{"id":6826,"date":"2020-02-29T16:55:28","date_gmt":"2020-02-29T11:25:28","guid":{"rendered":"https:\/\/www.blogbrandz.com\/tips\/?p=6826"},"modified":"2023-02-08T03:56:52","modified_gmt":"2023-02-07T22:26:52","slug":"brand-archetypes","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/brand-archetypes\/","title":{"rendered":"Using Brand Archetypes For Personal Branding With Kaye Putnam"},"content":{"rendered":"

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Psychology-driven brand strategist, <\/em>Kaye Putnam<\/a>, explains how to use the 12 Jungian brand archetypes to create a personal brand that stands the test of time.<\/em><\/p>\n

What Are Brand Archetypes?<\/h2>\n

What are brand archetypes and how do they play a role in brand development? Archetypes<\/a> have their roots in Greek Mythology and are grounded in decades of psychological research. They are universally recognized figures that stand for certain basic human motivations and emotions.<\/p>\n

According to psychology-driven brand strategist, Kaye Putnam<\/a>, \u201cAs humans, we want to connect with people \u2013 not products or services. So, when a brand takes on a primary character archetype<\/a>, people recognize it \u2013 they get it<\/em>. When people understand your brand, they can begin to like and trust you, which leads to sales<\/em>.\u201d<\/p>\n

We, human beings connect with archetypes at an instinctive and primitive level, because they are pre-programmed into our subconscious. When we see the 12 Jungian Archetypes<\/a>, we find each one very familiar, because we can relate to one or more of them or we know people in our lives who express these archetypes.<\/p>\n

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Image Credit: <\/em>conorneill.com<\/em><\/a><\/figcaption><\/figure>\n

Each of these archetypes<\/a> corresponds with a basic human desire. Archetypes are the personification of these desires. So they’re an extremely useful tool to define your brand positioning statement and understand the brand attributes that will resonate with your target audience.<\/p>\n

The most loved brands are able to connect with their audience on a deep emotional level because they are aligned to a specific archetype. When you build a brand based on psychology and your unique personality, you\u2019ll attract the perfect clients for you.<\/p>\n

The first step to doing this is to know your own archetype<\/a> and your innate brand advantage so you can uncover the secret language of brand archetypes to attract your ideal clients.<\/p>\n

In this interview psychology-driven brand strategist, Kaye Putnam, explains what are archetypes, why they\u2019re so important in personal branding, and how to apply the results of her Jungian archetypes test<\/a> in creating your own personal brand.<\/p>\n

Kaye also explains how your brand perception, brand positioning strategy, brand messaging (such as brand taglines), and brand identity design<\/a> might change once you get clear on your archetype.<\/p>\n

What’s My Archetype?<\/h2>\n

Are you wondering, \u201cWhat’s my archetype?\u201d Take Kaye\u2019s Free Brand Personality Quiz<\/strong><\/a> to learn which of these 12 brand archetypes examples you represent. Once you find your archetype, you\u2019ll discover your unique strengths and psychological triggers to attract more of your ideal clients.<\/p>\n

Kaye\u2019s Brand Fluency Courses<\/a> will help you discover what “on-brand” means for you so you can create meaningful connections with your ideal clients and customers.<\/p>\n

Use this Jungian archetypes list to unlock your brand’s potential with a powerful action plan, aligned with your brand archetype.<\/p>\n

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  • Monarch or Ruler archetype<\/a><\/li>\n
  • Visionary or Magician archetype<\/a><\/li>\n
  • Warrior or Hero archetype<\/a><\/li>\n
  • Entertainer or Jester archetype<\/a><\/li>\n
  • Seducer or Lover archetype<\/a><\/li>\n
  • Maverick or Outlaw or Rebel archetype<\/a><\/li>\n
  • Adventurer or Explorer archetype<\/a><\/li>\n
  • Nurturer or Caregiver archetype<\/a><\/li>\n
  • Luminary or Sage archetype<\/a><\/li>\n
  • \u00a0Artist or Creator archetype<\/a><\/li>\n
  • \u00a0Guy\/Girl-Next-Door or Everyman archetype<\/a><\/li>\n
  • \u00a0Idealist or Innocent archetype<\/a><\/li>\n<\/ul>\n

    Watch the interview below and learn how to use Kaye\u2019s brand-building strategies<\/a> in creating a brand that stands the test of time.<\/p>\n