Social media is obviously a viable digital marketing strategy for B2C businesses, where engagement to customers can easily convert to lead and real sales. However, the same thing cannot be said to B2B businesses.
Even to this day, a lot of B2B businesses are still sceptical about the benefits of social media marketing. One of the most common reasons is that it is harder to measure the effectiveness of social media campaigns for B2B businesses.
Yet, just because the benefits are hard to see, doesn’t mean they are not there. In this article, we will discuss the steps to create a winning social media strategy for B2B companies, as well as the benefits.
Social Media Marketing B2B VS B2C: Three Major Differences
Let us begin by discussing the significant differences between social media marketing for B2B and B2C.