Examine the research, and you’ll find that 92% of businesses found blogs one of the most successful forms of social media, up from 86% in 2010. This should make you wonder the reason companies are cutting back on blogging.
The answer is they didn’t. Rather, Inc. 500’s industrial composition changed in 2010 and 2011 toward more firms providing government services, a segment that blogs at 15%, compared with an overall average of 37%.
If you want to increase your business’ social media marketing effectiveness, persuade management to add a blog to your marketing mix with these seven reasons every business should blog, regardless of whether your firm is a business-to-consumer,