{"id":8904,"date":"2021-01-30T03:59:39","date_gmt":"2021-01-29T22:29:39","guid":{"rendered":"https:\/\/www.blogbrandz.com\/tips\/?p=8904"},"modified":"2022-05-27T06:03:10","modified_gmt":"2022-05-27T00:33:10","slug":"ecommerce-seo","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/ecommerce-seo\/","title":{"rendered":"15 Ecommerce SEO Best Practices To Skyrocket Your Online Sales"},"content":{"rendered":"

Want to improve eCommerce SEO? These 15 eCommerce SEO best practices will help you improve SEO for eCommerce sites and boost your eCommerce website rankings.<\/em><\/p>\n

SEO is tricky to get right – and SEO for eCommerce websites is even tougher. Ecommerce search engine optimization or eCommerce SEO has a slightly different focus: making sure your products are served to the customers who want them.<\/p>\n

To have a fighting chance at beating out the competition, you must implement SEO for eCommerce websites. This means you\u2019ll need to know the best practices to boost your e-commerce SEO.<\/p>\n

Why Ecommerce SEO?<\/h2>\n

To buy something online, customers typically go straight to the search bar. In fact, 42% of people start their online shopping with an organic search<\/a>.<\/p>\n

Ecommerce SEO is what helps users find the products they want – even when they don\u2019t yet know what exactly they want.<\/p>\n

To successfully sell products online, you\u2019ll need great eCommerce SEO to rank high on Google. You\u2019ll also need it to get ahead of competitors selling similar products.<\/p>\n

At the end of the day, eCommerce SEO is how your products rise to the surface of Google\u2019s bottomless results. It\u2019s how you say to users: \u201cYoo-hoo! I think I\u2019ve got what you what!\u201d Without it, your products may not even be seen, let alone purchased.<\/p>\n

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15 eCommerce SEO Best Practices<\/h2>\n

To help you boost your eCommerce website rankings, this article lists 15 best practices for eCommerce SEO that will put your online sales into hyperdrive.<\/p>\n

Here are must-have eCommerce SEO best practices so that you can start to build your Google ranking and the user experience on your site.<\/p>\n

1. Think up product-focused keywords<\/h3>\n

Unlike content pages that are focused on giving users the just-right information, your product pages must be skewed towards the way users buy<\/em>. This is a distinct way of searching – and thinking about SEO.<\/p>\n

Both your product and category pages should be optimized for this type of search. Practical phrases that users actually type into Google should be your priority.<\/p>\n

How can you come up with great product-focused keywords? Your first step should be to think like a user and focus on the characteristics and target audience of your products.<\/p>\n

Let\u2019s say you\u2019re selling athletic shoes. You shouldn\u2019t just add \u201cbest athletic shoes.\u201d Make it specific with product and audience information in your keywords, such as \u201cwater-proof athletic shoes for women\u201d or \u201cslip-resistant athletic shoes for runners.\u201d<\/p>\n

Next, you\u2019ll want to find lexical equivalents for your search. In the case of athletic shoes, you\u2019ll want a variety of keywords that cover synonyms, including sneakers, trainers, tennis shoes, gym shoes, running shoes, etc.<\/p>\n

2. Riff keywords and categories from Amazon<\/h3>\n

If you need an extra hand coming up with keywords, go straight to Amazon. It\u2019s the perfect place to get ideas for keywords and categories.<\/p>\n

There are two main ways to make use of Amazon. First, type your product or term in the search bar. Below, a bunch of product keywords will appear that are related to your term.<\/p>\n

Second, you can use Amazon\u2019s categories that clearly organize your product. When you drill down from the product category, sub-category, etc., you\u2019ll find useful ideas for structuring your own products.<\/p>\n

Pro tip:<\/strong> If you want even more keyword inspiration, Wikipedia\u2019s also a good go-to. In particular, the first sentence of entries is packed with useful keywords, as well as the table of contents.<\/p>\n