90% Of Businesses Say Blogs Are Among Their Most Successful Social Media Efforts

blogging-smallbizThe University of Massachusetts Dartmouth’s research on blogging found that 23% of Fortune 500 companies and 37% of Inc. 500 companies had a blog in 2011, a decrease from 2010.

Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010. This should make you wonder the reason companies are cutting back on blogging.

The answer is they didn’t. Rather, Inc. 500’s industrial composition changed in 2010 and 2011 toward more firms providing government services, a segment that blogs at 15%, compared with an overall average of 37%.

If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer,

4 Business Blog Benefits That Will Leave Your Competition In The Dust

Brands with blogs attract 97% more links and 55% more website visitors than brands without blogs. ~ Jeanne Hopkins, HubSpot

If you ever had any doubts about the benefits of blogging for business, the quote above should banish that.

There are many advantages to starting a company blog. Here we elaborate on just four blog benefits that will take your business light years ahead of the competition, in terms of visibility, positioning and profits.

  • Get published in print

When journalists research a story, the first place they look is online (read, Google). Now if that story is about your industry or your company, you definitely want to be one of the top news sources in the search engines.

Having your own blog not only catapults you to the top of the search engine results pages,