{"id":3936,"date":"2018-09-20T06:00:53","date_gmt":"2018-09-20T00:30:53","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=3936"},"modified":"2024-09-12T22:40:50","modified_gmt":"2024-09-12T17:10:50","slug":"pinterest-mistakes","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/pinterest-mistakes\/","title":{"rendered":"5 Pinterest Mistakes That Are Hurting Your Shares And Engagement"},"content":{"rendered":"

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Are you making any of these not-so-obvious Pinterest mistakes that are hurting your shares and engagement? Here’s how to find out and fix them.<\/p>\n

Most bloggers offer Pinterest marketing tips<\/a> that cover the basics of using the platform, such as creating a Business account, using Rich Pins, and optimizing your profile and boards with keywords.<\/p>\n

Several not-so-obvious mistakes affect how your Pinterest Pin is shared, and whether it gets seen and discovered<\/a>, enhancing visibility, engagement, and clicks back to your website.<\/p>\n

5 Pinterest Mistakes That Are Hurting Your Shares And Engagement<\/h2>\n

This article outlines not-so-obvious Pinterest mistakes that hurt your shares and engagement. Learn how to use Pinterest the right way and get advanced Pinterest tutorials and tools<\/a> to grow your blog traffic.<\/p>\n

#1. Using the wrong Alt text in your Pins<\/h3>\n

Many Pinners use their image\u2019s Alt text to generate their Pinterest description. The primary purpose of Alt text is to describe the photo to visually impaired users, so doing this can harm your website\u2019s usability and search engine optimization (SEO).<\/p>\n

In addition, many Pinterest users have no idea how to optimize their Pins so that the correct description gets picked up by Pinterest’s share buttons. Here’s a comparison of how your description appears if you\u2019ve optimized your Pins properly as opposed to not using the proper code.<\/p>\n

\"Examples<\/p>\n

The Pin on the left was hard-coded using the piece of code below. I save it in a text file and modify it for each Pin.<\/p>\n

<img src=”THE IMAGE YOU WANT DISPLAYED ON YOUR BLOG” alt=”YOUR ALT TEXT GOES HERE” data-pin-media=”THE IMAGE YOU WANT SHARED ON PINTEREST” data-pin-description=”YOUR PINTEREST PIN DESCRIPTION, KEYWORDS AND HASHTAGS GO HERE” data-pin-url=”YOUR BLOG POST URL” data-pin-id=”YOUR PIN ID AFTER IT IS PINNED TO PINTEREST” \/><\/em><\/p>\n

If you’re confused by what “YOUR PIN ID AFTER IT IS PINNED TO PINTEREST” means, it’s just the number I’ve highlighted in red below. This is your Pin ID that Pinterest assigns to your Pin AFTER you share the image.<\/p>\n

https:\/\/in.pinterest.com\/pin\/447615650462612472<\/strong><\/span>\/<\/p>\n

Click here to see how the URL above looks on Pinterest<\/a>.<\/p>\n

You need to copy and paste this number into the code for your Pinterest Pin, by going back and editing your blog post and then saving the post again.<\/p>\n

That way, whenever someone shares this Pin from your blog post<\/strong>, they will end up sharing the Pin that you chose\u00a0<\/strong>so this pin will get more shares and more chance of going viral on Pinterest.<\/p>\n

The code above also helps me ensure that the correct description gets shared on Pinterest. The image on the right shows how Pins that are not properly coded get picked up by Pinterest. Which one would you rather share?<\/p>\n

You can either add the code above manually or automate the process with the WPTasty plugin for WordPress<\/a><\/strong>. This will help you prevent errors that creep in when doing this manually (which happens often).<\/p>\n

#2. Not writing a good Pin description<\/h3>\n

Pin descriptions can be up to 500 characters, but you don\u2019t have to use up all that space. According to the blog here, the most repinned and commented-on items have descriptions of 200 to 300 words.<\/p>\n

Your Pinterest description should include the following:<\/p>\n