{"id":3543,"date":"2017-10-09T19:00:05","date_gmt":"2017-10-09T13:30:05","guid":{"rendered":"http:\/\/www.blogbrandz.com\/tips\/?p=3543"},"modified":"2025-03-03T16:30:26","modified_gmt":"2025-03-03T11:00:26","slug":"personal-branding-content-marketing","status":"publish","type":"post","link":"https:\/\/www.blogbrandz.com\/tips\/personal-branding-content-marketing\/","title":{"rendered":"How To Succeed In Personal Branding With Content Marketing"},"content":{"rendered":"

How important is personal branding? According to US PR firm Edelman<\/a>, 65 percent of Internet users regard online search as the most trusted source of information about people and companies.<\/p>\n

People go straight to Google, Facebook, or LinkedIn to help them decide whether or not to do business with a person or organization.<\/p>\n

\u201cBy building up your personal brand, you\u2019ll be able to put your best foot forward online \u2014 which will also influence your success in the real world as well,\u201d notes SmartInsights<\/a>.<\/p>\n

We research online before we decide whether to do business with a person or organization. Here’s how content marketing can help build your personal brand.<\/p>\n

Brand strategy and content marketing<\/h2>\n

Virgin Group Founder, Richard Branson<\/a>, is not your typical snobbish businessman who bores you with business models, graphs, and motherhood statements.<\/p>\n

\"\"<\/p>\n

He built a cool dude persona as summed up in his Twitter profile<\/a>: \u201cTie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr. Yes at @virgin!\u201d<\/p>\n

Sir Branson mastered the art of promoting a personal brand through content. He posts interesting, and sometimes hilarious, professional and personal content on social media. People want faces behind the businesses they deal with. The Virgin Group is the perfect model.<\/p>\n

There is no one-model-fits-all content marketing strategy<\/a>. It must be customized based on a client’s attributes and aligned with branding goals.<\/p>\n

Do you want to be regarded as someone with a wide range of interests, or a dedicated expert in your field? Amy Cuddy, social psychologist and associate professor at Harvard Business School, has made a name for herself in her popular Ted Talk, \u201cYour body language shapes who you are<\/a>.\u201d<\/p>\n

Professor Cuddy’s videos, articles, and social media posts helped her break into the mainstream and put social psychology in the limelight. This content forged her online identity and enables her to reach out to people across the globe.<\/p>\n

Shareable content that generates traffic<\/h2>\n

\u00a0<\/strong>With consumer habits changing, it is essential to look into data and trends to help you create an appealing social brand. According to a study<\/a> by HubSpot, Inc., the top marketing challenge for a company is generating traffic and leads.<\/p>\n

With trillions of web pages online, it is a content marketer’s daily mission to produce quality materials that will bring in traffic. Sarah Titus<\/a>‘ weapon is blogging.<\/p>\n

\"\"<\/p>\n

Ms Titus has a heartbreaking backstory: a single mom who once sought refuge in a homeless shelter. Thanks to the power of the web, she got back on her feet and established a career as a lifestyle blogger.<\/p>\n

Read a few posts by Ms. Titus and you will know where her passion lies: homemaking, parenting, and entrepreneurship. Her blog posts are unique and not some spun article with a cheesy stock photo.<\/p>\n

Ms. Titus produces engaging and shareable content that can bring and sustain traffic to her website.<\/p>\n

Write with a personal touch<\/h2>\n

To have a successful social brand, your content must be personal. \u201cIf your posts sound robotic, formulaic or overly wordy, it\u2019s going to be clear to your user base that you\u2019re phoning it in,\u201d advises Forbes.<\/p>\n

Darren Rowse of Problogger.net is one of the go-to guys when it comes to blogging. Like many popular bloggers, he started his career as a hobby. Most of his earlier posts were about sports and photography. His engaging content made a dedicated following and eventually, serious money.<\/p>\n

\"\"<\/p>\n

What makes Mr. Rowse stand out from the rest? He skips the jargon and offers truly helpful tips for fellow bloggers in a light discussion, more like listening to a friend\/mentor over a cup of coffee.<\/p>\n

Humanize your brand. Write from your own mind.<\/p>\n

Appealing and unique images<\/strong><\/h3>\n

People are visual creatures. According to a\u00a0study, visual recognition is more powerful than auditory in terms of memory recognition. A message is likely to remain in memory if accompanied by an appealing image.<\/p>\n

Your choice of photos should be aligned with your personal branding. What type of images exude the attributes of your online identity? This is one compelling reason why you should think twice about using impersonal stock photos.<\/p>\n

Peg Fitzpatrick<\/a> is known for creating unique images for the web. She promotes graphic designs that attract traffic, retains visitors and deliver messages effectively.<\/p>\n

\"\"<\/p>\n

Ms. Fitzpatrick co-wrote a book, \u201cThe Art of Social Media\u201d with marketing specialist and venture capitalist Guy Kawasaki, where she expounded on visual marketing and social media success.<\/p>\n

The power of video content<\/h2>\n

Among the types of content, you should invest in, video should be on top of your list. Facebook’s Mark Zuckerberg has proclaimed<\/a> that video will be a game-changer, a \u201cmegatrend,\u201d similar to mobile.<\/p>\n

Videos are attention-grabbers that make messages easily digestible. Today, social media is exploding with less-than-a-minute lifestyle videos on a wide range of subjects from feather eyebrows to Japanese ramen.<\/p>\n

When it comes to video content success, no name comes close to Felix Arvid Ulf Kjellberg, otherwise known as PewDiePie. The Swedish YouTuber has generated more than 15 billion views since he opened an account in 2010.<\/p>\n

\"\"<\/p>\n

The video content that brought PewDiePie celebrity status involved video game commentary characterized by \u201cgoofy jokes, profanity, and loud outbursts.\u201d His materials have raised brows, and even led to canceled deals, but he created a personal brand that remains influential to this date.<\/p>\n

While it is true that there are different paths to building a personal brand via content, there are fundamental tasks to get you started.<\/p>\n

Get a pen and paper and write down your goals. What milestones do you intend to achieve? Next, brainstorm on how to align the type of content with each goal.<\/p>\n

If you want to be known as a blogger\/mentor well-experienced in household management, your content must present practical how-tos from real-life experiences.<\/p>\n

Your choice of medium and platform will also spell the success or failure of your personal branding. Will you blog, create videos or produce podcasts? Is your target audience on Facebook, YouTube or respected news outlets?<\/p>\n

Finally, pack in a lot of fearlessness. The Internet is an arena of well-equipped gladiators skilled to give what the roaring audience wants. You need to stand out or the competition will eat you alive.<\/p>\n","protected":false},"excerpt":{"rendered":"

How important is personal branding? According to US PR firm Edelman, 65 percent of Internet users regard online search as the most trusted source of information about people and companies. People go straight to Google, Facebook, or LinkedIn to help them decide whether or not to do business with a person or organization. \u201cBy building […]<\/p>\n","protected":false},"author":16,"featured_media":3544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[850,417,1395],"tags":[349,1394,1392,1388,1391,1390,1393,1389],"class_list":["post-3543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-content-creation","category-personal-branding","tag-darren-rowse","tag-felix-arvid-ulf-kjellberg","tag-peg-fitzpatrick","tag-personal-branding","tag-pewdiepie","tag-richard-branson","tag-sarah-titus","tag-video-content"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.blogbrandz.com\/tips\/wp-content\/uploads\/2017\/10\/How-To-Succeed-In-Personal-Branding-With-Content-Marketing.jpg?fit=705%2C591&ssl=1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":5875,"url":"https:\/\/www.blogbrandz.com\/tips\/personal-branding-tips\/","url_meta":{"origin":3543,"position":0},"title":"How Investing in Personal Branding Can Keep You Ahead in Your Industry","author":"Sorav Jain","date":"October 3, 2019","format":false,"excerpt":"How does personal branding help your career? 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