What is social media engagement and how can you increase it?
Social media engagement is the Holy Grail of marketing and seems to be just as elusive. It means different things to different people, but to most marketers, it means getting a response from their target audience.
It may come in the form of likes, shares, comments, tags, retweets, replies, mentions, follows, favourites, repins, clicks, upvotes, +1s, views, listens, or any number of forms that haven’t been invented yet.
But what engagement represents is a two-way dialogue between brands and customers. One of the reasons it matters so much is because it plays a crucial role in the calculation of Facebook’s Edgerank algorithm, and ultimately determines what percentage of your audience is viewing your content.
If you’re sharing content on social media networks, do your customers appreciate it and engage with it in one of the ways above? And how can you get more of it? That is what most marketers are asking today.
My primary rule of engagement is: If you want to increase engagement, be engaged. Like most people, social media users don’t care how much you know, until they know how much you care. Start by giving before you expect to receive.
That said, there are lots of things you can do to increase engagement, starting now. In this article, I cover 50 ways to increase social media engagement.