Have you jumped aboard the content marketing train only to see limited success and engagement?
This shouldn’t come as a surprise to anyone. Even as content marketing becomes more and more popular, businesses struggle to retain visitors and turn readers into customers.
TrackMaven research showed that content marketing output in 2015 rose by 35 percent. Engagement, however, dropped by 17 percent.
In 2016, “Content Marketing Benchmarks, Budgets, and Trends” reported, the effectiveness of content for B2B organizations dropped from 38 percent to 30 percent.
The solution to decreasing content engagement is not to create even more content; it is to make your content more engaging for your readers.
In this post, I’ll share 9 proven tactics you can use right away to improve your content engagement.