You’ve probably been there a hundred times. You work on an awesome and holistic piece of content, you put your heart and soul into it.
And at the time you publish it, you get …
No shares, no comments, no rankings. Yes, quite frustrating. But the truth is: no matter how great your content is, it still needs links and promotion.
This is why having a blog outreach strategy is crucial when it comes to SEO. Sharing your blog content with the right audience can significantly boost your site’s visibility.
Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most of it.
Ready? Let’s get started!
Rule #1 –
Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.
I’ve scoured the internet to find the best Cyber Monday deals and deep discounts to help you build your business online.
Here are 5 of the best Cyber Monday deals on hosting, domains and some of the best marketing tools to help you build your business online, including a discount for my own course.
Starting your own business and doing work you love is truly life-changing. But to reach those goals, you have to have a solid product and an audience who believes in you to give that product.
Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.
But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.
To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.
As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.
The ambiguity of “influence”
Influencer marketing is booming. Back in 2016,
Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.
But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.
In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.
1. Using the wrong code in your Pins
I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).
Disclosure: This blog contains affiliate links. I may earn a small commission to fund my coffee drinking habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really. Read my disclosure for more info.
Are you having a hard time figuring out Pinterest? You’re not alone. Even as someone who’s been online since 2001, and been a social media marketer since social media emerged, I had a hard time with Pinterest.
I almost gave up on it, until I read stories of how bloggers were getting humungous amounts of traffic (I mean hundreds of thousands of page views) to their website via Pinterest.
As of June 2018, Pinterest is up to 250 million active users and growing,
The Internet of Things (IoT) technologies will influence every facet of our private lives over the next ten years.
Everything from the way we consume, communicate, and participate the surroundings around us will shift as IoT tech advances.
Like all technological advancements previously, IoT technologies will also be employed to make advertising more compelling and useful.
IoT technologies will let manufacturers engage with their clients on a more personal level and make it possible for businesses to create customized content to fulfill their client’s’ needs.
The principal aim of marketing is to convince a target market to buy certain services or products. This means that marketers will need to take benefit of each chance to provide the perfect message, to the perfect person, at the perfect time should they would like to make the maximum sales potential.
IoT technology enables marketers to achieve this task in some ways,
Since 2014, the popularity of voice search has grown rapidly; more than 40% of adults and 55% of U.S. teenagers reported using it more than twice a day.
When Siri hit the market in October 2011, this technology was considered a novelty; today, together with Microsoft’s Cortana and Amazon’s Alexa, they are all aiming to different extents to act as our virtual assistants.
Voice search proved to have some interesting and extremely useful applications and, by 2020, we expect to see half of all queries to be performed using voice search.
What this means for the online industry is that digital marketers will be concentrating their entire strategies around voice search.
Big industry names and experts have already started adapting to these changes, and to keep up with them, this article will give you the best tactics to optimize your web pages,