{"id":4855,"date":"2019-03-30T05:13:31","date_gmt":"2019-03-29T23:43:31","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=4855"},"modified":"2024-07-13T13:15:20","modified_gmt":"2024-07-13T07:45:20","slug":"content-scoring","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/content-scoring\/","title":{"rendered":"Content Scoring and Auditing Tips To Create Content That Converts"},"content":{"rendered":"

The practices of content scoring and auditing can help you develop content that not only resonates with audiences but drives them to convert.<\/em><\/p>\n

When is the last time you encountered a piece of content that made you want to share it with friends? When is the last time a blog post or webinar made you want to spend your money?<\/p>\n

Think of all those times. Now, do you know if your content is making your audience do the same? While the material used in content can vary, it is easy to tell if it is \u201chigh-quality.\u201d<\/p>\n

Your audience\u2019s behavior will reveal how much your content resonates with them. So how can you ensure your content is high-quality?<\/p>\n

The practices of content scoring and auditing<\/a> can help you develop content that not only resonates with audiences but drives them to convert.<\/p>\n

These marketing practices provide you with the information you need to develop material that gives value to your target audience.<\/p>\n

Instead of having to guess what your customers are looking for, both practices allow you to use past data and behavior to offer high-quality content.<\/p>\n

So, before we get into the details of using these two methods, it makes sense to define the purpose of content scoring and content auditing.<\/p>\n

What is content scoring?<\/h2>\n

At its core, content scoring is the process of setting and measuring the predictive performance of content, before publishing.<\/p>\n

If you’re in charge of creating content, the chances are high that you are already monitoring analytics regarding your content\u2019s performance.<\/p>\n

However, as revealed by definition, content scoring goes a bit further. The ultimate purpose is to assign values to content based on how effective it is regarding the generation of leads and conversions.<\/p>\n

\"Content
Source: SalesBenchmarkIndex<\/figcaption><\/figure>\n

For example, the material that a customer first comes into contact with will likely have a higher score and influence than another piece of communication they encounter in the middle of their buyer journey.<\/p>\n

This material could be a blog post, webinar, or social media posting that causes a customer to become more involved in your brand.<\/p>\n

Content scoring allows you to see the unique characteristics of each piece of content and how it can impact the behavior of audiences.<\/p>\n

The benefits of content scoring<\/h2>\n

There are a variety of reasons<\/a> why content scoring should become a part of your content marketing strategy:<\/p>\n