Just reading a very useful post by Lee Odden of TopRank Online Marketing Blog that discusses very interesting ways to create the kind of content that people are actively searching for.
A lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company’s products, services and key messages. If it’s an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords.
Blogs are a great resource for people that are searching for answers, insight, how to’s, others’ experiences and opinion. Finding a way to create content that meets customer needs as well as achieving high search visibility for relevant business solutions is what makes blogs such useful online marketing assets.
One particularly effective way to get content ideas for blogging comes from reviewing web analytics for the kinds of questions people type in to search engines like Google or Bing that deliver visitors.