Influencer Marketing Best Practices To Build Solid Relationships

Influencer Marketing

There’s a new buzz word online and it’s called “influencer marketing.” What is influencer marketing and how can it help you?

It’s essentially the idea of building a relationship with an influential person (who has a much larger network than you do) with the ultimate aim of getting them to promote your products or services to their vast network.

I say ultimate aim, because that should not be the true aim of anyone building a relationship. Sure, we build relationships with all sorts of people, for all sorts of purposes. But the best kind of relationships are the ones that are forged over shared interests and goals.

Influencer marketing is a little bit like dating (minus the personal stuff), with the intent of building a long-term partnership with someone that you benefit from knowing. In the online world, it usually involves forging a relationship with someone whose content you enjoy.

The best relationships involve give and take. Just giving is codependent and just taking is parasitic. Giving is how you initiate a relationship and get the attention of an influencer. How can you give to an influencer? Here are some legitimate ways you can do that:

Read the rest of my post here: 8 Influencer Marketing Best Practices To Build Relationships That Work



How And Why To Add Rich Snippets To Your WordPress Blog

How And Why To Add Rich Snippets To Your WordPress Blog

Adding Rich Snippets to your posts and pages is more important than ever, with Google hinting it may decide to use structured data in its ranking algorithm some day.

Not surprisingly, Neil Patel posted a great blog post about implementing structured data (schema markup or Rich Snippets) in your website or blog. If you want to understand this from the SEO point of view, his post is a must-read.

In this article, I simplify Rich Snippets so that you can understand how and why you need to add them to your WordPress blog.

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Journalism Ethics Guidelines To Make You An A-List Blogger


“Want shares and links? Create deep research or opinion-forming content,” says a new study jointly conducted by BuzzSumo and Moz.

Having had some training and background in journalism, it made me happy to know that the content sweet spot for achieving both links and shares online is “authoritative, opinion shaping journalism on current topics or well researched and evidenced content” because it attracts more referring domain links.

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Blog Content Creation And Promotion In 2015 and Beyond [Infographic]

Blog Content Creation And Promotion

This article and infographic are based on a talk I gave at WordCamp Pune 2015.

Are you a blogger who’s been trying to build her blog audience and failing miserably to do so? If you’ve been wondering why your blogging efforts are not getting the results they used to get even a year ago, this post is for you.

In this post, I explore blog content creation and promotion trends in 2015 and beyond. Read on to see what the future holds for bloggers, content marketers and businesses that blog.

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How To Make Your Blog Go Viral (Hint: Promote It)


A while ago, I wrote a post on the “7 Qualities Of Incredibly Viral Content” in which I outlined seven qualities that I noticed in content that goes viral.

This was before I happened to start reading a book called Contagious: Why Things Catch On by Jonah Berger and realized that he talked about much the same thing in his book. If you really want to get a handle on creating viral content, go read this book.

Every social media marketer and content creator wants to know the secret to creating viral content. But, aside from a few qualities mentioned in my article above and in Jonah’s book, there is no “secret” to creating viral content. The clues are all there, if you know where to look.

Besides, creating content is only part of the puzzle. It’s no use creating an awesome blog post or video if you don’t promote it and give it the exposure it needs, so it gets seen by the right people (read, influencers).

As the infographic from Crazy Egg below shows, content promotion is as important (if not more) than content creation. In fact, bloggers like Derek Halpern recommend that you spend 20% of your time creating content and 80% promoting it.

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