{"id":4024,"date":"2018-10-02T08:27:45","date_gmt":"2018-10-02T02:57:45","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=4024"},"modified":"2024-12-29T19:55:07","modified_gmt":"2024-12-29T14:25:07","slug":"influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/influencer-marketing\/","title":{"rendered":"4 Essential Influencer Marketing Tips To Boost Your Social Reach"},"content":{"rendered":"

Influencers help brands reach their consumers in a less intrusive way. Here are 4 essential influencer marketing tips to boost your social reach.<\/em><\/p>\n

Social channels are full of business opportunities. Almost every social platform offers its own set of advertising options to help you target your users effectively.<\/p>\n

But today, content creation is so prolific that, in 60 seconds around 9722 Pinterest pins and 65,972 Instagram pictures are uploaded.<\/p>\n

To save users from this content shock, these same channels also give power to your audience to \u201cblock\u201d or \u201chide\u201d your content. Top that with 41% of millennials using ad blockers and it is very little you can do to stay on their radar.<\/p>\n

As brands are becoming more aware of these powers, they are turning to social influencers<\/a> to lower the advertising noise and reach their consumers in a less intrusive way.<\/p>\n

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Source<\/a><\/figcaption><\/figure>\n

The ambiguity of \u201cinfluence\u201d<\/strong><\/h3>\n

Influencer marketing<\/a> is booming. Back in 2016, it even surpassed print advertising. While many marketers are investing in influencers, there are many other marketers who are skeptical. This skepticism is rooted in the ambiguity of the term \u201cinfluence\u201d.<\/p>\n

Influence is usually dictated by the number of likes or followers; the same numbers that are easier to acquire as one can simply buy them. So when such superfluous factors alone become an indicator of influence, influencer marketing often comes under scrutiny.<\/p>\n

So when brands reach out to social influencers<\/a> and just look at numbers, the whole concept looks flawed; you are looking to gain an engaged audience but all you get is some numbers, that too for a very limited time.<\/p>\n

But despite all those arguments against influencer marketing, it is booming. Let\u2019s find out why.<\/p>\n

Decoding the influencer marketing boom<\/strong><\/h3>\n

Facebook made a major algorithm change in January which has directly impacted your audience\u2019s News Feed showing them more content from friends and family, and less from publishers<\/strong>.<\/p>\n

Also, if you take into account that about 88% of consumers trust online peer reviews more than brand content<\/a>, there seems to be a massive space for influencers<\/strong> to hijack social channels and create an influential impact. Influencer marketing on Instagram is now a billion-dollar industry.<\/p>\n

This makes influencer marketing an appealing option for brands looking to enhance their social reach without getting blocked out.<\/p>\n

Social media influencers<\/a> help brands reach their consumers in a less intrusive way. Here are 4 essential influencer marketing tips to boost your social reach.<\/p>\n

Making \u201cinfluence\u201d work<\/strong><\/h3>\n

When it comes to impacting purchase decisions, it is the crowd that ultimately leads the way. If your influencer can get that crowd for you, you can drive significant results. Here is how you can do it effectively:<\/p>\n

#1. Create meaningful goals<\/strong><\/h3>\n

Influencer marketing<\/a> can mean different things to different brands. For instance, when Karlie Kloss, a coding supermodel, took over Forbes\u2019 Instagram account, the intent was to attract a new set of people.<\/p>\n

Karlie appeared on Forbes\u2019 30 under 30 covers and Forbes knew it was a good opportunity to let her speak through their Instagram profile<\/a> since it meant that they could create relevance to a new audience – coders, especially women.<\/p>\n

But when Stride Gum launched a Snapchat takeover campaign in partnership with hip-hop artist, DJ Khaled, it was to promote a new \u201cmad intense\u201d selection of the Stride Gum.<\/p>\n

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Source<\/a><\/figcaption><\/figure>\n

This influencer tactic aimed at choosing an influencer to match the vibe of a newly added product so he could mimic the exact emotion behind the purchase leading more people to buy it.<\/p>\n

So before you set out for your influencer search, have clarity about your goals. Do you want the social influencer<\/a> to just boost visibility for a new product or do you want to tap into the \u201cinfluence\u201d to target a different set of users? Analyze your goals first.<\/p>\n

#2. Choose appropriate metrics<\/strong><\/h3>\n

With a fixed purpose in mind, the next step is to map the requirements with the right metrics. So if you are set on an influential path that takes you to a new audience, relevance will matter more than numbers.<\/p>\n

However, when you are putting yourself out to a wider audience while staying in your current target zone, likes and the number of followers are two metrics that take precedence.<\/p>\n

Also, depending on these metrics, your social influencer<\/a> preference might change. When you want maximum exposure, macro-influencers are who you should seek. To target a very niche audience, micro-influencers are usually the right fit. More on that, in the coming section.<\/p>\n

#3. Invest in Micro-Influencers<\/strong><\/h3>\n

\u00a0<\/strong>For brands aiming to onboard influencers with massive reach, the whole process can ruin the marketing budget. While celebrity endorsements do open up gates to a huge audience, not all businesses can afford them.<\/p>\n

This shift is turning brands into micro-influencers<\/a> (influencers with social media following anywhere between 1000 and 100k). And these campaigns have created great results.<\/p>\n

In fact, in the e-commerce sector, micro-influencer campaigns are 6.7 times more effective<\/a> than campaigns involving influencers with large followings.<\/p>\n

Also read:<\/p>\n