{"id":3587,"date":"2017-12-13T00:36:56","date_gmt":"2017-12-12T19:06:56","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=3587"},"modified":"2020-12-23T19:28:11","modified_gmt":"2020-12-23T13:58:11","slug":"social-media-video-marketing-2018","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/social-media-video-marketing-2018\/","title":{"rendered":"10 Social Media Video Marketing Best Practices"},"content":{"rendered":"<p>Video content is currently the most engaging content format on social media. According to <a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/white-paper-c11-741490.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Cisco<\/a>, video content will make up 80% of consumer online traffic by 2020.<\/p>\n<p><a href=\"https:\/\/www.geekwire.com\/2017\/zuckerberg-calls-video-megatrend-facebook-expands-focus-looks-episodic-content\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mark Zuckerberg<\/a> sees video content \u201cas a megatrend on the same order as mobile.\u201d Even written blog posts should have an embedded video version, according to <a href=\"https:\/\/wave.video\/blog\/role-of-video-in-content-marketing-2018\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mark Traphagen<\/a>.<\/p>\n<p>Just consider some of these social media video content stats.<\/p>\n<ul>\n<li>82% of Twitter users watch video content on Twitter.<\/li>\n<li>500 million people are watching videos on Facebook every day.<\/li>\n<li>Social video generates 1200% more shares than text and images combined.<\/li>\n<li>73% of marketers say that video gets the best ROI.<\/li>\n<\/ul>\n<p>Most marketers have now realised that video is effective for brand awareness with the result that 87% of online marketers use <a href=\"https:\/\/www.veed.io\/create\" target=\"_blank\" rel=\"noopener\">video content for social media<\/a>.<\/p>\n<p>Creating video content for social media is not just essential to boost social media engagement, it is what will set you apart from competitors that are not using it yet.<\/p>\n<p>The most important thing you can do for your company is to create a social video content strategy for your business.<\/p>\n<p>According to <a href=\"https:\/\/server8.kproxy.com\/servlet\/redirect.srv\/sruj\/shhzdcy\/s8iwolzo\/p2\/servlet\/redirect.srv\/sruj\/shhzdcy\/s5iwolzo\/p2\/servlet\/redirect.srv\/sruj\/shhzdcy\/s5iwolzo\/p2\/servlet\/redirect.srv\/sruj\/sxwfemnjr\/p1\/blog\/the-most-shared-facebook-content-posts-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzSumo<\/a>, savvy businesses will achieve much greater organic reach and ROI for paid promotions by focusing almost exclusively on video content.<\/p>\n<p>The key is to create video content that is highly \u201cthumb-stopping\u201d and highly shareable.<\/p>\n<p>Ask yourself the following questions:<\/p>\n<ul>\n<li>How can you convert your content and expertise into short, practical tutorial-style videos?<\/li>\n<li>Can you put the spotlight more on storytelling by real people in your business for video content? E.g. customer success stories, staff spotlight, heartwarming ways that your business impacts the community, etc.<\/li>\n<\/ul>\n<p>According to <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Hubspot<\/a>, at least 50% or more of your marketing content should be in video format, either hosted natively on social or created with social distribution in mind.<\/p>\n<p>Lumen5 is an <a href=\"https:\/\/lumen5.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">online video maker<\/a> which has been noted by Social Media Examiner as one of the best tools to make videos.<\/p>\n<p><strong>Here are 10 best practices to create a successful social video content strategy that works for your business.<\/strong><\/p>\n<h2><strong><u>10 Best Practices For Successful Social Video<\/u><\/strong><\/h2>\n<h3><strong>1. Upload native videos<\/strong><\/h3>\n<p>Don\u2019t share YouTube links on Facebook. Native videos on Facebook have a 10 times higher reach compared to YouTube links.<\/p>\n<p>Videos that are uploaded natively to Facebook get <a href=\"https:\/\/www.forbes.com\/sites\/johnkoetsier\/2017\/03\/13\/facebook-native-video-gets-10x-more-shares-than-youtube\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">10 times more shares<\/a> than YouTube links.<\/p>\n<h3><strong>2. Focus on branding<\/strong><\/h3>\n<p>Facebook isn\u2019t about pushing your latest promotion or content. Rather Facebook is about reaching out and engaging with your audience during their \u201cme\u201d time.<\/p>\n<p>Facebook Videos are ideal for connecting through storytelling and building brand awareness.\u00a0Your goal on Facebook should not be to generate any form of direct response but rather, to raise brand awareness.<\/p>\n<p>Of course, this applies to YouTube video too, like the one below.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"The Man With A Coin | Spec Ad (2018)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Xeo7ag2Nt9w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><\/h3>\n<h3><strong>3. Make sure they ALWAYS work without sound<\/strong><\/h3>\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">85% of Facebook videos are watched without sound<\/a>. That\u2019s because most people would have their players set to mute on autoplay.<\/p>\n<p>Make sure your video fully communicates the message without sound. Include text in the video so that people could understand your message without sound.<\/p>\n<p>As an example, check out this viral video from BBC Earth that was watched over 5 million times. It&#8217;s proof that cute animals will always rule the internet.<\/p>\n<div class=\"fb-video\" data-allowfullscreen=\"true\" data-href=\"https:\/\/www.facebook.com\/bbcearth\/videos\/2067569646609914\/\" style=\"background-color: #fff; display: inline-block;\"><\/div>\n<h3><\/h3>\n<h3><strong>4. Grab attention in 3 seconds<\/strong><\/h3>\n<p>Be sure to use stunning imagery and video footage that <strong>grabs attention in the first three seconds<\/strong>.<\/p>\n<p>Avoid using video introductions. Branding can be added at the end of the video.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How To Hook Viewers and Hold Their Attention Longer\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KA0iZnasrEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4><\/h4>\n<h3><strong>5. Keep it Square<\/strong><\/h3>\n<p>Square videos (1:1 aspect ratio) outperformed landscape videos in terms of average engagement, views, and reach, especially on mobile. They take up 78% more real estate in the News Feed on mobile than on desktop.<\/p>\n<p><a href=\"https:\/\/www.marismith.com\/facebook-news-feed-tests-impact-organic-reach-marketers-need-know\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Mari Smith<\/a> believes that we&#8217;ll see an increase in the use of short (around 15 seconds) videos in square and portrait format. People are 67% more likely to watch a square video to completion than they are to watch a horizontal one.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How to Make Square Videos In Premiere Pro\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZgYPuyl6Eho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4><\/h4>\n<h3><strong>6. Entertaining. Emotional. Topical. <\/strong><\/h3>\n<p>Make sure your videos entertain and feel like content that people will want to share with their friends.<\/p>\n<p>Find hooks to your products and content that tap into the top topics. The easiest topics\u00a0are entertainment and heartwarming stories.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How To Make Videos More Interesting\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9h-PbBZqayY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4><\/h4>\n<h3><strong>7. Include a CTA (Call-To-Action)<\/strong><\/h3>\n<p>You can also add a call to action from a button or even right within the video. Use a still frame with a strong call to action to tell people what action you\u2019d like them to take.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"How to add Calls to Action to your YouTube Videos using End Screen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r5ZkliYmJq4?start=294&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h3><strong>8. 90 seconds or longer?<\/strong><\/h3>\n<p>Video length around 90 seconds or more is ideal for Facebook.\u00a0 But videos longer than 90 seconds see 78.8% more shares and 74.6% more views. The jury is still out on whether short or long-form content is better.<\/p>\n<p>However, Facebook is now testing mid-roll video ad breaks as well as pre-roll ads, of 5-15 seconds and so we\u2019ll start to see an increase in reach, visibility, and shares of longer videos<\/p>\n<p>Facebook\u2019s VR ambitions may also shake things up a bit, and the development of its video platform \u2018Watch\u2019 may shift the needle towards long-form video being the stand-out format for hit content in 2018.<\/p>\n<h3><strong>9. Consider going Live<\/strong><\/h3>\n<p>Live Videos will become even more important in marketing, especially to build relationships and show the human touch of companies, says Jonathan Aufray.<\/p>\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Facebook LIVE Streaming Tutorial \u2014 8 Facebook Live Tips\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/x7CZHtEfXDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<h4><\/h4>\n<h3><strong>10. Don\u2019t forget YouTube<\/strong><\/h3>\n<p>Facebook videos achieve 40% higher Engagement Rate than YouTube. However, YouTube videos can be shared anywhere (including on Twitter and LinkedIn) giving them much greater exposure online.<\/p>\n<p style=\"text-align: center;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/12\/Successful-Social-Video.jpg?ssl=1\" alt=\"10 Best Practices For Successful Social Video\" data-pin-description=\"This is the year of video on social media. Here are 10 best practices to create a successful social video content strategy that works for your business. Social Video Tips | Social Video Articles | Social Video Ideas | Social Video Marketing Strategies | Social Media Video | Social Video For Small Businesses #social #video #marketing\" data-pin-url=\"https:\/\/www.blogbrandz.com\/tips\/social-media-video-marketing-2018\/\" data-pin-id=\"\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>50% of your marketing content should be video. Here are 10 best practices to create a successful social video content strategy that works for your business.<\/p>\n","protected":false},"author":2,"featured_media":5091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,850,24,21,20,374,780,1089,1414],"tags":[1415,1427,1416,1417,1418,1424,1425,1423,1419,1420,1421,1422],"class_list":["post-3587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-content","category-content-marketing","category-marketing","category-media","category-social","category-social-media","category-social-media-content","category-tips-social-media","category-video-marketing","tag-creating-video-content-for-social-media","tag-facebook-video","tag-social-media-video-content","tag-social-media-video-content-ideas","tag-social-media-video-content-stats","tag-social-media-video-marketing","tag-social-media-video-statistics","tag-social-video-marketing","tag-video-content-in-social-media","tag-video-content-on-social-media","tag-video-content-social-media-statistics","tag-video-content-social-media-strategy"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/12\/Social-Media-Video-Marketing.jpg?fit=900%2C600&ssl=1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":3572,"url":"https:\/\/www.blogbrandz.com\/tips\/social-media-marketing-2017\/","url_meta":{"origin":3587,"position":0},"title":"My #1 Tip For Social Media Marketing In 2017","author":"Priya Florence Shah","date":"November 17, 2017","format":false,"excerpt":"What's my #1 tip for social media marketing in 2017? Create more\u00a0video content! And I'm not the only social media expert who thinks so. You'll find this and more in this expert roundup of 28 tips contributed by are some of the world\u2019s top social media marketing pros, who have\u2026","rel":"","context":"In &quot;Social&quot;","block_context":{"text":"Social","link":"https:\/\/www.blogbrandz.com\/tips\/category\/social\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/11\/Social-Media-Tips-from-the-experts.jpg?fit=779%2C492&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/11\/Social-Media-Tips-from-the-experts.jpg?fit=779%2C492&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/11\/Social-Media-Tips-from-the-experts.jpg?fit=779%2C492&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/11\/Social-Media-Tips-from-the-experts.jpg?fit=779%2C492&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":18089,"url":"https:\/\/www.blogbrandz.com\/tips\/social-media-post\/","url_meta":{"origin":3587,"position":1},"title":"How To Get Social Media Content Ideas for Engaging Social Media Posts","author":"Priya Florence Shah","date":"June 18, 2022","format":false,"excerpt":"Learn how to get social media content ideas for engaging social media posts so you can boost your social media engagement and branding.","rel":"","context":"In &quot;Article Marketing&quot;","block_context":{"text":"Article Marketing","link":"https:\/\/www.blogbrandz.com\/tips\/category\/article-marketing\/"},"img":{"alt_text":"social media post","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/06\/social-media-posts.jpg?fit=900%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/06\/social-media-posts.jpg?fit=900%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/06\/social-media-posts.jpg?fit=900%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2022\/06\/social-media-posts.jpg?fit=900%2C600&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":3565,"url":"https:\/\/www.blogbrandz.com\/tips\/improve-seo-with-social-media\/","url_meta":{"origin":3587,"position":2},"title":"7 Unusual Tips To Improve Your SEO With Social Media","author":"Elena Tahora","date":"November 4, 2017","format":false,"excerpt":"Social media is now an inseparable part of internet marketing. It is one of the most important internet marketing instruments to use to reach your target audience. Having social media pages and maintaining a strong social media presence is important, both for branding and marketing purposes. 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But just what does this data mean to you, and how can you use it\u2026","rel":"","context":"In &quot;Blog Marketing&quot;","block_context":{"text":"Blog Marketing","link":"https:\/\/www.blogbrandz.com\/tips\/category\/blog-marketing\/"},"img":{"alt_text":"Social Media Data You Can Use To Transform Your Business Now","src":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/07\/Social-Media-Data-You-Can-Use-To-Transform-Your-Business-Now.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/07\/Social-Media-Data-You-Can-Use-To-Transform-Your-Business-Now.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2015\/07\/Social-Media-Data-You-Can-Use-To-Transform-Your-Business-Now.jpg?resize=525%2C300 1.5x"},"classes":[]},{"id":3543,"url":"https:\/\/www.blogbrandz.com\/tips\/personal-branding-content-marketing\/","url_meta":{"origin":3587,"position":5},"title":"How To Succeed In Personal Branding With Content Marketing","author":"Aby Nicole League","date":"October 9, 2017","format":false,"excerpt":"How important is personal branding? 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