One way of building links to your blog is by reaching out to other bloggers who write about the same topics and requesting them to link to you. Joining a blog community is a good start to your blogger outreach program.
If you join a blogging community, you will find that users just like you have created communities for people with common interests.
There are blog communities for just about any subject, and if you find that there isn’t a community for the subject, you can create one. These communities are an ideal place to promote your blog.
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Businesses today are struggling deeply because they’ve run out of ways to get their business heard or noticed offline.
Everything, from advertising in the yellow pages to posting ads in the newspapers, are all just not working as well as it used to in the past.
The truth is that almost every possible customer and potential business partner is online, not in the streets of Mumbai in a telephone booth holding the yellow pages.
In such a scenario, starting a blog to boost your online visibility is not just essential, but can give your business the advantage it needs over your competitors.
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In earlier parts of this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to brand yourself, boost your reputation and sell your products and services online.
In this article, I provide specific tips on using your blog help you boost your marketing ROI and visibility online.
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By Priya Florence Shah
In previous articles in this series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing, and provided some tips on using your blog to sell your products and services online.
This article continues with more tips on using your blog to brand yourself and boost your reputation online.
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Blogs are about communicating - connecting with your audience. In part 1 of this article series on marketing with blogs, I discussed the reasons why blogs are excellent tools for marketing. In this article, I outline some tips on using your blog as a good vehicle for your marketing communications.
By Priya Florence Shah
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs. Corporates are using blogs to build branding and to communicate with their community.
Blogs have a number of advantages that make them excellent tools for communication. They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.
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