Imagine visiting a beautiful website that looks modern and is accurate to the brand. You’re impressed at this point and willing to give the company’s products a chance.

Now imagine reading the website content. It is full of spelling and grammar mistakes, has outdated information, and has a poor writing style.

That would immediately affect how you look at the company. That’s why website content is just as, if not more important than the website design.

These 10 dos and don’ts comprise my best practices for writing website content. They will help you write good website content and earn customer trust.

1. Do Use Your Own Voice

The last thing you want is for your text to sound dry and boring. It is easy to include all the information a customer might need, but it’s difficult to add your own spin on it.