How important is personal branding? According to US PR firm Edelman, 65 per cent of Internet users regard online search as the most trusted source of information about people and companies.
People go straight to Google, Facebook or LinkedIn to help them decide whether or not to do business with a person or organization.
“By building up your personal brand, you’ll be able to put your best foot forward online — which will also influence your success in the real world as well,” notes SmartInsights.
We research online before we decide whether to do business with a person or organization. Here’s how content marketing can help build your personal brand.
Brand strategy and content marketing
Virgin Group founder Richard Branson is not your typical snobbish businessman who bores you with business models,
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Becoming a professional blogger or pro-blogger is a field that has shown a lot of potential for entrepreneurs who have insight, drive, and a basic understanding of today’s innovative web technology. The ranks of so-called pro bloggers are still quite small, and there are very few people who make their living entirely off of their blogs.
However, every day there are more and more people who have managed to turn their weblogs into cash cows that supplement their income. The number of pro-bloggers is growing by leaps and bounds, but it is difficult to say whether this trend will continue.
Many bloggers dream of entering the sphere of professional blogging. There are very few people who happily devote an hour or more each day to their blog without at least occasionally wishing that they could earn some kind of financial reward for all of their work.
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