How To Write Blog Content That Gives You The Results You Want

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In the process of publishing many of our own blogs and consulting with a number of clients for business blogging services, we’ve found that it helps, at the outset, for a business to get clear on what it is they’re trying to achieve with a blog.

We’ve found that there are essentially three types of goals that businesses can achieve with a blog.

1. Boosting Visibility and Traffic
2. Creating Thought-Leadership, Authority and Branding
3. Generating Leads and Sales

While the results of the first two goals are hard to measure in terms of numbers, the third is easier to quantify.  A business blog can, in effect, meet all three of these goals, but it helps immensely if the content you create is targeted to achieving the exact goal you desire.

Here’s how we advise our clients to go about creating content that fulfils these goals.

Content For Blogs: 3 Types That Boost Your Blog’s Quality

I just came across this article on creating great blog content from my fave inbound marketing blog.

After you’ve been working on your business blog for a while, there are a number of great things that you can do to give it a boost.

When you were first getting started with blogging, your primary concern was probably just getting content shipped on a regular basis so you could generate your initial momentum and begin to build an audience and readership.

But after a few months of regular publishing and generating growth, it can be beneficial to give your readers some variety by creating and publishing different types of content in various formats to help your blog grow and keep the content exciting.

There are many possible ways to do this,