Are you wondering why your blog isn’t getting any traffic?
There may be several reasons why your website isn’t getting any visitors. In this post, I’m going to talk about five common reasons, and how you can fix them.
If you follow the advice in this article, you’ll fix the issues with your blog, and you’ll start getting traffic.
Here are 5 reasons why you’re not getting enough traffic:
1. You’re not waiting long enough
A lot of people don’t realize how long it takes for a page to rank organically in Google. The truth is that a lot of SEO is just about waiting.
Ahrefs did a study in which they crawled over 2 million pages and found how long it took for them to rank on the first page of Google.
The results were startling. They found that only 5% of the pages ranked in less than a year. That means that over 95% of web pages took over a year to rank in Google.
A lot of bloggers expect results fast, but they need to be patient. Your blog needs to be around for a long time before Google starts trusting it.
That’s why I recommend people to be patient. But that doesn’t mean you can’t be proactive. There are many things you can do to improve your traffic now.
2. You’re not promoting your content
You won’t build a blog audience if you don’t get any eyeballs to your content.
People either don’t promote their content, or they do it the wrong way. Spamming your content is only going to hurt your website. You need to develop a smart strategy for promoting your blog.
The first thing is to create social media profiles for your blog. Create an account on each of these websites:
Then, you have to slowly build followers by posting good content. As you gain followers, they’ll go to your blog.
You should also promote your content on like-minded communities. Quora is a great website for this. So is Reddit, as well as niche-specific forums.
Find communities in your niche, and engage with them. Post helpful content and you’ll get some traffic that way.
Last, but not least, creating a YouTube channel is another great way to promote your blog.
YouTube is a tool that many bloggers are finding to be a great marketing opportunity as videos are becoming the preferred form of content sharing over text.
3. Your content is not good enough
Sometimes, the problem is not your marketing strategy, it’s your content itself.
No matter how well you promote your content, it’s not gonna get traction if people just don’t like it.
That’s why one of your top priorities should be to create great content. Your content is the core of your blog. It’s the foundation.
There are some proven ways to get your content to rank in Google. Studies show that long-form content ranks better. The ideal word length is around 1800 words.
The best way to create long-form content is not to stuff as many words as you can, but to create a valuable and well-research post.
You should create content that people find helpful. It should answer their questions in some way. It should also be engaging and interesting.
Here are some tips for creating good blog posts:
- Use images
- Use sub-headings
- Engage with the reader
- Use short paragraphs
- Answer a question.
If you follow these tips, you’ll increase your chances of getting traffic.
4. You’re using dubious link-building strategies
If you’re not getting traffic to your blog, it might be that your website has been penalized by Google.
Google forbids us from building links for the purpose of affecting our ranking. This is considered manipulation, and it can get you a penalty from Google. Click here to read Google’s Guidelines.
The penalty usually means that your traffic drastically reduces. But for new websites, it just means that they don’t get any traffic at all. They don’t climb up in the rankings.
The easiest way to get penalized is to buy links.
Have you purchased a link package from an SEO website? If so, then your website is at risk of a Google penalty. Google explicitly forbids buying links.
You might also get a penalty if you build a lot of spammy links by yourself.
The way to fix this is, firstly, to remove all the toxic links to your blog. Go to Google Search Console to check all your links. Then manually remove the bad links, or use the Disavow tool to remove them.
Then you have to start building good links to your blog. They’re also called white hat links. White hat links improve your website’s authority and this leads to better rankings and more traffic.
The best way to build good backlinks is to reach out to other bloggers in your niche and establish relationships. You can guest post on their website and get a backlink.
You can also share your content more. If people find your content really good, they’ll naturally link to it.
5. You’re not using the right tools
Bloggers have a lot of tools at their disposal, and they have to use the right ones to get good results. There are free tools and paid tools.
You can create a successful blog using just free tools. The best free tools are Google Search Console and Google Analytics. These are free services provided by Google.
They let you monitor your website traffic and other important metrics. Every blogger should use these tools. It helps them see where their website is lagging behind, and how they can fix it.
There are also some paid tools that you can use to boost your blog. Two of the best ones are Ahrefs and SEMRush.
These are marketing and SEO tools. They give you insights into your competitors. They tell you how much traffic other websites are getting, which keywords and pages get the most traffic, and what their link profile is.
It’s very important to look at your competitors and see what they’re doing. This helps you figure out where you’re lacking and need to improve. You don’t need to use tools to do this, but it makes the job easier.
So, in summary, these are the 5 most common reasons your blog is not getting traffic. You need to go through each one and make sure that you’re not doing something wrong.
You need to create helpful and engaging long-form content. You also need to have a solid content promotion strategy, by promoting on social media and niche-specific communities on forums, Reddit, and Quora.
You need to make sure you’re not using any bad link building strategies. You also should keep an eye on your competitors. And of course, you need to wait.
Even if you’re doing everything right, that doesn’t guarantee you will rank overnight. SEO takes a long time to do its work, so you’ll have to be patient.
If you follow these steps, then your blog will be on its way to success.
© 2019, Jatin Kumar. All rights reserved.
Jatin Kumar is an entrepreneur and blogger from India. On his website, Income Learner, he teaches people how to make money online.