Your personal brand logo is your visual identity. In this article, you’ll learn how to design a personal logo that reflects your personal brand values.
Whether you’re a top-level executive, coach, consultant, author, speaker or service professional, the best thing you can do for yourself in 2020 is to start building a personal brand.
When creating a personal brand logo, it’s important to think about how that logo is going to represent what you do and how it is going to evoke the spirit and ideals of your personal brand.
What’s Your Personal Brand Story?
You must know your personal brand story. What are the events that shaped your life and made you who you are? What were the high points and the low points in your life?
What were your most life-changing moments? How did these events shape your personal brand promise? Do you have a personal brand tagline?
Read these 11 creative personal branding examples of successful authors, coaches, speakers and CEOs for some personal branding tips and inspiration.
What Are Your Personal Brand Values?
It’s important to have a personal brand statement for yourself and to create a personal brand built around that initial statement. Don’t just set out to make money – set out to do something amazing with your personal brand.
Build it around an idea that you really believe in! Write a personal brand statement and create a personal brand identity that reflects your authentic personal brand values.
Personal Logo Design Tips
There are practical considerations for a logo and once you have your personal brand statement, tagline and values, you need to ensure that your personal brand logo reflects all these.
Here are some things you need to consider when you create a brand logo:
The colour of your personal brand logo is ultimately going to impact the colour palette of your personal brand website.
This is the problem with red: while a great colour in terms of standing out, it’s somewhat harsh and is very difficult to work into a relaxing and pleasant design that people want to spend time around.
Your personal brand logo won’t just be appearing on your website – it also needs to appear on your business cards, promotional materials and more.
Sometimes it will be very small and sometimes it will be black and white. As such, you need to ensure that your logo will look good under any of those circumstances. It must be versatile.
Your personal brand logo needs to be unique. Not only is this important to avoid infringing a trademark but also so that people will instantly recognize it as belonging to you!
How To Design A Personal Logo
For some people, creating a personal brand website and a personal brand is one of the most enjoyable aspects as this is a creative process that lets you really put a unique stamp on your organization as a coach, consultant or trainer.
If you’re a ‘creative type’ and you enjoy drawing, then you’ll no doubt get a kick from it. But what if you’re not a creative type? What if you have no idea how to go about creating your own logo and don’t know where to start?
- Learn your brand archetype
Carl Jung understood archetypes as universal, archaic patterns and images that derive from the collective unconscious. In marketing, an archetype is a genre to a brand, based upon symbolism.
12 archetypes have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.
According to psychology-driven brand strategist, Kaye Putnam, “As humans, we want to connect with people – not products or services. So, when a brand takes on a primary character archetype, people recognize it – they get it. When people understand your brand, they can begin to like and trust you, which leads to sales.”
Kaye Putnam’s Free Brand Personality Quiz will help you identify your personal brand archetype so that you can use the colours, fonts and imagery that will help you showcase your personal brand in the best way possible.
- Create a mood board
A mood board is simply a collection of images that relate to your personal brand, that inspire you and that you want to take cues from. Some of these images might be logos from competing brands, others might be photos of things you’ve seen and just like the looks of.
You might choose images that relate to you personally or you might pick things that represent what you’re trying to achieve. Either way, this then puts all of these sources of inspiration in one place.
Now, when you glance over the page you’ll be able to get a kind of ‘visual direction’ for your logo design and it should start those creative juices flowing.
- Use a personal logo maker
The next step in the process is then simply to combine these various images into some unique configurations. Take the different elements and try putting them together – or finding ways to work them into the text of your personal brand name.
There are a number of free and paid web-based tools that will help you quickly, easily, and cost-effectively learn how to design a personal logo in minutes, without the assistance of a professional designer and with no previously logo design experience needed.
Here are some logo design tools to help you create your personal brand logo:
☑ DesignEvo is a free online logo maker with 10,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes.
- Conduct a poll
You should be left with a few different concepts, which you’re then going to take away and show to other people. Conduct a poll to get a vote on which one works best and take heed of this – your logo isn’t for you – it’s for your audience after all.
Expand Your Personal Brand Identity
Your logo is a visual representation of your brand and should evoke the ethos of your company, communicate what it is that you do and generally tie everything you create together into a cohesive package.
But once you’ve created your logo, you don’t have to stop there. There are actually a number of different things you need to create if you want to express your company’s identity effectively and the more materials you invest in, the stronger your brand identity will be.
Here are some key marketing materials to create for your brand…
Your website will most likely have a background or wallpaper and you want to ensure that this image ties in with the general idea of your business. You can also use this in other places – such as the backdrop of a flier.
- Video Openers
Something else that can come in handy is a video opener. Video marketing is a great tool for promoting your brand and what you do and having a dramatic opening to launch each video can again add some real cohesion.
This won’t be appropriate for every brand but for a lot of companies, having a mascot can be a great way to give their business a literal ‘face’. This can make you seem more familiar, friendly and open.
Again, this won’t always be necessary. But, in the right context having some music for your brand that can play during your video opener or in your advertising can help to reinforce the idea of your business.
If you can invest in your own font, this will help to create even more cohesion throughout your materials. Otherwise, pick a free one and use it consistently.
Creating an icon can be useful for things like your favicon (the image that shows on the browser tab for your website) or even for an app.
From writing your personal brand statement to learning how to create a personal brand step-by-step, these tips will help in developing a killer personal brand.
More personal branding tips:
- Free personal branding course to build a powerful personal brand
- Learn how to create a killer personal brand step-by-step
- Kaye Putnam on how to use the 12 Jungian brand archetypes
- Learn personal branding for coaches to market your coaching business
- Learn how to become famous and become a media darling or PR darling
- Sorav Jain offers personal branding tips for personal branding at work
- Kait LeDonne’s personal branding toolkit and LinkedIn branding tips
- Learn 7 ways to promote your brand on social media