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Here are 5 of the best Cyber Monday deals on hosting, domains and some of the best marketing tools to help you build your business online, including a discount for my own course.
Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.
But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.
To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.
As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.
Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.
But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.
In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.
1. Using the wrong code in your Pins
I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).
Disclosure: This blog contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really. Read my disclosure for more info.
Are you having a hard time figuring out Pinterest? You’re not alone. Even as someone who’s been online since 2001, and been a social media marketer since social media emerged, I had a hard time with Pinterest.
I almost gave up on it, until I read stories of how bloggers were getting humungous amounts of traffic (I mean hundreds of thousands of page views) to their website via Pinterest.
As of June 2018, Pinterest is up to 250 million active users and growing,
The principal aim of marketing is to convince a target market to buy certain services or products. This means that marketers will need to take benefit of each chance to provide the perfect message, to the perfect person, at the perfect time should they would like to make the maximum sales potential.
IoT technology enables marketers to achieve this task in some ways,
Since 2014, the popularity of voice search has grown rapidly; more than 40% of adults and 55% of U.S. teenagers reported using it more than twice a day.
When Siri hit the market in October 2011, this technology was considered a novelty; today, together with Microsoft’s Cortana and Amazon’s Alexa, they are all aiming to different extents to act as our virtual assistants.
Voice search proved to have some interesting and extremely useful applications and, by 2020, we expect to see half of all queries to be performed using voice search.
What this means for the online industry is that digital marketers will be concentrating their entire strategies around voice search.
Big industry names and experts have already started adapting to these changes, and to keep up with them, this article will give you the best tactics to optimize your web pages,
In this social media age, with so many channels available to share content on, do companies still need to have a blog to promote their content? I believe they do.
There are so many benefits to having a business blog that not having one can actually take you out of the running in this competitive digital media world.
Here are 10 reasons why your small business should have a blog.
1. Better search rankings and visibility
If you want to build traffic to your website, there’s no better way to do it than via search engines. But for your SEO campaign to work, you need to give search engines and visitors a reason to visit your website again and again.
Publishing a blog regularly and consistently will, not only help build your visibility in Google,
Affixed with alluring images and flooded with online shopping enthusiasts, Pinterest has become more than a social networking site.
Started in the year 2010, Pinterest has been climbing swiftly up the social media charts to become one of the most influential websites referring users to ecommerce websites.
Pinterest is an exquisite and sophisticated stage, where people share ideas by posting images known as Pins. These Pins can be collected as Boards that are categorized as per your preference.
Users love to come to Pinterest and see loads of appealing images from different segments and varied brands. Most of the users (approximately 93%) who have pinned one image or other have been involved in online shopping in last 6 months.
As a marketer, you should always keep in mind that users referred to ecommerce websites by Pinterest are 10% more likely to make a purchase decision.
Page load time can make or break a website. A site that takes ages to load drives its visitors off, not knowingly but unknowingly.
You might use social media or other resources to push up conversion, but all efforts will end in vain if the load time isn’t up to the snuff.
Users love websites that load fast despite being laden with images and videos.
Is it possible to offer users a fast browsing experience?
Yes, it’s possible. There are tips for reducing the page load time. But before we discuss them, let’s have a full grasp of how page load time impacts conversion rate. After all, all the online activities are aimed at only one goal – conversion.
I don’t want to start with speculations. We’ll have ample time to speculate later.