Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.

But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.

To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.

As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.

Pied Piper
Source

The ambiguity of “influence”

Influencer marketing is booming. Back in 2016,