Blogs are a low-cost and very efficient way to boost traffic and search engine rankings.
They can also be used to generate leads in the form of blog subscribers.
A lead-generating blog requires a few extras that a normal blog does not.
Click here to download our FREE ebook that reveals 6 steps to creating a blog that will generate more leads for your business.
If you have no time or inclination to spend hours writing blogs and nurturing an email list, we can handle it for you. We also recommend using social media as a way to reach a wider audience.
We will help you disseminate your content, build authority and reach, create social media branding and build a list of engaged and active subscribers (leads), whom you can contact repeatedly via a newsletter.
Our social media marketing package includes:
We believe that you must own your channel through which you communicate with your audience online.
That is why we recommend having your own blog with original content that becomes the hub of your social marketing presence.
If you have not created a blog, we will help you do it (charges will be applied for domain and WordPress hosting).
If you already have a blog, you only need give us your login details.
We will ensure that your blog theme is responsive and mobile-friendly.
We will also keep your WordPress install and plugins updated and optimized with the most relevant functionality and moderate comments and spam.
We will use the tools provided by MailChimp to add a subscription form with your free offer.
This can be anything relevant and attractive to your subscribers and can be delivered digitally (eg: a discount coupon, a free ebook, webinar or audio download).
We will write follow up emails with offers for your email list and ensure that regular blog updates are sent out via the Mailchimp interface.
We will also ensure that your email subscribers are kept up-to-date with your latest blog posts and offers.
We will publish 1000-word posts of original content, once a week to your blog, to keep your audiences engaged and interested in what you have to offer and boost your search rankings and website traffic.
We will also share your posts to all your social profiles.
We will create and manage 3 to 5 social profiles and build follower lists on all profiles.
You can choose from Facebook, Twitter, LinkedIn, Google+, Instagram and Pinterest profiles depending on which ones are most relevant to your business.
We believe that B2B business goals would be best served by promoting on Twitter and LinkedIn, while B2C marketing goals would be served by using Facebook and Twitter as the primary channels.
If you are a business that has a local presence and targets local customers, a Google+ Business Page is essential.
If you have rich media content, such as images and video, we believe you should have a presence on YouTube, Pinterest and Instagram.
We will grow a following on all profiles, based on the strategy that we will formulate in discussion with you.
We will update your social profiles once a day, either with your original blog posts or with non-original news items or quotes that pertain to your industry and keep your audience engaged.
Facebook organic reach has declined drastically in the recent past.
In order to grow a following and get your posts seen by the right audience, it has become essential to spend on Facebook ads to build a follower base and ensure that your posts get more engagement.