Who\u2019s got time to wait for a page to load? No one wants to wait in line at Starbucks, much less for a web page to load.<\/p>\n
Users begin to drop off a site when its response time is longer than 2.5 seconds<\/strong> according to the latest reports by Forrester Research, and 80% of users stop watching a video if it buffers.<\/p>\n Users are less likely to stay on your website if they find they\u2019re having to constantly wait on a page to load. Consumers have endless options when it comes to websites, and another one is only a few taps away.<\/p>\n Since it only takes a couple of seconds to go back and click on another Google result, if your pages don\u2019t load as quickly as they would like, it\u2019s highly probable that users will leave and go to another website.<\/p>\n In fact, a one-second delay in page load time has been shown to cause a 7% loss in conversion and 11% fewer page views.<\/strong><\/p>\n For an online store earning $50,000 a day, that one-second delay adds up to more than $1 million in lost sales<\/a> each year.<\/p>\n