Article marketing was one of the most popular ways to generate links online. However, Google has changed the rules, resulting in it falling by the wayside.
Back in 2007, people were able to create articles and submit them with ease to sites like EzineArticles, and within a short period of time, rank high on Google.
However, today with the new Google updates, there have been so many new changes that have forced people to lose their front-page rankings.
If you have not managed to keep up with the new changes from Google, a San Diego digital marketing company can help you in this field, they are always up to date with all the updates.
Google has made several changes over the past few years. One thing you need to understand is that Google wants high-quality articles.
In fact, one of the changes implemented by the Google Panda update was the removal of a whole lot of sites on Google that had very little useful content.
This alone is a huge problem that has caused thousands of marketers to fail with their website rankings and link-building campaigns.
Google doesn’t want random articles, with PLR content, ranking on the first page of several keywords. It only wants original, relevant, and useful information.
One thing many top marketers recommend is to simply continue creating high-quality content and to always look at quality backlinks if you are trying to rank your articles on Google.
The entire approach to getting backlinks has changed because Google doesn’t really believe that syndicated articles deserve to be considered backlinks.
In the past, people could write 10 articles, submit them to article directories and have them all be effective as backlinks. After the Panda and Penguin updates, these articles are no longer considered the high-quality backlinks that they used to be.
Many people often forget that quality content is crucial to your rankings. The term “quality more than quantity” has never been more true than now, since these new updates only want the best of the best.
As an example, thoughtful, analytical articles that provide helpful information are considered a great form of content in articles.
As to whether Google has changed the rules of article marketing, it is obvious that they have made quite a lot of changes that have affected the way articles rank and their importance in the scheme of things.
With all the new changes, it is highly recommended that you only create the most original content in any articles created for your blog or your link-building campaign.
Article spinning has also received a huge setback. Spinning is a common form of content generation, and it is something that isn’t worth doing anymore.
If you plan on spinning articles and trying to get them ranked on Google, you can expect to end up ranking very low on Google for your optimized keywords.
The rules have definitely changed. You cannot just spin an old article, reword content, submit it to article directories, and expect it to get ranked. Good backlinking strategies and helpful content is always going to be important.
If you want to succeed in SEO website ranking campaigns, you need to give Google what they want their users to see. It is the only thing marketers can do!
So try to use article marketing as a form of educating your readers, rather than to generate backlinks and traffic, and you’ll achieve your article marketing goals.
© 2012 – 2022, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.