{"id":6606,"date":"2020-01-29T07:42:09","date_gmt":"2020-01-29T02:12:09","guid":{"rendered":"https:\/\/www.blogbrandz.com\/tips\/?p=6606"},"modified":"2023-11-02T23:40:55","modified_gmt":"2023-11-02T18:10:55","slug":"personal-brand-logo","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/personal-brand-logo\/","title":{"rendered":"How To Create a Personal Brand Logo That Reflects Your Values"},"content":{"rendered":"<p><em>Your personal brand logo is your visual identity. In this article, you&#8217;ll learn how to design a personal logo that reflects your personal brand values.<\/em><\/p>\n<p>Whether you&#8217;re a top-level executive, coach, consultant, author, speaker, or service professional, the best thing you can do for yourself is to start <a href=\"https:\/\/www.blogbrandz.com\/tips\/effective-personal-branding\/\" target=\"_blank\" rel=\"noopener\">building a personal brand<\/a>.<\/p>\n<p>When creating a personal brand logo, it\u2019s important to think about how that logo is going to represent what you do and how it is going to evoke the spirit and ideals of your personal brand.<\/p>\n<h2>What\u2019s Your Personal Brand Story?<\/h2>\n<p>You must know your personal brand story. What are the events that shaped your life and made you who you are? What were the high points and the low points in your life?<\/p>\n<p>What were your most life-changing moments? How did these events shape your personal brand promise? Do you have a personal brand tagline?<\/p>\n<p>Read these 11 creative <a href=\"https:\/\/www.blogbrandz.com\/tips\/personal-branding-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">personal branding examples<\/a> of successful authors, coaches, speakers, and CEOs for some personal branding tips and inspiration.<\/p>\n<h2>What Are Your Personal Brand Values?<\/h2>\n<p>It\u2019s important to have a personal brand statement for yourself and to create a personal brand built around that initial statement. Don\u2019t just set out to make money \u2013 set out to do something amazing with your personal brand.<\/p>\n<p>Build it around an idea that you really believe in! Write a <a href=\"https:\/\/www.blogbrandz.com\/tips\/effective-personal-branding\/#How_To_Describe_Your_Personal_Brand\" target=\"_blank\" rel=\"noopener\">personal brand statement<\/a> and create a personal brand identity that reflects your authentic personal brand values.<\/p>\n<figure id=\"attachment_6615\" aria-describedby=\"caption-attachment-6615\" style=\"width: 962px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6615\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Kitesurf.png?resize=962%2C655&#038;ssl=1\" alt=\"Richard Branson Kitesurfing\" width=\"962\" height=\"655\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Kitesurf.png?w=962&amp;ssl=1 962w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Kitesurf.png?resize=300%2C204&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Kitesurf.png?resize=768%2C523&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Kitesurf.png?resize=640%2C436&amp;ssl=1 640w\" sizes=\"auto, (max-width: 962px) 100vw, 962px\" \/><figcaption id=\"caption-attachment-6615\" class=\"wp-caption-text\"><em>By Dominic Lee, Priory Studios, Dublin, Ireland &#8211; Priory Studios, CC BY-SA 3.0<\/em><\/figcaption><\/figure>\n<h2>Personal Logo Design Tips<\/h2>\n<p>There are practical considerations for a logo and once you have your personal brand statement, tagline, and values, you need to ensure that your personal brand logo reflects all these.<\/p>\n<p>Here are some things you need to consider when you <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">create a brand logo<\/a>:<\/p>\n<ul>\n<li><strong>Color<\/strong><\/li>\n<\/ul>\n<p>The color of your personal brand logo is ultimately going to impact the color palette of your personal brand website.<\/p>\n<p>This is the problem with red: while a great color in terms of standing out, it\u2019s somewhat harsh and is very difficult to work into a relaxing and pleasant design that people want to spend time around.<\/p>\n<ul>\n<li><strong>Versatility<\/strong><\/li>\n<\/ul>\n<p>Your personal brand logo won\u2019t just appear on your website \u2013 it also needs to appear on your business cards, promotional materials, and more.<\/p>\n<p>Sometimes it will be very small and sometimes it will be black and white. As such, you need to ensure that your logo will look good under any of those circumstances. It must be <em>versatile<\/em>.<\/p>\n<ul>\n<li><strong>Uniqueness<\/strong><\/li>\n<\/ul>\n<p>Your personal brand logo needs to be unique. Not only is this important to avoid infringing a trademark but also so that people will instantly recognize it as belonging to you!<\/p>\n<p><a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&amp;nci=9588\" target=\"_blank\" rel=\"noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/02\/business-branding-services.jpg?resize=900%2C471&#038;ssl=1\" alt=\"business branding services\" width=\"900\" height=\"471\" border=\"0\" title=\"\"><\/a><\/p>\n<h2>How To Design a Personal Logo<\/h2>\n<p>For some people, creating a personal brand website and a personal brand is one of the most enjoyable aspects as this is a creative process that lets you really put a unique stamp on your organization as a coach, consultant, or trainer.<\/p>\n<p>If you\u2019re a \u2018creative type\u2019 and you enjoy drawing, then you\u2019ll no doubt get a kick from it. But what if you\u2019re <em>not <\/em>a creative type? What if you have no idea how to go about creating your own logo and don\u2019t know where to start?<\/p>\n<ul>\n<li><strong>Learn your brand archetype<\/strong><\/li>\n<\/ul>\n<p>Carl Jung understood <a href=\"https:\/\/www.blogbrandz.com\/tips\/archetypes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">archetypes<\/a> as universal, archaic patterns and images that derive from the collective unconscious. In marketing, an archetype is a genre of a brand, based on symbolism.<\/p>\n<p><a href=\"https:\/\/www.blogbrandz.com\/tips\/archetypes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">12 archetypes<\/a> have been proposed for use with branding: Sage, Innocent, Explorer, Ruler, Creator, Caregiver, Magician, Hero, Outlaw, Lover, Jester, and Regular Person.<\/p>\n<p>According to psychology-driven brand strategist, <a href=\"https:\/\/www.blogbrandz.com\/tips\/brand-archetypes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kaye Putnam<\/a>, \u201cAs humans, we want to connect with people \u2013 not products or services.<\/p>\n<p>So, when a brand takes on a <a href=\"https:\/\/www.blogbrandz.com\/tips\/archetypes\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">primary character archetype<\/a>, people recognize it \u2013 <em>they get it<\/em>. When people understand your brand, they can begin to like and trust you, <em>which leads to sales<\/em>.\u201d<\/p>\n<figure id=\"attachment_6607\" aria-describedby=\"caption-attachment-6607\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-6607 size-full\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/brand-archetype-wheel.jpg?resize=570%2C569&#038;ssl=1\" alt=\"brand-archetype-wheel\" width=\"570\" height=\"569\" title=\"\" srcset=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/brand-archetype-wheel.jpg?w=570&amp;ssl=1 570w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/brand-archetype-wheel.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/brand-archetype-wheel.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><figcaption id=\"caption-attachment-6607\" class=\"wp-caption-text\"><em>Image: Vision One<\/em><\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/www.blogbrandz.com\/tips\/brandquiz\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Kaye Putnam&#8217;s Free Brand Personality Quiz<\/a><\/strong> will help you identify your personal brand archetype so that you can use the colors, fonts, and imagery that will help you showcase your personal brand in the best way possible.<\/p>\n<ul>\n<li><strong>Create a mood board<\/strong><\/li>\n<\/ul>\n<p>A mood board is simply a collection of images that relate to your personal brand, that inspire you, and that you want to take cues from. Some of these images might be logos from competing brands, and others might be photos of things you\u2019ve seen and just like the looks of.<\/p>\n<p>You might choose images that relate to you personally or you might pick things that represent what you\u2019re trying to achieve. Either way, this then puts all of these sources of inspiration in one place.<\/p>\n<p>Now, when you glance over the page, you\u2019ll be able to get a kind of \u2018visual direction\u2019 for your <a href=\"https:\/\/www.prodesigns.com\/logo-design\" target=\"_blank\" rel=\"noopener noreferrer\">logo design<\/a> and it should start those creative juices flowing.<\/p>\n<ul>\n<li><strong>Use a personal logo maker<\/strong><\/li>\n<\/ul>\n<p>The next step in the process is simply to combine these various images into some unique configurations. Take the different elements and try putting them together \u2013 or find ways to work them into the text of your personal brand name.<\/p>\n<p>There are several <a href=\"https:\/\/gracethemes.com\/7-free-logo-design-tools-to-start-your-blog-off-right\/\" target=\"_blank\" rel=\"noopener\">free blog logo makers<\/a> and paid web-based tools that will help you quickly, easily, and cost-effectively learn how to design a personal logo in minutes, without the assistance of a professional designer and with no previous logo design experience needed.<\/p>\n<p>Here are some logo design tools to help you create your personal brand logo:<\/p>\n<p>\u2611\u00a0<a href=\"https:\/\/www.blogbrandz.com\/tips\/designevo-logomaker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">DesignEvo<\/a> is a free online logo maker with 10,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes.<\/p>\n<p>\u2611\u00a0<a href=\"https:\/\/www.blogbrandz.com\/tips\/logomaker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">LogoMaker<\/a> is another free personal <a href=\"https:\/\/www.blogbrandz.com\/tips\/logomaker\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">logo generator tool<\/a>. Try it out and get free eBooks and tutorials on logo design.<\/p>\n<ul>\n<li><strong>Conduct a poll<\/strong><\/li>\n<\/ul>\n<p>You should be left with a few different concepts, which you\u2019re then going to take away and show to other people. Conduct a poll to get a vote on which one works best and take heed of this \u2013 your logo isn\u2019t for you &#8211; it\u2019s for your audience after all.<\/p>\n<p><a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&amp;nci=8574\" target=\"_blank\" rel=\"noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/hire-logo-designers.jpg?resize=900%2C471&#038;ssl=1\" alt=\"Hire Logo Designers\" width=\"900\" height=\"471\" border=\"0\" title=\"\"><\/a><\/p>\n<h2>Expand Your Personal Brand Identity<\/h2>\n<p>Your logo is a <a href=\"https:\/\/www.blogbrandz.com\/tips\/creating-an-online-presence\/#10_Leverage_Visual_Branding\" target=\"_blank\" rel=\"noopener\">visual representation of your brand<\/a> and should evoke the ethos of your company, communicate what it is that you do, and generally tie everything you create together into a cohesive package.<\/p>\n<p>But once you\u2019ve created your logo, you don\u2019t have to stop there. There are actually several different things you need to create if you want to express your company\u2019s identity effectively and the more materials you invest in, the stronger your <a href=\"https:\/\/www.blogbrandz.com\/tips\/creating-an-online-presence\/#10_Leverage_Visual_Branding\" target=\"_blank\" rel=\"noopener\">brand identity<\/a> will be.<\/p>\n<p>Here are some key marketing materials to create for your brand\u2026<\/p>\n<ul>\n<li><strong>Backgrounds<\/strong><\/li>\n<\/ul>\n<p>Your website will most likely have a background or wallpaper and you want to ensure that this image ties in with the general idea of your business. You can also use this in other places \u2013 such as the backdrop of a flier.<\/p>\n<ul>\n<li><strong>Video Openers<\/strong><\/li>\n<\/ul>\n<p>Something else that can come in handy is a video opener. Video marketing is a great tool for promoting your brand and what you do and having a dramatic opening to launch each video can again add some real cohesion.<\/p>\n<ul>\n<li><strong>Mascot<\/strong><\/li>\n<\/ul>\n<p>This won\u2019t be appropriate for every brand but for a lot of companies, having a mascot can be a great way to give their business a literal \u2018face\u2019. This can make you seem more familiar, friendly, and open.<\/p>\n<ul>\n<li><strong>Jingle<\/strong><\/li>\n<\/ul>\n<p>Again, this won\u2019t always be necessary. But, in the right context having some music for your brand that can play during your video opener or in your advertising can help to reinforce the idea of your business.<\/p>\n<ul>\n<li><strong>Font<\/strong><\/li>\n<\/ul>\n<p>If you can invest in your own font, this will help to create even more cohesion throughout your materials. Otherwise, pick a free one and use it consistently.<\/p>\n<ul>\n<li><strong>Icon<\/strong><\/li>\n<\/ul>\n<p>Creating an icon can be useful for things like your favicon (the image that shows on the browser tab for your website) or even for an app.<\/p>\n<p>From <a href=\"https:\/\/www.blogbrandz.com\/tips\/effective-personal-branding\/#How_To_Describe_Your_Personal_Brand\" target=\"_blank\" rel=\"noopener\">writing your personal brand statement<\/a> to learning how to create a personal brand step-by-step, these tips will help in developing a killer personal brand.<\/p>\n<p><a href=\"https:\/\/go.fiverr.com\/visit\/?bta=27080&amp;nci=8503\" target=\"_blank\" rel=\"noopener sponsored\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/02\/viral-marketing-course.jpg?resize=900%2C471&#038;ssl=1\" alt=\"viral marketing course\" width=\"900\" height=\"471\" border=\"0\" title=\"\"><\/a><\/p>\n<h2>Personal branding tips<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/creating-an-online-presence\/\" target=\"_blank\" rel=\"noopener\">How to start creating an online presence for your business<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/effective-personal-branding\/\" target=\"_blank\" rel=\"noopener\">Learn how to create a killer personal brand step-by-step<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/jungian-archetypes\/\" target=\"_blank\" rel=\"noopener\">Kaye Putnam on how to use the 12 Jungian brand archetypes<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/personal-branding-coaching-business\/\" target=\"_blank\" rel=\"noopener\">Learn personal branding for coaches to market your coaching business<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/how-to-be-famous\/\" target=\"_blank\" rel=\"noopener\">Learn how to become famous and become a media darling or PR darling<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/personal-branding-tips\/\" target=\"_blank\" rel=\"noopener\">Sorav Jain offers personal branding tips for personal branding at work<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/personal-branding-toolkit\/\" target=\"_blank\" rel=\"noopener\">Kait LeDonne\u2019s personal branding toolkit and LinkedIn branding tips<\/a><\/li>\n<li><a href=\"https:\/\/www.blogbrandz.com\/tips\/promote-your-brand-on-social-media\/\" target=\"_blank\" rel=\"noopener\">Learn 7 ways to promote your brand on social media<\/a><\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/personal-branding-logo.jpg?ssl=1\" alt=\"Personal Branding Logo Inspiration\" data-pin-media=\"https:\/\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/personal-branding-logo.jpg\" data-pin-description=\"Need some personal branding logo inspiration and personal branding logo ideas? Get personal branding logo design inspiration and unique personal branding logo design ideas to design visual identity materials and website design inspiration for your personal branding #personalbranding #logodesign #designinspiration\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/personal-brand-logo\/\" data-pin-id=\"182747697369636349\" title=\"\"><\/p>\n<div style=\"display: none;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Personal-Brand-Logo-Design.jpg?ssl=1\" alt=\"Personal Brand Logo Design\" data-pin-media=\"https:\/\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2020\/01\/Personal-Brand-Logo-Design.jpg\" data-pin-description=\"Your personal brand logo is your visual identity. Learn about personal brand logo colour psychology, personal brand logo symbols. Get personal brand logo design ideas and inspiration to create a unique, creative personal brand logo graphics for social media marketing #personalbrand #logodesign #logo #graphics #branding\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/personal-brand-logo\/\" data-pin-id=\"182747697367645420\" title=\"\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your personal brand logo is your visual identity. In this article, you&#8217;ll learn how to design a personal logo that reflects your personal brand values.<\/p>\n","protected":false},"author":2,"featured_media":6608,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Personal Branding Tips For Developing A Killer Personal Brand","author":"Priya Florence Shah","date":"February 14, 2021","format":false,"excerpt":"From writing your personal brand statement to learning how to create a personal brand step-by-step, these tips will help in developing a killer personal brand.","rel":"","context":"In &quot;Digital Marketing&quot;","block_context":{"text":"Digital Marketing","link":"https:\/\/www.blogbrandz.com\/tips\/category\/digital-marketing\/"},"img":{"alt_text":"personal branding coach","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/02\/personal-branding-coach.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2021\/02\/personal-branding-coach.jpg?fit=900%2C600&ssl=1&resize=350%2C200 1x, 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