You’ve probably been there a hundred times. You work on an awesome and holistic piece of content, you put your heart and soul into it.
And at the time you publish it, you get …
No shares, no comments, no rankings. Yes, quite frustrating. But the truth is: no matter how great your content is, it still needs links and promotion.
This is why having a blog outreach strategy is crucial when it comes to SEO. Sharing your blog content with the right audience can significantly boost your site’s visibility.
Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most of it.
Ready? Let’s get started!
Rule #1 –
Disclaimer: This blog post contains affiliate links. I may earn a small commission to fund my coffee habit if you use these links to make a purchase. You will not be charged extra, and you’ll keep me supplied in caffeine. It’s a win for everyone, really.
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Starting your own business and doing work you love is truly life-changing. But to reach those goals, you have to have a solid product and an audience who believes in you to give that product.
Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.
But today, content creation is so prolific that in 60 seconds, around 3.3 million Facebook posts, 449k tweets are created.
To save users from this content shock, these same channels also give power to your audience to “block” or “hide” your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay in their radar.
As brands are becoming more aware of these powers, they are turning to influencers to lower the advertising noise and reach their consumers in a less intrusive way.
The ambiguity of “influence”
Influencer marketing is booming. Back in 2016,
Most bloggers that discuss Pinterest marketing talk about the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.
But, as an active and engaged Pinterest user, I see a number of not-so-obvious mistakes that Pinners are making all the time. Many of them can affect how your Pin is shared, and whether it gets clicks back to your website.
In this article, I outline 7 not-so-obvious Pinterest mistakes that are hurting your shares and engagement.
1. Using the wrong code in your Pins
I see many Pinners using their image’s alt text to generate their Pinterest description. But, the primary purpose of alt text is to describe the photo to visually impaired users, so doing this can harm your website’s usability and search engine optimization (SEO).