Is your content not getting the results you want? Here are some top tips for getting your content noticed.
When you’re in any sort of business, it is certainly important that you are creating content. Not only can this help to act as a representation of your company and an authority piece, but it can also help out when it comes to getting your business up the search engine rankings.
Ideally, you will have a content calendar that you can follow and update as time goes on. However, you also need to ensure that you are in a position in which your content gets seen and shared as much as it possibly can.
Otherwise, you are going to find yourself in the frustrating position of creating it but not actually getting it out there. So, here are a few top tips to get your content noticed.
1. Select Your Platforms and Channels
There are so many different platforms and channels out there from which you could promote your content, but this does not necessarily mean that you are going to want to use all of them all the time.
This all comes back to what sort of audience that you are going to be targeting. For example, if you are aiming to draw in a younger crowd, targeting the more modern forms of social media such as TikTok is going to help out significantly.
However, if you are looking for something altogether more generalized, Facebook still may prove to be an effective and useful place to spread your content.
Ultimately, the more market research that you have done, the more likely it is that you are going to get this right. An agency like clickintelligence.co.uk can help you out with this.
2. Include Visuals with Content
Of course, a lot of the content that you are producing could be of a visual nature as well, but as for the standard blog posts and other written pieces, it is certainly important that you are getting people to take notice of your choice of imagery.
Otherwise, you can find yourself in a situation where you are producing great written content, but you are simply not backing it up with the visuals well enough.
So, this means not always necessarily relying on the stock imagery and, instead, having some new photos used. Start to measure the difference and you may well find that it is having the type of significant impact that you are looking to create.
3. Promote with Influencers and Thought Leaders
There is no doubt that influencers who are big on social media and thought leaders who have established themselves as the leading voices in their industry are going to be able to help out in a big way when it comes to content promotion.
Of course, this does not mean that you should simply be working with anybody who comes your way. Instead, you should carefully handpick the ones that are going to represent your brand in the best manner possible.
When you start to work with them, ensure that you are putting in place a clear plan of action that details exactly what sort of activity is going to take place on behalf of your brand. For example, the number of videos, tweets etc.
This way, you are less likely to end up in a situation in which there are going to be disagreements further down the line.
4. Guest Blog and Become a Thought Leader
While the promotional activity that you do for your own content is all well and good, it can also help you out in a big way if you are utilizing the importance of guest blogging and becoming a thought leader in your industry wherever this is possible.
Many of the big blogs and industry news will accept guest posts, so make sure that you are contacting them and pitching your content idea. This way, you will be able to promote your voice and get some valuable backlinks in here as well.
Beyond this, you should also look to become a thought leader by speaking in industry titles, newspapers etc. When you build your brand up big enough, it is likely that they are going to come directly to you, but you certainly need your voice out there until this occurs.
5. Make an Email Newsletter
If people like your brand and appreciate what you are putting out there into the world, there is no doubt that making an email newsletter can prove to be a highly effective way of directing people back to your content.
So, this means that you should aim to collect the data of your customers and drive people back to the site as and when you can. Of course, you do not want to put yourself in a situation in which you are spamming people and causing them to unsubscribe.
It is also important that you get all the finer details right, including ensuring that you have an interesting and clickable subject line, as well as designing the email in a positive way and ensuring that the imagery backs up and illustrates the content that you are putting out there.
6. Ensure Your Content Has the Right Keywords
A big part of ensuring that the search engine optimization of your website is done right is getting the keywords spot on. So, you should certainly ensure that you are using the right keywords in your blog posts as well as the main pages on your site.
When you are writing your content, they do not need to be stuffed in there. Instead, they should be both subtly used and in the right place to generate as much traffic as you can get via the major search engines.
The right content strategy can really see you turbocharging your business and ensuring that you are getting it noticed more and more.
As a direct result of this, you should start to see people sitting up and paying attention to it, which is obviously going to help you out significantly in ensuring that you are attracting more people and ultimately making the sales conversions that you were hoping for.
© 2021, Priya Florence Shah. All rights reserved.
Priya Florence Shah is a bestselling author, an award-winning online publisher, and an online branding consultant. Download her free personal branding eBooks and check out Devi2Diva, her book on emotional self-care for women. In her spare time, Priya writes science-fiction novels and poetry and chills with her two-legged and four-legged kids.