digital marketing?
What digital marketing job opportunities can you find with digital marketing? What digital marketing positions can you get after doing a digital marketing course?
What digital marketing jobs in MNCs can you find with a digital marketing degree? Here’s a list of the most common digital marketing posts and roles in a digital marketing agency:
- Digital marketing internship
- Digital marketing trainee jobs
- Entry-level digital marketing jobs
- Junior digital marketing specialist
- Digital marketing manager jobs
- Digital marketing executive jobs
- Performance marketing analyst
- Performance marketing manager
- Digital marketing strategist
- Digital marketing associate
- Digital marketing designer
- SEO digital marketing jobs
- Content writer jobs
- Content strategist jobs
- Content editor jobs
- Copywriter jobs
- Social media manager jobs
- Online advertising jobs
- Digital marketing trainer jobs
- Digital marketing analyst
- Digital marketing data analyst
- Digital advertising specialist
- Paid media specialist
- Media marketing jobs
- Digital sales executive
- Senior digital marketing manager
- Digital marketing director jobs
- Digital marketing account manager
- Digital marketing recruitment jobs
If you have some digital marketing agency job experience and are looking for remote work, you can take up freelance digital marketing from home jobs. These digital marketing jobs from home may include job positions such as:
- Digital marketing assistant (virtual)
- Freelance digital marketing consultant
- Freelance digital marketing specialist
You can even start your own affiliate marketing business and build your own income stream while working as a freelance digital marketing specialist. In fact, building your own high-ranking niche site is one of the best ways to showcase your skills to your clients.
How can you figure out which job suits you or which is the best career for you? This free career quiz or dream job quiz will help you find your natural strengths and tell what sort of jobs you do the best.
You’ll learn all about your core strengths and weaknesses, how much money you can earn in your perfect career, and more in this free online career test and get your free career report.
This career quiz or dream job quiz will help you during your job search.
How to find digital marketing jobs with no experience?
It will be easier to find freelance jobs after you have taken digital marketing courses and got certifications and done a digital marketing internship for freshers.
If you want to find digital marketing jobs with no experience, you can apply for a digital marketing internship from home or a part-time digital marketing vacancy, with the help of a digital recruitment agency.
You can also search for digital marketing work-from-home jobs for freshers, or post your digital marketing gigs on online job boards, or gig platforms like Fiverr.
This Free Online Freelancing Essentials course from Fiverr will show you how to create your Fiverr gigs the right way with killer descriptions and gig images.
You’ll also learn how to convert potential customers, successfully manage and deliver projects, grow your career as an online freelancer, and offer outstanding experiences for every client you work with.
Keep in mind that specializing in one aspect of digital marketing doesn’t reduce your chance of getting clients as a freelancer. In fact, it will help you stand out among other job seekers and find the perfect clients for your skillset.
How to keep your digital marketing clients happy
How can agencies establish better relationships with their clients? Align yourself with your client’s Digital Marketing goals.
Spend some time understanding your client’s business and then, instead of trying to sell them the digital marketing solutions you specialize in, offer them the best strategies to help them achieve their goals, whether it is to increase traffic, signups, leads, sales, or just build branding.
If you give your clients the results they are looking for, irrespective of which service you offer, you will have happy clients who recommend you time and again.
Provide the client not only with the services you offer, but create custom packages designed to meet the client’s goals and help them achieve their business objectives, even if it means outsourcing some of these tasks.
It’s the best way to build a strong relationship with your client, show them that you genuinely care about helping them grow their business, and are willing to make that extra effort in helping them achieve their objectives.
If you want to start a digital marketing business that offers a wide range of services, you can just hire other digital marketing specialists, outsource some digital marketing services to freelancers, or work with agencies that specialize in that task.
Digital marketing is a good career because it offers many opportunities for advancement. With hard work, dedication, and a love for learning new skills, you can move up the ranks from entry-level to management positions or even start your own digital marketing agency.
Career tips for freelance writers
- Writing for the web: Learn SEO content writing for beginners
- Become a professional writer: Start an SEO content writing business
- 10 ways to get more freelance writing gigs
- 10 reasons to build a writer platform with a blog
- Best AI writing generator tools for writing AI content
- How to generate backlinks in SEO link-building campaigns
- How to outsource blog writing services & other blogging services
- 12 fast writing tips: Learn how to write fast & write well
- Article writing tips to write an article for publication
- 16 types of writing skills and how to learn them
- How to increase website traffic without creating new content
- How to use AI SEO & machine learning in SEO automation
- How to go from employee to entrepreneur mindset
© 2022 – 2023, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.