Want to get more freelance writing gigs? Increase your freelancing earnings with this list of the best ways to market your freelance writing services.
As a freelance writer, you know the importance of marketing your services so you can get paid for writing. However, most aspiring freelance writers have no idea how to promote themselves or how to make money writing.
You don’t have to be the best writer in the world to earn money from writing. You can get paid to write about anything you want, and make a good income from writing work, once you learn how to market yourself and your writing services.
- 10 Ways To Get More Freelance Writing Gigs
- #1. Build a writer platform
- #2. Build your LinkedIn presence
- #3. Work with content writing agencies
- #4. Make money writing on Fiverr
- #5. Network with potential clients in real life
- #6. Share your writing tips with others
- #7. Use a lead magnet to build a list
- #8. Learn how to cold email & pitch clients
- #9. Launch an affiliate or referral program
- #10. Partner with freelancers & influencers
- Writing Tips & Tools
10 Ways To Get More Freelance Writing Gigs
There are several ways to promote your freelance writing business, and in this article, we’ve compiled some of the best ways to get more freelance work and earn money freelancing.
#1. Build a writer platform
Your writer platform is a showcase for your best freelance writing work. It makes it easy for potential clients to get a glimpse of your writing skills.
The best way to build a writer platform is to start a blog where you can showcase your writing samples and promote your freelance services.
It doesn’t matter whether you start your blog on LinkedIn or Medium, as famous blogger Jon Morrow recommends, or use a self-hosted WordPress blog.
Just writing high-quality blog posts consistently and sharing your posts on social media can help clients looking to hire freelance writers find you and connect with you.
Make sure you have a reliable contact form or list your email, number, social profiles, or another way for clients to get in touch with you quickly.
One of the most important writing abilities needed for content writers today is AI content writing. These AI writing courses will help you learn the craft of writing AI content with AI copywriting tools.
Also, spend some time learning the basics of SEO content writing, one of the writing careers in demand with clients looking for freelance writers who can help them boost their website ranking and traffic.
As your blog traffic increases over time, you can also learn how to monetize your writer’s blog and make passive income writing blogs for your own website to earn an additional source of revenue.
#2. Build your LinkedIn presence
LinkedIn is an essential social platform for professional writers because it has many useful features, such as the LinkedIn Creator tools, to help you showcase your writing skills.
This Free Hubspot Guide on how to use LinkedIn for business and marketing shares some useful tips for publishing on LinkedIn.
LinkedIn’s Services Marketplace, LinkedIn ProFinder, will help you connect with clients looking to hire freelance writers and land more freelance gigs.
Also, learn how to set up job alerts on LinkedIn so you can receive email alerts and apply for online writing jobs as soon as they become available.
Join and participate in LinkedIn Groups and other online discussion forums related to freelance writing, and use these tips to grow your LinkedIn followers and get your content noticed on LinkedIn.
Here are some Udemy LinkedIn marketing courses to help you get more clients on this professional networking platform:
- LinkedIn Basics for Freelancers: Master Your Profile – Learn to create a high-quality profile, attract your ideal clients, and grow your network in under 60 minutes!
- LinkedIn Masterclass – Learn how to create a professional, client-attracting LinkedIn profile, grow your LinkedIn account and connections, and get a steady stream of leads on LinkedIn.
- LinkedIn Marketing, Lead Generation & Sales – In this LinkedIn training, you’ll learn how to create a professional LinkedIn profile and use LinkedIn marketing strategies to drive leads and sales.
You can also create social media profiles on all the other social networks to claim your writer brand name, boost your visibility, promote your services, and connect with potential clients.
Learn what sort of social media posts work best on each platform, and how you can get potential clients interested in your freelance writing services.
But, if you want to be strategic and avoid wasting time on platforms where you’re less likely to find clients actively looking to hire freelancers, it’s best to focus your efforts on LinkedIn.
#3. Work with content writing agencies
If you have little to no writing experience and are looking for entry-level freelance writing jobs, you can work with a content writing agency that hires freelance writers.
This is the best way to get paid to write and get feedback to improve your writing skills while you build your writer brand. Here are some freelance writing websites that pay you to write online and earn money:
These sites that pay you for writing articles may offer you content writing jobs for freshers if you meet their job description for content writers.
#4. Make money writing on Fiverr
Fiverr is one of the best freelance websites for beginners as it’s easier to get Fiverr writing jobs for beginners and succeed in the Fiverr content writing marketplace, than on the highly-competitive Upwork freelance platform.
Instead of spreading yourself thin trying to promote your freelance services on all of the freelancing websites and freelance marketplaces, just focus on creating and promoting your Fiverr freelance writing gigs.
In this Fiverr Freelance Course, you’ll learn how to get more clients and sell Fiverr gigs like the top 1% of freelancers on the Fiverr website.
If you’re looking for writing sites that pay daily, you can reach that goal on Fiverr, once you become a highly-rated writer who delivers all freelance writing gigs on time and to the client’s satisfaction.
This Udemy course on Fiverr freelancing for beginners will show you how top Fiverr sellers boost their freelancing earnings by 1000% from each sale on sites like Fiverr.
Also, explore the Fiverr Workspace freelancing logistics tool that helps solve many of the problems that plague the modern freelancer.
This freelancing tool is a one-stop app for time tracking, invoicing, payments, proposals, contracts, task management, and income and expense tracking.
#5. Network with potential clients in real life
Virtual and social networking have their limits. There’s no better way to build a relationship with a potential client than meeting face-to-face.
You can meet and network with potential clients and other professionals by attending local and national conferences, industry events, and meet-ups.
For example, if you’re a travel content writer, you can attend travel conferences to connect with travel agencies, travel influencers, and travel bloggers looking to outsource their content writing.
In Keith Ferrazzi’s Complete Guide to Building Your Network course, you’ll learn what a personal network is and how it benefits you professionally and personally.
You’ll also learn how to develop the strong personal relationships needed to achieve your goals, develop deeper, stronger, more mutually beneficial relationships, and create a strategy for maintaining these relationships.
Start building your business network and relationships with these local networking and business networking tips that will help you learn effective professional networking etiquette.
A famous quote by the Roman philosopher Seneca says, “While we teach, we learn.”
“While we teach, we learn.” ~ Seneca
The best way to learn a new skill is to teach it to others. So share your writing tips, tools, and resources on your blog and social media channels, and you’ll soon be known as an expert in the field of writing.
You can leverage your expert status by building your writer’s brand, so you can increase your freelance writing rates, get higher-quality clients, and attract well-paying freelance writing gigs.
You can even offer to be a writing coach to other freelance content writers, or start your own web content writing business and hire freelancers to write for you.
#7. Use a lead magnet to build a list
Offer a lead magnet to attract potential clients by creating free eBooks, templates, checklists, or other free downloadable resources on your website or blog in exchange for their email addresses.
You can start building an email list for free with Podia’s email features and use it to send email broadcasts and campaigns. This will allow you to follow up with clients, and even build a course or coaching community for free.
For example, I use Podia to offer a free lead magnet comprising my personal branding eBooks and writer resources on how to build a writer or author brand.
The Podia platform offers email marketing and more directly from the app, so you can communicate with customers without using any other platforms.
#8. Learn how to cold email & pitch clients
One of the most effective ways to connect with a business or client, and establish a professional relationship, is through the use of cold emails.
But cold emailing a large number of prospects daily, and not having it work out successfully, can be tiresome and depressing.
Many clueless freelancers waste a lot of time crafting and sending emails that receive no response, before eventually giving up and concluding that cold emails are ineffective.
The Advanced Cold Email Selling Course will teach you how to do cold email the right way so people thank you for emailing them, and how to turn those new relationships into quick sales.
You can also automate your cold email outreach with SmartWriter’s AI-powered personalized cold email outreach tools to create tailored emails that help you build 1-on-1 relationships with prospective clients at scale.
Freelancing success comes from asking, pitching, and advocating for yourself. Knowing how to pitch your services to a company or client is an essential skill for freelance writers.
But most freelancers are nervous or uncomfortable when pitching their ideas or their services to clients. They also worry about whether their pitches will come across as boring or awkward.
The Pitching Yourself Course will teach you how to prepare for any pitch you may have to give in your life. Learn how to present yourself professionally when pitching yourself in person, over Zoom, or in social media videos.
And if you want to learn the strategies that successful freelancers use to reach out and pitch clients, again and again, the Pitching Clients 101 course will show you how to confidently land your first client, and the next 5 or 10 more.
Studies show that it costs 5x as much to find new clients compared to keeping existing clients. In the Keep Your Clients Course, you’ll learn best practices for client communications, client retention strategies, and how to make the most of every client relationship.
#9. Launch an affiliate or referral program
A fantastic technique to encourage your satisfied customers to promote you and your freelance writing services is by starting an affiliate or referral program.
A referral program can be via word-of-mouth or an affiliate program. Podia’s Shaker Plan can help you start an affiliate program, turn your customers into advocates, and pay them commissions to refer new clients to your business.
You can start an affiliate program for your freelance writing packages, for example, and pay your affiliates 10 to 15% of the order just for referring a paying client to you.
You can also sell eBooks, courses, and coaching on the Podia platform. With your free Podia plan, you can begin selling right away and only pay an 8% transaction fee on paid products sold.
#10. Partner with freelancers & influencers
Clients will often hire freelancers for one type of job, like website design, and ask them if they can refer someone else for freelance writing jobs.
If you have an affiliate program to promote your freelance writing business, you can collaborate with other freelancers and pay them to refer your writing packages to their clients.
You don’t need to collaborate with freelance writers only; you can work with any kind of freelancer that works with paying clients.
These collaborations are a great way to leverage the connections of other freelancers who offer different services and can refer clients to you.
You can repeat this process by approaching bloggers and influencers who target the same audience as you, offering them a percentage of the client sales they refer.
These are just a few of the many ways to market your freelance writing business. If you’re creative and willing to put in the effort, you can find success using any or all of these marketing strategies to appeal to your target audience.
I hope these tips to get more freelance writing gigs will help you find great success in your freelance writing career.
Writing Tips & Tools
- Learn freelance writing with the best freelance writing classes
- 16 types of writing skills and how to learn them
- How to start your own web content writing business
- Writing for the web: Learn SEO content writing for beginners
- Best AI writing courses to start writing AI content
- Best SEO content writing tools to write SEO-friendly articles
- Best AI content generator tools for writing AI content
- Best online paraphrasing tools to rewrite sentences online
- 12 fast writing tips to learn how to write fast & write well
- Article writing tips to write an article for publication
- 10 steps to writing high-quality blog posts
- How to build influence as a writer influencer
© 2022, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.