Sadly, the outreach skills of a majority of people leave much to be desired. This is why I came up with this short guide to SEO blogger outreach and how to get the most out of it.<\/p>\n
Ready? Let\u2019s get started!<\/p>\n
Rule #1 – Choose The Right Objective<\/strong><\/h3>\nIf you’ve already settled for a few sites you think are a good fit for your content, be mindful of how you approach them. Or better yet – who you approach.<\/p>\n
As in real life, the first impression matters a lot on the internet. Maybe even more because you might not have a chance to amend it afterward. And this happens a lot with the people that fail at outreach.<\/p>\n
One unwisely sent letter\u00a0and your email address will be marked as spam.<\/p>\n
To avoid a disaster like this, ensure you’re pitching the right person. Don\u2019t attempt to contact anyone just because you managed to find their address.<\/p>\n
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<\/a><\/p>\nEven if you are not going to be \u2018banned\u2019, the odds you’re getting a reply are low… very low.<\/p>\n
The efforts you put into your research can make all the difference between being noticed and being ignored.<\/p>\n
Visit the company or team page or the About page and locate the person who owns the blog or has access to it, such as the Head of Content.<\/p>\n
Note that not everybody eagerly discloses their contact information, and for obvious reasons. No one likes being bombarded with spam.<\/p>\n
So it may take some effort for you to find the right email address<\/a>.<\/p>\nLuckily, it\u2019s not that complicated to find someone\u2019s email address<\/a>. And there are tons of ways to achieve it.<\/p>\nIn a few cases, you may just need to check their Twitter. But most of the time you have to be more persistent and creative about it.<\/p>\n
Trust me, it will pay off eventually.<\/p>\n
Rule #2 – Get To Know The Person On The Other End<\/strong><\/h3>\nThis rule is so simple and yet, so overlooked.<\/p>\n
Sure, you can\u2019t study each blogger you contact in detail. But taking some time to gather basic information about them will uplevel your outreach game.<\/p>\n
So how can you benefit from this information?<\/p>\n
Right off the bat, you make your life a whole lot easier, as that information can provide you with the perfect lead-in for your outreach email.<\/p>\n
Personalization matters a lot. And if you give your outreach email a personal touch, you set yourself apart from the majority of bloggers doing outreach.<\/p>\n
Second, while doing your research, you can find out the \u2018don\u2019ts\u2019 you should avoid. For example, sometimes it\u2019s enough to check their \u2018Write for us page\u2019 where all the no-nos are listed.<\/p>\n
And if one of those mistakes slips into your email, that would be kind of a red flag for the site owner, because it tells them you haven’t done your homework.<\/p>\n
And last but not least, it\u2019s always flattering when someone takes the time to learn more about you.<\/p>\n
And the fact that you took the time to learn something about the blogger you’re getting in touch with is a nice personal touch.<\/p>\n
Plus, it\u2019s a good sign that you take them seriously. And everybody likes that.<\/p>\n
Rule #3 – Write Catchy Subject Lines<\/strong><\/h3>\nDon\u2019t judge a book by its cover, the saying goes. But we still do, don\u2019t we?<\/p>\n
And the cover of your email is its subject line. Regardless of how short your email is, it can say a lot about the content and its author, for that matter.<\/p>\n
Compelling and catchy subject lines are a huge part of your email outreach campaign<\/a>. And those who mastered them already accomplished 30% of the job.<\/p>\n
<\/a><\/p>\nEven if you are not going to be \u2018banned\u2019, the odds you’re getting a reply are low… very low.<\/p>\n
The efforts you put into your research can make all the difference between being noticed and being ignored.<\/p>\n
Visit the company or team page or the About page and locate the person who owns the blog or has access to it, such as the Head of Content.<\/p>\n
Note that not everybody eagerly discloses their contact information, and for obvious reasons. No one likes being bombarded with spam.<\/p>\n
So it may take some effort for you to find the right email address<\/a>.<\/p>\n Luckily, it\u2019s not that complicated to find someone\u2019s email address<\/a>. And there are tons of ways to achieve it.<\/p>\n In a few cases, you may just need to check their Twitter. But most of the time you have to be more persistent and creative about it.<\/p>\n Trust me, it will pay off eventually.<\/p>\n This rule is so simple and yet, so overlooked.<\/p>\n Sure, you can\u2019t study each blogger you contact in detail. But taking some time to gather basic information about them will uplevel your outreach game.<\/p>\n So how can you benefit from this information?<\/p>\n Right off the bat, you make your life a whole lot easier, as that information can provide you with the perfect lead-in for your outreach email.<\/p>\n Personalization matters a lot. And if you give your outreach email a personal touch, you set yourself apart from the majority of bloggers doing outreach.<\/p>\n Second, while doing your research, you can find out the \u2018don\u2019ts\u2019 you should avoid. For example, sometimes it\u2019s enough to check their \u2018Write for us page\u2019 where all the no-nos are listed.<\/p>\n And if one of those mistakes slips into your email, that would be kind of a red flag for the site owner, because it tells them you haven’t done your homework.<\/p>\n And last but not least, it\u2019s always flattering when someone takes the time to learn more about you.<\/p>\n And the fact that you took the time to learn something about the blogger you’re getting in touch with is a nice personal touch.<\/p>\n Plus, it\u2019s a good sign that you take them seriously. And everybody likes that.<\/p>\n Don\u2019t judge a book by its cover, the saying goes. But we still do, don\u2019t we?<\/p>\n And the cover of your email is its subject line. Regardless of how short your email is, it can say a lot about the content and its author, for that matter.<\/p>\n Compelling and catchy subject lines are a huge part of your email outreach campaign<\/a>. And those who mastered them already accomplished 30% of the job.<\/p>\nRule #2 – Get To Know The Person On The Other End<\/strong><\/h3>\n
Rule #3 – Write Catchy Subject Lines<\/strong><\/h3>\n