I just came across this article on creating great blog content from my fave inbound marketing blog.
After you’ve been working on your business blog for a while, there are a number of great things that you can do to give it a boost.
When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership.
But after a few months of regular publishing and generating growth, it can be beneficial to give your readers some variety by creating and publishing different types of content in various formats to help your blog grow and keep the content exciting.
There are many possible ways to do this,
In order to reap the rewards of blogging, however, you need to be able to adhere to certain standards especially when it comes to the quality of the content you produce. You also need to ensure that your content is relevant to your business and useful to your readers.
Here are 3 of the most important blog writing tips to keep in mind:
1. Know Your Facts
Sales copy can only do so much when you are trying to establish trust between you and your customer base. A blog, regardless of the niche it is catering to, must provide usable information that is backed by facts.
People who frequent the web are always looking for websites from which they can learn new things especially if they are trying to find out more about certain commodities and/or services.
Blogs have been a mainstay of the Internet for a few years now, and what began as a simple, informal way to share personal thoughts has expanded to include everything from great literature to petty nonsense.
If a blog is just your hobby horse, the quality of the writing is probably not a critical factor. But even an informal blog that is poorly written is a blog set up to fail – or at least destined to remain a backwaters of the Internet, drawing barely a few hits a month.
High Quality Blog Writing Is The Key To High Traffic
Writing highly readable blog content that is interesting, grammatically correct and compelling is the key to what is perhaps the Holy Grail of the blogger – heavy traffic! If you think “any old thing will do” for your blog content,