Adding Rich Snippets to your posts and pages is more important than ever, with Google hinting it may decide to use structured data in its ranking algorithm some day.
Not surprisingly, Neil Patel posted a great blog post about implementing structured data (schema markup or Rich Snippets) in your website or blog. If you want to understand this from the SEO point of view, his post is a must-read.
In this article, I simplify Rich Snippets so that you can understand how and why you need to add them to your WordPress blog.
What Are Rich Snippets?
Rich Snippets are a way of delivering information (microdata) to search engines that tells them more about your content. It gives them the information they need to display data such as star ratings, author information and more,