How To Create A Thriving Branded Community For Your Organisation


For years now, I have believed that blogs must be the hub of your social media presence, if only to escape the vagaries of the social media world. But, when Forrester’s Nate Elliott predicted that as social media matures, branded communities will make a comeback in 2015, I knew that this was one area of social media that I had to focus on.

Branded communities have been around even before blogs, with forums being some of the first communities. Today, smart individuals and organizations are going a step further and creating entire communities or social networks of their own.